Press FAQ

Publication date: 05 Dec 2023

Worldwide Shipments of Industrial Printers Declined Slightly in Q3 2023, According to IDC

NEEDHAM, Mass., December 5, 2023 – Global shipments of industrial printers declined 2.4% year over year in the third quarter of 2023 (3Q23), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker. However, the market contraction appears to be slowing as 3Q23 shipments were down 1.2% compared to the previous quarter (2Q23).

"The third quarter saw a real mix of activity," said Tim Greene, research director, Hardcopy Solutions at IDC. "We had softness in the direct-to-garment market, which offset growth in the direct-to-shape, industrial textile, and label & packaging markets. Geographically, a slowdown in Western Europe and Latin America offset strong numbers in North America and the Asia/Pacific (excluding Japan and China) region this quarter."

Worldwide Industrial Segment Highlights for Q3 2023

  • Large format digital printer shipments declined 1.1% on a worldwide basis compared to Q2 2023.
  • Direct-to-garment (DTG) printer shipments fell by almost 20% compared to the previous quarter.
  • Direct-to-shape printer shipments grew 4.5% compared to Q2 2023.
  • Shipments in the industrial textile segment grew 17% sequentially in the quarter.
  • Industrial digital label & packaging printer shipments grew by 2% compared to Q2 2023.

Regional Analysis for Q3 2023

  • North America saw total shipment growth of 4% in Q3 2023.
  • Central & Eastern Europe had the highest regional growth rate with shipments up by 14% in Q3 2023.
  • Shipments in China declined slightly (2.9%) after a very strong Q2 2023.
  • Western Europe saw shipment decline of 11.3% in 3Q23 compared to 2Q23.

Worldwide Industrial Printer Shipments and Shipment Value Share and Sequential Growth, Q3 2023

Product Category

3Q23 Share of Shipments

3Q23/2Q23 Shipment Growth

3Q23 Share of Shipment Value

3Q23/2Q23 Shipment Value Growth

Direct to Garment





Direct to Shape





Industrial Textile





Label & Packaging





Large Format










Source: IDC Worldwide Quarterly Industrial Printer Tracker, December 2023

IDC's Worldwide Quarterly Industrial Printer Tracker provides total market size and vendor share for five major market categories: large format, label and packaging, direct to garment, industrial textile, and direct to shape. In addition to units, shipment value, and ASP, the Tracker also provides market results for each product category by ink type, media size, hardware class, or primary application across nine geographic regions and 90 countries.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.


All product and company names may be trademarks or registered trademarks of their respective holders.