07 Feb 2022
IT Product Revenue Grew 7.2% Through Top-Tier Distribution in North America in 2021, According to IDC's North America Weekly Distribution Tracker, powered by GTDC
NEEDHAM, Mass., February 7, 2022 – Total IT product revenue reported by members of the Global Technology Distribution Council (GTDC), which represents nearly 90% of total products sold through the 2-tier channel in North America, reached a new peak of more than $70 billion in 2021. 2-tier distribution refers to products sold from a manufacturer to a distributor (tier 1), who generally sells to another channel (e.g. retailer or value-added reseller as tier 2) before the product is sold to a user. Revenue growth for these top-tier (tier 1) distributors was up 7.2% year over year in 2021 following a 2% increase in 2020, despite the onset of the pandemic, and 5% in 2019. These results were reported in the first version of the North America Weekly Distribution Tracker from International Data Corporation (IDC).
On a monthly basis, April, May, and June 2021 saw the largest year-over-year growth, respectively, as the market rebounded from the initial disruption from COVID-19. August through December 2021 continued the recovery with strong gains on top of already strong 2020 revenues. December 2021 revenues were the highest on record for a single month at almost $7.5 billion, followed by December 2020 at $7.1 billion, December 2018 at $6.5 billion, and October 2021 at almost $6.5 billion.
Personal Computing had the largest share of revenue with 24% in 2021, following 12% growth in each of the past three years led by gains in notebooks and workstations. Other products with substantial growth in 2021 include: video capture devices; consumer electronics, led by mobile phones; components, such as graphics and other expansion cards; and PC monitors and consumer displays.
IDC's North America Weekly Distribution Tracker is built on the exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) and provides the industry's most comprehensive view of technology distribution data and market trends in the U.S. and Canada. The data in this Tracker is actual sales data collected weekly from sales receipts across the largest distributors in North America for more than 1,700 brands over several years. This data is mapped to IDC's taxonomy with nearly 200 categories organized into 14 distinct product groups with detailed product attributes across categories.
"The frequency, depth, and precision of data in this Tracker is an invaluable resource for any company competing in these markets," said Ruth Flynn, director of operations, on IDC’s Data & Analytics team. "As we continue to navigate changing business dynamics through the pandemic, this Tracker provides essential data about which products and companies are growing and enables IT companies and their category manager and channel teams to respond rapidly to the competitive landscape."
About IDC Trackers
IDC Tracker products provide accurate and timely market size and segmentation, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, monthly, and weekly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.
For more information about the North America Weekly Distribution Tracker, powered by GTDC, please contact Ruth Flynn at email@example.com.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
About the GTDC
The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $150 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors.
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