IDC IT Forum Roadshow 2017

This site uses cookies, including third-party cookies that help us provide and improve our services. If you want to find out more, click “Read more” to read our Privacy Policy.


IDC IT Forum Roadshow 2017

Innovate, Disrupt & Transform

Dubai, September 25, 2017


Digital transformation, a process that is already well underway across geographies and industries, is demonstrating its value by driving innovation. Modern businesses face tough economic and political conditions and are burdened with the need to constantly innovate, seek new opportunities, and defend themselves against disruptive competition. The IT department, viewed as the engine room of innovation, is thus increasingly expected to deliver not only improvements, cost savings, and efficiencies in existing processes, but also real business transformation as well.

The 3rd Platform – and its key pillars of cloud, mobile, social, and big data analytics – is coming into its own as a facilitator of this new generation of technology-led business innovation. Moreover, a new innovation ecosystem is arising on top of the 3rd Platform, made up of emerging technologies such as the internet of things (IoT), machine learning, and next-generation security, as well as advances in user experience (UX). Businesses that develop and embrace a culture of innovation will be best placed to enhance their competitive performance, generate new sources of revenue, and defeat disruptive competition as it arises.

IDC’s 2017 IT Forum will examine the reasons behind the accelerated drive toward innovation and identify the immense contributions that IT managers will be expected to make over the coming years.


Time Event Speakers

Registration, Networking & Welcome Tea / Coffee


Early Bird Gift-First 100 Attendees will receive Coffee Machine


Welcome Address

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

Digital Transformation for Innovation and Disruption

Jyoti Lalchandani
Group Vice President, Regional Managing Director, IDC Middle East, Africa, & Turkey

In today’s world, the phrases of innovation, disruption, and transformation are heavily interlinked and go hand in hand with each other. With the increased collaboration between IT and business functions, the objective to drive digital transformation (DX) is not to simply innovate and gain competitive advantage, but more importantly to disrupt the status quo in one’s favor. The motivation for DX has gone beyond the internal needs to impact the wider ecosystem. DX has emerged to be a stepping stone to meliorate customer experience, optimization of resources, drive innovation, and most importantly improving top and bottom line of businesses. The business organization always have a vision on what they would like to achieve; however, it is the IT organization that needs to step up and enable the business to accomplish that vision. IT is possibly the most critical pillar in this transformation, as well as to drive innovation by leveraging third platform technologies, i.e. cloud, mobility, big data, and social. The session provides a view on the role of DX in today’s market, trends, best practices, and strategies that IT leaders can adopt to sail on their organizations’ DX journey.


Digital Transformation: Panel Discussion


End User Best Practices

Rohit Jayakaran
Digital Director – Arabian Radio Network (ARN)

Tea/Coffee break and Networking in the Exhibit area


Transforming Today’s Infrastructure for Tomorrow’s Businesses

Changing business dynamics and competitive landscape are putting increased pressure on IT to innovate, be agile, and totally prepared to meet constantly evolving business needs. Business functions of the organizations are constantly innovating and aligning with ever changing demands of customers and internal stakeholders. Most of these changes are also impacting the IT infrastructure of organizations. This session presents a view on strategies adopted by Middle Eastern organizations to make their Infrastructure more agile by embracing cloud and optimizing their existing IT frameworks through the consolidation and convergence of their datacenters.

Raffle Draw


IDC Overview

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

The Enterprise Cloud Platform

Paulo Pereira
Director, Systems Engineering - Middle East, Nutanix

Presentation by CommScope

Hany Hussein
Managing Director of Enterprise Sales, CommScope

Driving Digital Disruption with Smart Hybrid Clouds

Susanth TS
Director of Product Management for Datacenter, Cloud, and Security Services, Tata Communications Ltd
Enterprises today are rethinking their business models, trying to become more competitive amid continuous market disruptions, searching for new ways to work with their vendors and partners, and looking to deliver cutting-edge services to their tech-savvy customers. This session will show how the latest hybrid cloud solutions provide enterprises with services that are integrated, managed, and secured end to end, enabling them to drive borderless growth, enhance productivity, improve efficiency, reduce business risk, and offer a great customer experience

