IDC IT Managers Forum 2011

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IDC IT Managers Forum 2011

The Smart IT Buyer

Ankara, October 11, 2011



IDC's IT Manager Forum: Smart IT Buyer brings together business and technology experts from across the region to present best practices on how to become a smart IT buyer in a crisis situation. Organizations need to make smart decisions in order to protect their bottom line, maintain a high level of customer satisfaction, and build competitive advantage in often unstable and constantly changing markets. The new economic reality means intense pressure on every aspect of business operations to curtail capital spending and reduce operating expenses. The squeeze is especially difficult given the ongoing need to support operations whilst enabling new growth and cost-containment initiatives.


IDC wants to demonstrate that ICT technologies, if used wisely, can be part of the remedy for dealing with the fallout of the crisis. Many solutions, from information management and IT outsourcing through business intelligence, virtualization, and green IT to VoIP, unified communication, and IT consolidation, can be applied to improve efficiency, lower costs, and keep profitability high.

Key Themes for Smart IT Buyers:

This pioneering full-day conference will feature high-impact presentations from some of the region’s most influential ICT thought leaders on the subjects of most importance to today’s IT Managers, including:

The Art of Business – IT Alignment

  • What strategies should IT Managers pursue to cope with this uncertain environment?
  • How IT must focus on ROI and Alignment (strategies for success)
  • How to capitalize on IT to increase operational efficiency, reduce costs, improve the bottom line and safeguard your customers
  • Technologies that encourage business IT alignment

Is Managed Services Right for Your Company in Today's Climate?

  • Where Managed Services come from
  • What benefits it can bring to an organization
  • How Managed Services is relevant today
  • What future developments managed services will bring

SOA and BPM: Overcoming Organization, Technology, and Industry Barriers

As the link is forged between service oriented architecture (SOA) and business process management (BPM), vendors are now seeking ways to expand their tool offerings to reach from high-level planning and modeling to application development

  • Are organizations ready to take on what the industry is unleashing for this next generation of highly collaborative and dynamically integrated systems?
  • To what extent are organizations aligning skills, behaviors, structures, and assets to embrace SOA and BPM requirements?

The Business Intelligence Revolution

In 2009, business intelligence (BI) is more than the data warehouses, data schema and reporting tools that combine to deliver information to business users; it's a philosophy of how to accelerate your business by making money from insights. This session will kick off a robust discussion about the key drivers, decisions and outcomes of BI projects.

The Next Revolution of Data Storage

IDC believes that the way users and applications will interact with data storage and the ways storage systems are architected are going through yet another revolution. This session aims to detail how changing end-user demands are driving changes in the interaction between servers and storage. This will ultimately lead to the development of a new generation of storage systems, which unlike previous generations will focus primarily on data objects.

Business Impact of Security

  • Demonstrating IT Security ROI
  • Optimizing IT Security Spend
  • Financial Impacts of Security Breach
  • Business Advantages of Managed Security Services


The IDC IT Managers Forum 2011 provides a comprehensive, up-to-date, and reliable venue for delegates to discuss strategic IT decisions based on best practices and sound technology.

The event is best suited for:

  • Large and medium size manufacturing companies
  • Insurance, banking and financial intermediaries
  • Telecommunication operators
  • Line-of-business and strategy executives
  • Ecommerce and media marketing executives
  • CFO/CIO/CTO/CSO senior management


Time Event Speakers

Registration & Tea / Coffee


Welcome Address

Nevin Cizmeciogullari
Country Manager, IDC Turkey

IDC Keynote: The New Normality for Technology Buyers

Zeynep Kilic
Senior Research Analyst, Imaging & Hardcopy Devices, IDC Turkey

The presentation addresses the new normality for IT buyers and assesses the impact that the economic recovery is having on ICT expectations and budgets, revealing that IT spending on hardware, packaged software, and services is forecast to grow double digits year on year in 2011. It dwells further to understand the modern CIO's perspective, who are being driven by the triple-pronged quest for enhanced efficiency, improved liquidity management, and ROI-led transformation, which is in-turn paving the way for infrastructure consolidation and Virtualization.


Smart Storage

Lütfi Yunusoğlu
System Engineer, NetApp

Current economic conditions let think customers to make smart decisions. Data storage is one of the top IT investment item. In this presentation, you’ll hear about smart storage solutions from NetApp and how to benefit from these technologies.


Tea / Coffee Break


Virtualization & Consolidation on Power Systems

Kürşad Mangaloğlu
Advisory Sales Specialist - Power Systems, IBM Turk Ltd


Today, information and importance of reaching to information is growing rapidly. This causes re-design of  IT infrastructures of companies, foundations and states to respond customer's demands. Internet access, use of mobile phones and devices and mobility of people also increased the speed of information sharing. At that point, technology companies have a great effect as pioneers and they are also leading us to drive our business more effective. Key points such as increasing performance per core, decreasing IT costs, managing risks, improving services and quality are very important subjects for creating new generation data centers.  Virtualization, consolidation and cloud computing are also very critical concepts for future of IT.



A Virtualization Success Story: IT Transformation Project

Özgür Yılmazel
Assistant Professor, Computer Research Application Manager, Anadolu University

Toward an Efficient Information Infrastructure

Ebru Özgen
Ankara Technology Consultancy Goup Manager, EMC

The presentation  focuses on the latest trends and technologies towards the building of an  efficient , next generation infrastructure for virtualized data centers. Technologies such as thin provisioning, automated storage tiering, de-duplication will be covered along with next generation backup methods. The infrastructure will lend itself towards mature virtualization of all layers of the protocol stack (storage, networking and storage) and play an essential role towards the journey  to private cloud. Security, business continuity and disaster recovery aspects of cloud computing will also be covered.



Enterprise Agility Roadmap

Çağlayan Karapınar
Regional Sales Manager, Software AG
This session gives an idea about how to achieve agility by the help of end-to-end processes in the enterprise. How to identify your initiative, where to start as an entry point would be the frist step in the overall enterprise agility journey. Get a close-up look at the entire BPM lifecycle and unleash process power.

Lunch & Networking


Open Discussion: Smart IT Buyer and Organization of Tomorrow

Moderated by: Nevin Çizmecioğullar, Country Manager, IDC

Panelists: Emin Sadık Aydın,CIO, T.C Kalkınma Bakanlığı, 

                 Doç. Dr. Mustafa Akgül, Bilkent Üniversitesi

                 Ahmet Kaplan, CIO, Türksat

The economic recession has put a lot of emphasis on companies’ processes and metrics. Business Analytics combined with Automation can enable companies to analyze the vast amount of data within an organization to take quicker decisions, overcome inefficiencies and drive effective business strategy. Companies will also need to effectively handle procurement issues such as vendor lock-in, multisourcing as part of an overall Smart IT strategy. But what are the real implications for budgets and technology spending in this new normality for technology buyers, and what has changed in terms of the IT Manager’s priorities? What role will technology investment play in an eventual economy recovery? With a particular focus on Turkey, in this session IDC's Country Manager Nevin Çizmecioğulları will discuss the impact of the economic downturn on ICT budgets and spending trends, while examining the changing priorities of IT managers with panellists. She will also assess various ongoing ICT megatrends and their potential influence in the new market environment.


Raffle Draw


IDC Summary & Close

General Information

The conference will be held at Sheraton Hotel & Convention Center, Ankara

Sheraton Hotel & Convention Center

Noktalı Sokak, Kavaklıdere 06700 Ankara

Phone: +90 312 457 6000


Platinum Partner(s)

Strategic Partner(s)

Gold Partner(s)

Technological Partner(s)

Exhibition Partner(s)

Media Partner(s)


To access the content, please enter the password you have received from IDC. If you do not have a password, please contact Zeynep Genc via email, at


Zeynep Genc

Conference Manager

+90 533 717 5096

About IDC

47 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit