Ultra Broadband Summit Middle East & Africa 2015

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Ultra Broadband Summit Middle East & Africa 2015

Dubai, June 10, 2015


Following an explosion of content options over the last five years in the Middle East, customers in the region are increasingly finding themselves spoilt for choice. The Middle East market presents a fragmented landscape comprising a multitude of platforms and devices, and media providers are increasingly looking at how they can drive improved return on investment (ROI) from their acquisitions of premium content.

The region is digitally enabled, with connectivity growing at a rapid rate, and growing content consumption (whether via IP or DTH methods) and exclusive sport broadcasts are propelling the market. The Middle East has a tradition of high content consumption, and it is currently growing at faster rate than any other emerging market worldwide, presenting huge business opportunities for telecom operators, content aggregators, and solution providers alike.

In a millennial dense population, we see young people spending more time online than ever before. Ultra-broadband has become a transformative force that better connects our world in ways never before imaginable. Based on the ultra-broadband infrastructure, an exceptional multiscreen video experience is potentially the next foundational service after voice, text, and data. Video technology is developing at a fast pace and 4K delivery looks set to accelerate through 2020.

Against this backdrop, this forum will explore how MENA industry participants can collaborate and exchange ideas on driving the commercial success of operators' video and 4K services in a win-win ultra-broadband world. The event will feature diverse presentations and in-depth discussions on the following topics:

  • Global/MENA Pay-TV and 4K Market Insights
  • Global IPTV Business Case Sharing
  • MENA Video Customer Use Behavior Insights
  • MENA Video Alliance Proposals
  • Video and 4K Ultra-Broadband Network solutions




Time Event Speakers

Registration and Networking


Early Bird Raffle


Welcome Address

Pan En
Vice President of Solution Sales & Marketing, Middle East, Huawei Technologies

Huawei Key Note Speech


Media Landscape 2015

Tracey Grant
Program Manager, Digital Media and Broadcasting

Exploring trends, Innovation and Technology in today's media landscape, IDC's subject matter expert will provide perspective on recent market trends and successful businesses models in a constantly evolving market.

SESSION 1: Digital Disruption Chaired By- Tracey Grant,Program Manager, Digital Media and Broadcasting,IDC

OTT and IPTV services entering the ME region sees consumers being spoilt for choice. How are these viewers consuming content and what are the demands of the region's youth generation? Viewing on the Go is now expected. How are broadcasters responding to multi device, mobility? A senior industry leader willtalk about best practices to leverage OTT opportunities and explore viewer behavior and expectations.


Digital Disruptions & The Strategic Opportunity for Telcos

Dr. Muneer Zuhdi
Senior Director/Smart City Transformation,Etisalat

Presentation By STARZ Play

Maaz Sheikh
President, STARZ Play

Digital Disruption: How Viewers are Changing Video

Samer Abdin
Co-Founder & CEO,Istikana

Panel Discussion: Moderated By IDC


Coffee Break/ Networking

SESSION 2: Emerging Role of Telco's Chaired By Paul Black,Program Director, Telecoms & Networking, MEA,IDC

Exploring the emerging role of Telco operators. Content everywhere presents potential opportunities for providers to be innovative and drive technological enhancements across the industry. Digital transformation and OTT acceleration are impacting the TV market in the ME. Telecom operators have launched multiscreen offerings and will aim to partner with media players like OSN, MBC, Rotana etc. to further develop their multi screen TV offerings. There has been significant growth in the adoption of online video by consumers so many telecom providers have also either launched video services or are planning to deliver video through online services, while some even have plans to set up their own content delivery networks that will enable them to accelerate the deployment of video over broadband. In this session, operators will discuss the evolution of TV and how will it evolve in the near future.


IDC Introduction

Paul Black
Program Director, Telecoms & Networking, Middle East & Africa

Ooredoo in the Forefront of TV Innovation

Rajesh Jagadish
Specialist Middleware & Apps,Ooredoo

Video+Growth Engine For Your Telecom Business

Nigel Bruin 
Principal Consultant, Huawei Technologies

Presentation by Vubiquity

Nick Ruczaj
SVP Commercial (EMEA),Vubiquity

Panel Discussion: Moderated by IDC


Networking Lunch


Raffle Draw

SESSION 3: The Deployment of UltraHD 4K Moderated by IDC

UHD Alliance discussion: The region is seeing the market share of UHD enabled TV's increase. In turn will the increased demand for higher broadband capacity drive upgrades across the region? What are the technical challenges faced and solutions available to enable the deployment of UHD. Will HEVC (High efficiency Video Coding) be rolled out regionally? Does the market anticipate an interim solution like HDR? Who will be the first entrant broadcaster to offer a UHD channel offering?


Panel Discussion

SESSION 4 4K Ultra Broadband Network Architecture


Delivering Best Experience for 4K

Su Qing
Marketing Manager, Huawei

Tea and Coffee Break

SESSION 5: GLOBAL STUDY Chaired by Paul Black, Program Director, Telecoms & Networking,MEA, IDC

Exploring the key trends discussed during this summit, our esteemed global case study participants will present their partnership activity, insights and innovation.


Ultra Broadband and the Connected Home

Carlson Chu
Senior Vice President, Technology Strategy and Development,PCCW Hong Kong

Turkcell TV+: Turkey's Most Advanced TV Platform

Uygar Boynudelik
Senior Product Manager, Broadband Services, TURKCELL

Leveraging Partnerships to Find New Growth Avenues

Hasan Sandila
Head of Partnerships & ‘Internet for All’ program,Telenor Pakistan

UBB Alliance Introduction


Close and Cake Cutting Ceremony


Cocktails, Dinner and Networking


Raffle Draw

General Information

Date: 10th June 2015

Venue: Adress Marina - Dubai

Invitation-Only Event

Conference Language The conference will be held in English

Contact  Sughand Tolani, stolani@idc.com Tel: +971 4 3642189


Premium Partner(s)


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Ronita Bhattacharjee via email, at rbhattacharjee@idc.com.

Photo Gallery


The Address Dubai Marina

Standing tall in the heart of one of Dubai’s most vibrant neighbourhoods, with the finest shops and trend-setting restaurants, our setting has been destined to make waves.


Ronita Bhattacharjee

Vice President, Conferences

+971 50 7872436

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.