Francis Hook joined IDC in April 2007 as a senior research analyst overseeing IDC's Quarterly Executive Tracker for the MEA region and supporting the 'Rest of Africa' tracker programs across technologies and communications research in English-speaking areas of Africa.
In January 2008, he was promoted to Regional Manager, IDC East Africa and now has direct responsibility for IDC staff based in Nairobi, oversight of research and custom work in the East Africa region, and general administration and support of business development initiatives related to standard IDC research and conferences.
In mid-2013, Francis joined the GSM Association as Director for Africa where he was extensively involved in setting up the GSMA’s Africa office, building relations with stakeholders (ITU, African Union, regional economic communities (ECOWAS, SADC, member operators and other industry players) and supporting the GSMA’s Mobile for Development (M4D) initiatives in Africa. From February 2015 he worked independently on various ICT research and consulting projects across Africa and re-joined IDC in February 2017 as Regional Consulting and Research Manager, a position in which he leads IDC’s research and consulting activities in the greater region as well as involvement in projects across sub-Saharan Africa
Hook has been involved with ICT research in Africa since 1997 and has participated in diverse research projects in 14 African countries. He started his career in 1994 as a public relations officer with Software Technologies Limited (an East African Oracle distributor), before serving as a research analyst/project officer for Telecom Forum Africa in 1997. In this role, Hook was responsible for coordinating various research and consulting projects, including a World Bank-funded capacity-building project in Kenya, Uganda, Tanzania, and Botswana. From 1998 through 2001, Hook served as BMI-Techknowledge Africa's research and operations manager for Kenya, where he handled and coordinated East Africa-specific research in the ICT space. From 2002 to early 2007, Hook worked independently on various ad hoc research projects in Africa, including end-user research engagements in several African countries.
Hook has a background in journalism and has been published in various local, regional, and international magazines and newspapers. He has spoken at various industry events across sub-Saharan Africa including countries like Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Tanzania and Zambia as well as leading and facilitating at IDC’s events in the region. Francis is also a published author of a children’s novel.