Panel Discussion: Moderated by IDC


Tea/Coffee break and Networking in Exhibit Area


Raffle Draw


Breaking the Silos and Taking an Integrated IT Security Approach

Several high-profile attacks in the form of DDoS, Ransomware, and Fishing have hit the regional organizations in the past few years. Unsurprisingly, IT security has become more important than ever before. Despite that, security is still often addressed in silos, and not holistically. Many attacks come from 'insiders', and the problem will only worsen if corrective measures are not taken. Organizations needs to look at security beyond the perimeter security, till the applications and end user layer, which is only possible an integrated approach for security is taken. This session will present trends, and analysis on the ever-evolving threat landscape, and recommend strategies that organizations can take to have a holistic approach to address IT security.

IDC Overview

Megha Kumar
Research Director, Software, Middle East & Africa

Redefining Next-Gen AV

Michel Tannous
Enterprise Sales Engineer, Middle East, Bitdefender

In today's increasingly sophisticated cyberattack landscape, businesses face mounting risks as most breaches have financial and espionage motives. Under such circumstances, protecting endpoints is critical as these represent the weakest part of the network. Different security layers are required to ensure protection against different types of attacks, from the need to minimize the attack surface to protecting against zero-day malwares, zero-day vulnerabilities, file-less attacks, and APTs. Traditionally, this might require a combination of different solutions, a strategy that can negatively impact the performance of the endpoint and requires additional resources to manage different platforms. With this in mind, this session will explore the possibilities of implementing a single solution from a single agent that covers all layers and frees up resources.


A New Approach to IT Security

Ibrahim Yusuf
Head of Technical Team –Middle East, Sophos
The rapid growth of complex, coordinated threats is outpacing the ability of many organizations to protect themselves. While point products can stop individual elements of an attack, they do not work together to protect data, devices, and networks from sophisticated and coordinated cyberattacks. At the same time, overstretched IT departments struggle to respond fast enough to existing threats. This presentation will thus look at how "Synchronized Security" is a best-of-breed security system that enables defenses to be as coordinated as the attacks they protect against. Such a system combines an intuitive security platform with award-winning products that actively work together to block advanced threats and provide unparalleled protection.

Panel Discussion: Moderated by IDC


Preparing for the Future

Ranjit Rajan
Associate Vice President, Consulting, IDC Middle East, Africa & Turkey
As we enter this new digitally driven hyper-connected era, and despite tight budget and spending, organizations who can rapidly scale their digital transformation will be the thrivers in the digital economy. This session outline key Technology and Leadership trends set to shape the 3 years ahead, and offer guidance on the key imperatives that will impact strategic decisions for IT Executives. In this session, Serge Findling will focus on a selection of key predictions and provide guidance to CIOs for managing the implications these predictions harbor and the impact on their investment priorities and implementation strategies.

Summary & Close and Mega Raffle!!


Lunch & Networking

General Information

Date and Time

 Monday, 25th September 2017



Registration Fee

  • Free of Charge : For End Users (not IT +consultant companies)


For More Information, contact:

Sughand Tolani - 04 3642189 / 056 4145987 /




Gold Partner(s)

Exhibit Partner(s)

Partnership Opportunities

Why sponsor the IT Forum 2017?

  • Brand association with Senior IT Decision Makers, CIOs and Influencers via the extensive promotional campaign pre- and post-event
  • Position your company as one of the leading technology players in the Region
  • Meet face-to-face and build connections with a targeted group of qualified end users and decision makers
  • Hold meaningful conversations with potential customers – generous time set aside for networking
  • Secure post show appointments by collecting leads & conducting surveys through the exhibition


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Ronita Bhattacharjee via email, at

Photo Gallery



Ronita Bhattacharjee

Vice President, Conferences

+971 50 7872436

About IDC

53 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit