IDC Business Intelligence Roadshow 2010

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IDC Business Intelligence Roadshow 2010

Prioritizing for Renewed Opportunities

Ankara, December 15, 2010


Business intelligence (BI) can play an instrumental role in a business's success by enabling and facilitating the business to use its valuable information and data to obtain answers to business questions. The latest trends and innovations enable us to tap into a greater reservoir of sources, including unstructured data, and to deliver actionable information to managers for better and faster business decisions. Most simply put, BI helps an organization become a more competitive market player - one that can quickly grasp opportunities as they emerge.

IDC's ninth BI roadshow addresses key topics in the area of BI, presenting solutions to the most pressing problems and bringing together third-party experts, independent analysts, industry leaders, and end-users from all sectors of the economy to discuss the latest developments and share unique experience and expertise.


The roadshow will cover the following main topics to reflect the latest trends in business analytics, information access, and performance management:

  • Enterprise Information Management (EIM)
  • Unified Information Access (UIA)
  • Enterprise Search
  • Rich Information and Internet Applications
  • Corporate Performance Management
  • Next-Generation Analytics
  • Data Warehousing and Advances in Database Technology
  • Data Quality Standardization with ISO 8000
  • Cloud-Based and Service-Oriented Technologies in BI

This event is best suited for:

  • CIOs, COOs
  • Business Intelligence Managers
  • Business Development Managers
  • Application Architects
  • Data Warehouse Managers
  • IT Directors/Managers
  • C-Level Executives
  • Financial Executives
  • Project Managers
  • Technical Specialists


Time Event Speakers

Registration & Tea/Coffee


IDC Welcome Address

Nevin Cizmeciogullari
Country Manager, IDC Turkey

The Next Wave of Business Intelligence

Mukesh Chulani
Senior Research Analyst, IT Services & Software, IDC Turkey

As Turkey emerges from the global economic crisis, the value of business intelligence (BI) as a tool to realize greater efficiency and cost control is even more tangible. Not only did BI technologies weather the economic downturn well, but in many cases their importance grew. At the same time, the landscape is changing as new platforms, processes, and technologies emerge. This presentation will look at the constants in BI development and adoption in Turkey, as well as what new considerations may be taken into account as companies prepare for the next stage of BI evolution.


Data Warehousing Technologies

SQL Server Fast Track Data Warehouse accelerates your data warehouse roadmap with new SQL Server 2008 R2 Enterprise scalable reference architectures for HP, Dell, Bull, EMC and IBM. Reduce costs, save time and reduce risk with reliable reference architectures and best practices for warehousing. Microsoft SQL Server 2008 R2 Parallel Data Warehouse is a highly scalable appliance that delivers performance at low cost through a massively parallel processing (MPP) and ultra shared nothing architecture.


The “acquisition” and the “new” approach to Business Intelligence.

Berk Alev
BusinessObjects Brand Manager, SAP
The latest developments after the acquisition of BusinessObjects by SAP and the “new”approach to Business Intelligence using technologies as in-memory, augmented reality and metadata management, not only with laptops but mobile devices such as blackberry, ipad, iphone…etc.

Coffee Break


Business Life Style: Fast, Basic and Agile Business Intelligence

Ruhver Barengi
Managing Partner & Technology Director, BI Technology

What is today’s biggest headache for Business Intelligence? Users today demand the same speed and ease-of-use from their workplace software as commonly used tools like Google deliver in their personal life. No matter the industry, the biggest challenge businesses face as it relates to organizations have struggled with a widening gap between IT and the business owner due to shifts in perceptions of what Business Intelligence was meant to be. QlikView offers a new breed of business intelligence which has pioneering features like in-memory and associative analysis now provides users with a more self-service, on-the-fly approach to reporting and analysis.


The Rules of the Game has Changed, Database Machine

Sedat Zencirci
Sales Consulting Senior Manager (Turkey and CAT), Oracle

The Oracle Exadata Database Machine delivers extreme performance and scalability for all your database applications including Online Transaction Processing (OLTP), Data Warehousing (DW) and consolidation of mixed workloads. Built using industry-standard hardware, and intelligent database and storage software from Oracle, the Oracle Exadata Database Machine is a complete optimized package of software, servers, flash cache and storage. Simple and fast to implement, the Oracle Exadata Database Machine is ready to tackle your largest and most important database applications — and often run them 10x faster, or more.


Re-definning Traditional Business Intelligence

Nicholas Anderson
Cognos Brand Manager, IBM

Many of BI customers have been dealing for years with constraints. Constraints that prevented you from working with the information the way you wanted; constraints that prevented you from looking beyond the numbers to work with others to decide next steps; constraints that disconnected business intelligence from the very workings of your organization. This presentation looks at how Cognos is adressing these constraints allowing users the freedom to think, to connect with others, and to fuel insight into everything they do.


İşbirliği ve Verimli Çalışma Platformu - "Kurumsal Bilgiye Açılan Kapı"

Orhan Mataracı
CIO, Bayındırlık ve İskan Bakanlığı
Invited by Microsoft

IDC Summary & Close

Mukesh Chulani
Senior Research Analyst, IT Services & Software, IDC Turkey

Raffle Draw


Lunch & Networking

General Information

Date and Time

Wednesday, December 15, 2010



Registration Fee

  • Free of Charge - For End User (Not IT + Consultant Companies)
  • USD 500 Per Participant - For IT Vendors, and IT Consultant Companies


Platinum Partner(s)

Gold Partner(s)

Exhibition Partner(s)


Media Partner(s)


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Zeynep Genc via email, at


Zeynep Genc

Conference Manager

+90 533 717 5096

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit