IDC Big Data and Business Analytics Forum 2013

This site uses cookies, including third-party cookies that help us provide and improve our services. If you want to find out more, click “Read more” to read our Privacy Policy.


IDC Big Data and Business Analytics Forum 2013

Leveraging Data for Agile Business

Ankara, November 26, 2013


According to IDC statistics, from 2005 to 2020, the global volume of data – the digital universe – will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020). From now until 2020, the digital universe will approximately double every two years. IDC estimates that by 2020, as much as 33% of the digital universe will contain information that might be valuable if analyzed, compared with 25% today.

While in the early days, about one-half of the digital universe sprang forth just from the United States and Western Europe, and emerging markets accounted for less than 20%, the share of the digital universe attributable to emerging markets was up to 36% in 2012 and will reach 62% by 2020.

Although individuals were responsible for 68% of the information in the digital universe in 2012, enterprises are liable for nearly 80% of this data at some point during its digital life. The amount of information individuals create personally – written documents, photos, music, and so forth – is far less than the amount of information being created about them.

The quantity of information "files," or containers, in the digital universe is growing faster than the information itself, partly due to rapidly increasing volumes of embedded systems and the data such systems create. In the next five years, such files will grow by a factor of eight, yet the pool of IT staff available to manage them will expand only marginally. The digital universe is thus enormous, amounting to 1.8 trillion gigabytes in 500 quadrillion containers created and replicated in one year. And the quantity of data is more than doubling every two years!

What are the forces behind this explosion within the digital universe? Technology has certainly helped, by driving down the cost of creating, capturing, managing, and storing information to a sixth of what it was in 2005. The real impetus, nonetheless, is financial. Since 2005, investments in the digital universe among enterprises have expanded some 50% to $4 trillion – money spent on hardware, software, services, and staff, ultimately, to generate revenue.

As we all know, information is money. Being able to extract precisely the information needed at any given time is of immense value – a target in the sights of every CIO. Due to innovative solutions and technologies, not to mention the development of organizational best practices, we have now embarked upon a major period of change: Technology convergence is not only transforming the way we do business, it is also changing all aspects of our lives.

This new frontier presents challenges, of course, but it also presents unique opportunities to drive growth. To take advantage of these opportunities, CIOs must embrace the technologies and best practices that enable the enterprise to extract value from the massive volumes of data available. They must also guide their respective organizations in all aspects of this digital revolution, from fundamental organizational changes to the creation of new roles. The success of many enterprises in the coming years will depend greatly on CIOs' abilities to adjust business to the new realities of the digital universe.

Topics to be covered

  • Enterprise information management (EIM)
  • Unified information access (UIA)
  • Corporate performance management
  • Cloud-based and service-oriented technologies in BI
  • Hadoop, MapReduce, and the technologies behind Big Data analytics
  • Data warehousing and advances in database technology
  • Data quality standardization
  • Complexity and compatibility of data
  • Data protection, privacy, and confidentiality
  • Compliance in a Big Data environment
  • Cooperation and collaboration between business and IT

This event is best suited to

  • CIOs and COOs
  • IT directors
  • Business intelligence managers
  • Business development managers
  • Data warehouse managers
  • IT managers
  • Project managers
  • Other C-level executives

Representatives from the following industries

  • Public sector
  • Finance
  • Telecommunications
  • Utilities
  • Manufacturing
  • Wholesale and Retail


Time Event Speakers

Registration, Tea & Coffee, Networking


Welcome Address

Nevin Cizmeciogullari
Country Manager, IDC Turkey

Big Data and Analytics in Turkiye = Big Value

Melih Murat
Senior Research Analyst, IT Services, Turkey

Big Data holds significant business potential across all industries and business of all sizes. Turkey has been at the forefront of business analytics and Big Data adoption. CIOs here are scoping investments in analytics and Big Data technologies, driven by governance, regulation, and compliance requirements, as well as a need for greater transparency. This presentation will highlight the drivers, level of adoption, use-cases and challenges IT leaders face when considering these investments.


Liberating the Power from Big Data

Mehmet Bütün
Telecommunication Senior Industry Consultant, Teradata
Big data has some features that are different in current conventional data environments. That is why organisations need to get new analytical insights and skills to manage it. The variety, velocity, volume and the complexity of the data have introduced organisations to new opportunities that has never been investigated. In order to discover hidden values and capture potential opportunities, the organizations require new (and practical) data manipulation techniques as well as the flexibility on making big data analysis. This presentation will mention how to analyse big data easily and convert it to enterprise information asset withing the unified data architectural vision.


Big Data: The New Information

Luis Moreno Campos
Director, Oracle EMEA
A fresh outlook into how the social and business context of new data is being generated and how important that is to leverage customer engagement, market awareness and business operations excellence using this New Information.

Tea & Coffee Break


Harness the Power of Big Data

Hüseyin Yılmaz
IM Technical Team Leader, IBM Turk Ltd

Enable Competition with Data Insights

Yasemin Başer

Discover, Decide, Do

Emre Çabuk
Product Manager, QlikView Türkiye

Lunch & Networking


Real Time vs Right Time: An Introduction to the Value of Now

Stephan Geyer
Regional Sales Manager - Middle East and Turkey
IT professionals and CIOs are all advised to focus on the "four Vs" of big data (volume, velocity, variety, and veracity). Unfortunately, focus on these Vs can make it difficult to ascertain the best action to take in a given situation, as enterprises deal with various information sources and data that arrives at unprecedented speeds and in huge volumes. In such cases, focus should shift from "real-time" decisions to "right-time" decisions, which could also be called "context-aware" decisions. This presentation will explore the opportunities that await enterprises in the Middle East, Turkey, and Africa (META) region by using right-time insight to drive innovation and gain market differentiation, while revealing how the true value of big data can be unlocked from this change in perspective.


Big Data Success Stories

Murat Peker
Public Sector Sales Manager, Teradata

Case Study by Oracle

Abdülkerim Mızrak
Big Data, DWH & BI Solutions Manager, Etiya

Case Study by IBM


Case Study by Microsoft


Panel Discussion: How Can You Measure the Value of Data? - A New Era in Connected World

The development of the Internet and the popularization of mobile devices are combining to drive an enormous increase in the amount of unstructured data around the world, including text, images, voice, and video. In growing markets like Turkey, any business wishing to position itself with a competitive advantage must allow its IT organization a strong information-analysis foundation that helps it make correct decisions in light of the unclear future for planning and forecasting. While market interest in Big Data has increased in recent years, some users are questioning whether it is necessary to collect and analyze large volumes of data. What are the common problems encountered when dealing with Big Data? And is the Turkish market even ready for Big Data yet or is it all just hype? In this session, IDC's country manager for Turkey, Nevin Çizmecioğulları, will discuss the approach currently being adopted by Turkish organizations to the Big Data concept. Together with the other panellists, she will look at the future landscape for business analytics investment, and assess whether traditional enterprise applications like CRM and ERP remain adequate enough for organizations that truly value their enterprise data.

Moderated by:

Nevin Çizmecioğulları, Country Manager, IDC


Melik Özsöz, Head of Department, Prime Ministry

Serkan Yumuşak, Technology Management and Trend Analysis Department Manager, Tübitak

Sedat Onay, CIO, TRT


Keep Your Mind Focused

Ayşen Merih Acar
Personal Development Trainer, Brahma Kumaris
This presentation will address clean and clear thinking within the time, liberation via clean and clear thinking, focusing through emancipation, a light and bright step for the journey of empowerment and achievement.


Raffle Draw, IDC Summary & Close

General Information

Date and Time

Tuesday, November 26, 2013



Registration Fee

  • FREE Attendance for all End Users
  • Standard Fee for Non-sponsoring ICT companies – 500 USD
  • Delegate fee is valid for vendors of IT products and solutions.
  • Attendance, conference materials, coffee breaks and lunch are included in the registration fee.


Strategic Partner(s)

Platinum Partner(s)

Gold Partner(s)

Technological Partner(s)

Media Partner(s)


To access the content, please enter the password you have received from IDC. If you do not have a password, please contact Zeliha Bige Yagmur via email, at


Zeliha Bige Yagmur

Conference Project Manager, Turkey

+90 532 7613786

Nevin Cizmeciogullari

Country Director, IDC Turkey

+90 533 666 5587

About IDC

49 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit