Drive business innovation from IT

This site uses cookies, including third-party cookies that help us provide and improve our services. If you want to find out more, click “Read more” to read our Privacy Policy.


Drive business innovation from IT

Dubai, April 27, 2015


For the past few years, cloud adoption in the Middle East has evolved from basic implementations that went little beyond server virtualization and adoption of off-the-shelf SaaS solutions to full-fledged hybrid cloud implementations. Such hybrid cloud implementations vary in their characteristics depending on different sector needs and workflows.

In 2015, IDC expects that one in every five enterprises in the region will adopt cloud in some shape or form as they seek out solutions that deliver operational flexibility and agility and help reduce capital outlays and operational costs.

Cloud computing is changing IT and helping it become more agile and scalable. As a result, IDC predicts that companies in the Middle East will begin to adopt IaaS models rather than continue with on-premise technologies. SaaS will also reach new levels of customization and service, to the point where it disrupts and cannibalizes traditional software and IT services utilization.

Furthermore, corporate datacenters in the Middle East are fast approaching saturation in terms of virtualization. As a result, datacenters are becoming cost centers due to the need for increased management and oversight. The adoption of cloud computing therefore comes as a natural cost-saving strategy, as it adds more advanced automation and orchestration features on top of highly virtualized environments, moves non-critical workloads off-premise, and reduces overall complexity.

Against this backdrop, this roundtable event will show how cloud, together with other 3rd Platform technologies such as mobility and Big Data analytics, has been helping IT become not only a relevant partner to business operations but also a key enabler for innovation.






Time Event Speakers

Registrations and Networking


Welcome address by HP and Intel

Toni Prince
Director of HP Cloud,Hewlett-Packard

Hybrid Models & the New Style of IT

Adriana Rangel
Research Director, Systems & Infrastructure Solutions, Middle East & Africa

In a time when data explosion is driving IT towards Applications centricity and Cloud adoption, companies strive to find new and efficient ways to store information dynamically, meanwhile examining ways to safely migrate some of its less critical workloads off-premise, while adopting hybrid models that see IT evolving from basic virtualization towards more advanced automation, orchestration and the internal provisioning of services which will expedite business processes. This session will examine how the adoption of new technologies will allow IT to become more agile and scalable, moving it towards becoming the catalyst of innovation inside companies.


Hybrid Cloud: the route to the New Style of Business


Tea/Coffee Break


Panel Discussion:Drive Business Innovation from IT Moderated by Adriana Rangel Research Director, Systems & Infrastructure Solutions, Middle East & Africa,IDC

Points of discussion:

• Reaching the Cloud: Journey to Business Agility and Flexibility - Creating the Optimal Cloud Strategy to Transform your Business

• Supporting the business through cloud – creating business value beyond ROI

• Progressing Cloud Adoption - But What Comes Next?

• Avoiding vendor lock-in the cloud – is OpenStack the approach and is it enterprise ready?



Summary and Close


Lunch and Networking

General Information

Date: 27th Apr 2015

Venue: Burj Al Arab

Ballroom: Suha Ballroom

Invitation-Only Event

Conference Language The conference will be held in English

Contact  Shahista Hagalwadi, Tel: +971 4 4332958

Who Should Attend :

  • CIOs
  • VPs of IT
  • IT Directors
  • IT Department Head

*Attendance is limited to CIOs, IT Directors and other senior IT Executives in non-vendor  organisations. IDC  reserves the right to refuse attendance to any person not fitting these job descriptions, or from a vendor organisation.



Premium Partner(s)

In Association with


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Shabana Mahadiwala via email, at

Photo Gallery



Venue: Burj Al Arab - Suha Ballroom - 27th Floor

The distinctive sail-shaped silhouette of Burj Al Arab Jumeirah is more than just a stunning hotel, it is a symbol of modern Dubai.

Yet for all the wonder this stunning structure provides when you finally see it in person, it is the service within that really makes the Burj Al Arab Jumeirah so extraordinary.

Repeatedly voted the world's most luxurious hotel, this magnificent destination offers you the finest service and facilities throughout


Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

51 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit