IDC Advanced Analytics & Cognitive Day 2017

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IDC Advanced Analytics & Cognitive Day 2017

Istanbul, May 24, 2017


Big Data and analytics (BDA) is one of the pillars of IDC's 3rd Platform, a set of business-transforming technologies and applications that also includes cloud services, mobility, and social business. The use of BDA to support business strategies is a multifaceted subject. On the one hand, it is a matter of collecting and aggregating internal and external sources of information — often in real time — as seamlessly as possible to enable analysis. In another sense, it's about developing the insights from analytics to extract value from those enormous data stores. On yet another level, it's a question of where and how those insights are applied within the enterprise.

Each year sees new investment to manage and harness the value of data of all types and forms that could be relevant to drive business value - a sign of continuing interest and increased opportunity. Yet big data and analytics is not one thing, so there is not one future or one opportunity. Big data/analytics is being applied in diverse solution contexts: people (customers, employees), things (products, materials), and money (accounts, investments). And analytics is being deployed in various workloads - real-time operations to offline discovery/exploration to prospective planning and strategy.

Ultimately, however, BDA, used effectively, enables a continuous process of leveraging massive streams of structured and unstructured information for business value.

Topics to be covered:

  • Hadoop, MapReduce, and the technologies behind Big Data analytics
  • Forecasting, Mobile Analytics, Predictive Analytics
  • Enterprise information management (EIM)
  • Cloud-based and service-oriented technologies in business intelligence (BI)
  • The complexity and compatibility of data
  • Data protection, privacy, and confidentiality

This event is best suited to:

  • CIOs, COOs
  • IT Directors
  • Business Intelligence Managers
  • Business Development Managers
  • Data Warehouse Managers
  • IT Managers
  • Project Managers
  • Other C-Level Executives

Representatives from the following industries:

  • Finance
  • Telecommunications
  • Manufacturing
  • Healthcare
  • Utilities
  • Wholesale and Retail
  • Public sector



Time Event & Speakers

Registration & Breakfast


Dawn of the Data-Driven World

Ayşe Kaptanoğlu
Senior Research Analyst, Systems & Infrastructure Solutions, IDC Türkiye

New Challenges & Trends in Advanced Analytics

Asst. Prof. Ahmet Onur Durahim
Faculty Member, Boğaziçi University

How to Position Artificial Intelligence, Big Data & Analytics in Business?

İbrahim Oral Emül
Manager, Big Data and Business Intelligence, Turkish Airlines

Unlimited & Pleasant Journey with Advanced Analytic Methods

Özlem Odar
Director, Analytical Insurance, Eureko Sigorta

Coffee/Tea Break & Networking


Customer Analytics Journey of a Bank

Murat K. Beşiroğlu
Customer Analytics Manager, Türkiye İş Bankası

Best Practices for Enabling Performance and Innovation in an Analytics Environment 

Ömer Barbaros Yiş
Regional Marketing Director, Türk Telekom Group

Leveraging Credit Bureau Services Through Analytics

Emre Karaman
Head of Analytics and Decision Support Systems, Kredi Kayıt Bürosu

HOPI's Analytic Practices & Effects on Revenue

Dr. Ayça Azgın
Chief Data Scientist, Hopi

How Analytics Help Us to Understand The New Media?

Sabri Suyunu
Head of Data Scientists, TRT World

Lunch & Networking


Transformation with Big Data Analytics

Ayhan Demirci
Manager, Business Intelligence, Enerjisa

How Are We Fostering a Data Driven Culture

Serdar Şahin
Head of Cloud & Big Data Services, Peak Games

Big Data, Big Opportunities:Profit Maximizer Analytical Practices in Retail

Ass. Prof. Mustafa Baydoğan
Faculty Member, Boğaziçi University

Coffee Break


Voice Jungle-3.Best Innovation Project,IDC CIO Awards 2017

Meriç Ayçin
Assistant General Manager, CMC Turkey

How to Position Analytic Approach in Corporates?

Cemre Mehmet Özdemir
Data Scientist, AvivaSA

IoT Based-Cloud Traffic Management System Project

Nihat Koçyiğit
Software Technologies Division Chief, İSBAK A.Ş.

İstanbul Büyükşehir Belediyesi & İstanbul Bilişim ve Akıllı Kent Teknolojileri


Creating Business Change Through Analytics

Ethem Topgül
IT Manager, MV Holding


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Advisory Board

* The list is in surname alphabetical order.

Hüseyin Akay

Group Head of Business Analysis, Allianz Turkey

Şirin Aktaş

IT Director, Turkey & Central Asia, Unilever

Serkan Aydın

Department Manager, Analytical Modeling, Türk Telekom

Dr. Ayça Azgın

Chief Data Scientist, Hopi

Nurullah Battal

IT Director, Erdemir Grubu

Gökçe Bezmez

CIO, Mercedes Benz Türk

Nuri Bükrek

Senior Manager, Data Science & Enterprise Solutions, Vodafone

Müjdat Büyükteke

Senior Application Architect, IT Manager, Akbank

Ayhan Demirci

Manager, Business Intelligence, Enerjisa

Gül Emiroğlu

Manager, Business Analytics & IT Cross Functions, Mercedes-Benz Türk

İbrahim Oral Emül

Manager, Big Data and Business Intelligence, Turkish Airlines

Levent Erdoğan

EVP, Digital Solutions, Doğuş Teknoloji

Gökhan Küçüktopuzlu

CTO, Ekol Lojistik

Göksel Marangoz

CIO & Head of Innovation, Digital Transformation, Opet

Özlem Odar

Director, Analytical Insurance, Eureko Sigorta

Cemre Mehmet Özdemir

Data Scientist, AvivaSA

Ali Özgeç

Bilgi Teknolojileri ve Operasyon Direktörü, Mudo

Işıl Öztürk

Manager, Data Warehouse & Reporting Center, Migros

Hakan Şatır

Chief Data Officer & Head of Digital Solutions, AXA Sigorta

Yalçın Terlemez

Division Manager, Digital, Analytical & Financial Applications, Aksigorta

Bora Üzüm

Head of Data Governance, Yapı Kredi Bank

Gökhan Yoluaçık

CTO, MNG Kargo

Yücel Yüksel

Head of Digital Transformation, Çalık Holding





Pelin Pirnal

Conference Project Manager

+90 535 410 1632

Onur Hamitoglu

Senior Sales Manager, Conferences and Events

+90 533 301 8998

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit