29 Apr 2022

Tablet and Chromebook Shipments Declined in the First Quarter of 2022 as the Market Adjusts to New Conditions, According to IDC

NEEDHAM, Mass., April 29, 2022 – Worldwide tablet shipments reached 38.4 million units during the first quarter of 2022 (1Q22), posting a decline of 3.9% year over year as demand slowed, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Shipments are still above pre-pandemic levels; however, growth has softened, which is an indication of the market reverting to normal seasonality. Also, aggressive purchasing of devices in 2020 and 2021 led many users to hold onto their recently purchased tablets. Chromebooks also continued to decline with shipments down 61.9% year over year in 1Q22. While the overall market contracted due to saturation in mature markets, Asia/Pacific (excluding Japan and China) still recorded growth in the quarter as there have been several large investments for digital education in the region.

"While the tablet market is certainly on a downward trend at the global level because of lower demand in mature markets, it is interesting to see several new players entering the emerging markets, especially smartphone vendors like realme, OPPO, Xiaomi, and so on," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers. "While their volumes are not significant enough to move the market as of now, it is the high demand for tablets in the emerging markets since the onset of the pandemic that has led these vendors to take advantage of their existing channel presence to build an ecosystem where consumers possess multiple products of the same brand, just like Apple."

"The decline in Chromebooks doesn't come as a surprise given the buildup of inventory due to reduced demand over the past several quarters," said Jitesh Ubrani, research manager with IDC's Mobility and Consumer Device Trackers. "Barring any major shifts in supply, we do anticipate the inventory to clear out with the help of promotional activity over the course of the coming months and new shipments will start to pick up as the educational buying cycle begins to ramp up again."

Top Five Tablet Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q1 2022 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

1Q22 Unit Shipments

1Q22 Market Share

1Q21 Unit Shipments

1Q21 Market Share

Year-Over-Year Growth

1. Apple

12.1

31.5%

12.7

31.7%

-4.6%

2. Samsung

8.1

21.1%

7.8

19.6%

3.5%

3. Amazon.com

3.7

9.6%

3.5

8.7%

6.3%

4. Lenovo

3.0

7.8%

4.1

10.1%

-25.9%

5. Huawei

2.2

5.8%

2.7

6.8%

-17.2%

Others

9.2

24.1%

9.2

23.0%

0.6%

Total

38.4

100.0%

39.9

100.0%

-3.9%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, April 29, 2022



Top Five Chromebook Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q1 2022 (Preliminary results, combined company view for the current quarter only, shipments in millions)

Company

1Q22 Shipments

1Q22 Market Share

1Q21 Shipments

1Q21 Market Share

Year-Over Year Growth

1. Lenovo

1.2

23.2%

3.4

25.7%

-65.6%

2. Dell Technologies

1.2

22.9%

1.5

11.1%

-21.1%

3. Acer Group

1.1

22.0%

1.9

14.1%

-40.8%

4. HP Inc.

0.8

15.3%

4.4

32.8%

-82.2%

5. Samsung

0.3

6.5%

1.3

9.4%

-73.5%

Others

0.5

10.1%

0.9

7.0%

-45.0%

Total

5.1

100.0%

13.3

100.0%

-61.9%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, April 29, 2022

  • Data is preliminary and subject to change.
  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
  • The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
  • Chromebook numbers include Notebook PCs running Chrome OS.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.



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Contact
For more information, contact:

Jitesh Ubrani
jubrani@idc.com
416-873-0315

Michael Shirer
press@idc.com
508-935-4200

Ryan Reith
rreith@idc.com
508-935-4301