31 Jan 2022

Tablet and Chromebook Shipments Slowed in the Fourth Quarter but Saw Solid Growth for 2021, According to IDC

NEEDHAM, Mass., January 31, 2022 – Worldwide tablet shipments reached 46 million units during the fourth quarter of 2021 (4Q21), posting a decline for the second time since the pandemic began in 2020. Shipments declined 11.9% year over year in 4Q21 as demand slowed, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. For the full year 2021, total tablet shipments were up 3.2% year over year and reached 168.8 million units, the market's highest level since 2016. Meanwhile, Chromebook shipments declined 63.6% year over year in 4Q21, but managed to grow 13.5% for the full year.

"Though 2021 was a great year for the tablet market, shipments have begun to decelerate as the market has moved past peak demand across many geographies," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers. "However, shipments in the near future will remain above pre-pandemic levels as virtual learning, remote work, and media consumption remain priorities for users."

"Much of the initial demand for Chromebooks has been satiated in primary markets like the U.S. and Europe and this has led to a slowdown in overall shipments. However, Chromebook demand in emerging markets has seen continued growth in the past year," said Jitesh Ubrani, research manager with IDC's Mobility and Consumer Device Trackers. "Supply has also been unusually tight for Chromebooks as component shortages have led vendors to prioritize Windows machines due to their higher price tags, further suppressing Chromebook shipments on a global scale."

Top Five Tablet Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q4 2021 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

4Q21 Unit Shipments

4Q21 Market Share

4Q20 Unit Shipments

4Q20 Market Share

Year-Over-Year Growth

1. Apple

17.5

38.0%

19.1

36.6%

-8.6%

2. Samsung

7.3

15.9%

9.3

17.8%

-21.6%

3. Lenovo

4.6

10.0%

6.2

11.8%

-25.4%

4. Amazon.com

3.6

7.9%

3.6

6.8%

1.3%

5. Huawei*

2.5

5.5%

2.9

5.6%

-13.9%

Others

10.5

22.8%

11.1

21.3%

-5.9%

Total

46.0

100.0%

52.2

100.0%

-11.9%



5. Huawei (including Honor volume in 4Q20)**

2.5

5.5%

3.3

6.3%

-23.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, January 28, 2022



Top Five Tablet Companies, Worldwide Shipments, Market Share, and Growth, Calendar Year 2021 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

2021 Unit Shipments

2021 Market Share

2020 Shipments

2020 Market Share

Year-Over-Year Growth

1. Apple

57.8

34.2%

53.3

32.6%

8.4%

2. Samsung

30.9

18.3%

29.7

18.2%

3.8%

3. Lenovo

17.7

10.5%

14.8

9.1%

19.2%

4. Amazon.com

16.1

9.5%

14.0

8.6%

15.1%

5. Huawei*

9.7

5.7%

14.3

8.7%

-32.1%

Others

36.7

21.7%

37.4

22.8%

-1.8%

Total

168.8

100.0%

163.5

100.0%

3.2%



5. Huawei (including Honor volume in 4Q20)**

9.7

5.7%

16.0

9.8%

-39.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, January 28, 2022

Table Notes:

* Since Huawei sold its Honor business, data for Huawei in the top line excludes Honor volume for both 4Q21 and 4Q20.

** For year-on-year comparison, an extra line has been added below the table to show what Huawei's growth would have looked like including Honor volume in 4Q20.



Top Five Chromebook Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q4 2021 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

4Q21 Shipments

4Q21 Market Share

4Q20 Shipments

4Q20 Market Share

Year-Over Year Growth

1. Acer Group

1.3

26.3%

2.2

16.8%

-43.3%

2. Dell Technologies

1.0

20.3%

2.7

20.3%

-63.6%

3. Lenovo

0.8

16.1%

2.9

22.1%

-73.5%

4. Samsung

0.6

12.3%

0.8

5.8%

-22.4%

5. HP Inc.

0.5

9.9%

3.5

26.9%

-86.7%

Others

0.7

15.2%

1.1

8.1%

-31.8%

Total

4.8

100.0%

13.1

100.0%

-63.6%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, January 28, 2022



Top Five Chromebook Companies, Worldwide Shipments, Market Share, and Growth, Calendar Year 2021 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

2021 Shipments

2021 Market Share

2020 Shipments

2020 Market Share

Year-Over Year Growth

1. HP Inc.

10.2

27.7%

9.4

28.8%

9.3%

2. Lenovo

8.3

22.4%

6.7

20.7%

23.4%

3. Acer Group

6.4

17.3%

6.1

18.7%

4.6%

4. Dell Technologies

5.4

14.6%

5.7

17.5%

-5.2%

5. Samsung

3.2

8.8%

1.8

5.6%

77.2%

Others

3.4

9.2%

2.8

8.7%

19.5%

Total

37.0

100.0%

32.6

100.0%

13.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, January 28, 2022

Table Notes:

  • Data is preliminary and subject to change.
  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
  • The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
  • Chromebook numbers include Notebook PCs running Chrome OS.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.



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