IDC Digital Retail Summit 2017

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IDC Digital Retail Summit 2017

Sapanca, October 23, 2017 - October 24, 2017

Overview

Today’s consumers wallow in information. Their decision making is affected by a variety of sources. Twitter, Facebook, and blogs of all kinds are peppered with information on new products and services, while user groups and web publications give advice on what to buy and where to find the best deals. The customer experience is constantly expanding, and the goal of information technologies is to make it as comfortable as possible regardless of where we shop, be it at a convenience store, a megamall, or online.

IT investments in retail in Turkey and worldwide are often driven by the same key factors: increasing revenue, expanding productivity, retaining existing customers, and improving the effectiveness of marketing.

Competition is coming from very different angles: blurring segments, direct sales from manufacturers, growing eCommerce sales new entrants, local niche merchants, and social commerce websites.

The goal of IDC Turkey’s Digital Retail Conference is to contribute to a constructive discussion on a number of key industry-specific issues:

  • What are the best practices and what are the pitfalls to avoid in retail IT and business strategies?
  • Which strategies and tactics work best to achieve short-term results and long term excellence for the organization – both process and IT?
  • What are the key transformation and innovation programs to kick off now to differentiate over the longer term?
  • Which IT investments will deliver better ROI along customer-centric strategies?
  • How can Cloud enable a better alignment with the business capabilities needed to support an omni-channel strategy?
  • How can retailers optimize inventory usage and sell-through?
  • How could retailers leverage on technologies that enable Precision Retailing strategies?

The event is suited for:

  • Retailers (local & global players with a presence in Türkiye) – CEOs, CIOs, IT Directors, IT Architects, VPs/Heads of Merchandise Management, Marketing VPs/Directors, Sales VPs/Directors, Store/Channel VPs/Directors, e-Commerce Directors, Corporate Strategy Executives, Supply Chain Directors, Inventory/Distribution/Warehouse Directors
  • Local and International Manufacturers of Consumer Goods
 
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Awards

IDC Perakende Teknoloji Ödülleri Kazananları Belli Oldu!

2017 Yılının En İyi Projelerini seçen Jüri Üyelerimize teşekkür ederiz.

 Jüri Üyelerimiz:
Ahmet Tosunoğlu, Atasay
Ali Özgeç, Mudo
Altan Açıkgöz, Bitaksi
Ayla Gürtekin, Şok Marketler
Burak Çetinkaya, IGA
Çağatay Sözer, Has Gıda
Cemile Boran Oğuz, Kiğılı
Erdal Kemikli, Otokoç Otomotiv
Fehmi Hüdayioğlu, Kipaş Holding
Feyzi Biçici, Tadım
Genco Günay, Otokoç Otomotiv
Gürkan Taşkıran, Kiğılı
Harun Aksöz, Hotiç Ayakkabı
Hatice Kalkandelen, Koton
Kadir Tophan, Simit Sarayı
Kahraman Dinçer, EWE Turkey
Kemal Kuzucu, Otokoç Otomotiv
Mahmut Ülkü, Mopaş
Mehmet Feyzi Biçici, Tadım
Mustafa Ozan, Atasun Optik
Önder Bakal, Yataş Grup
Tuğçe Demir, Yıldız Holding
Uğur Serkan Taşkın, Koçtaş


Kategoriler ve kazanan projeleri aşağıdaki görebilirsiniz:

En İyi Büyük Veri Analitiği Projesi:
Hyper-Personalization | Hopi

En İyi Müşteri Deneyimi Projesi:
Domino's Heryerde | Domino’s Pizza Türkiye

En İyi Dijital Kanallar Projesi:
Cepte Şok | Şok Marketler

En İyi Çoklu Kanal Çözümü Projesi:
Kalipso: Sales & Marketing Digitilization Tool | Eczacıbaşı Tüketici Ürünleri Grubu

En İyi Teknoloji Hizmet Sunumu Projesi:
RIOS (Rerating and Invoice Objection Solution) | Turkcell

En İyi Kurumsal Dönüşüm Projesi:
Pathfinder | Kiğılı

En İyi Veri Altyapısı Projesi:
Gelişmiş Kullanıcı Güvenliği | Otokoç Otomotiv

En İyi BT Güvenlik Yönetimi Projesi:
Gelişmiş Kullanıcı Güvenliği | Otokoç Otomotiv

Agenda

Time Event Speakers
10:30

Açılış Konuşması

Nevin Çizmecioğulları
Country Director, IDC Turkey
10:35

Dijital Müşteri Çağında Perakende Sektörünün Dönüşüm Serüveni

Eren Eser
Principal Analyst

10:50

Türkiye'de Perakende Sektörü Nerede?

Burak Ünaldı
Genel Sekreter, TAMPF

OTURUM 1: PERAKENDEDE DİJİTAL DÖNÜŞÜM VE İNOVASYON

11:05

Dijital Trendlerin Sunduğu Yeni İletişim Yolları

Tunç Berkman
Chief Marketing Officer, Vestel Ticaret A.Ş
11:20

Ezber Bozan Pazarlama Analitiği Veriambarı Çözümü

Pınar Uğurlu Kirazcı
Cloud Customer Engineer, Google Cloud
11:30

Pazarlama Analitiğinde Yaratıcı Cloud Yaklaşımları

Erkan Ceran
Software Development Manager, SEM Ajansı
Depoladığınız veriler, analiz edilebildiği sürece pazarlamanıza değer katar. Verilerinizi kolay, hızlı ve maliyeti düşük bir şekilde yönetmek için cloud, optimum çözümleri sağlıyor. Pazarlama analitiğinde yaratıcı ve işlevsel cloud yaklaşımları ile fark yaratan verileri müşterilerinize siz sunun
11:40

Perakendede E-Ticaret

Merter Özdemir
E-Ticaret Sektör Meclisi Başkan Yardımcısı, TOBB
11:50

Perakende Sektöründe Dijital Dönüşüm

Zeynep Acartürk
Industry Market Development Manager, Microsoft
12:05

Perakendede ERP Dönüşümü

Şevket Çelikkanat
GMY, Bilgi Teknolojileri, Boyner Büyük Mağazacılık
12:15

Give A Voice to Your Data

Ömer Çıtak
Technical Sales Leader, BI Technology
12:25

Dijital Dönüşüm'ün Lokomotifi İnovasyon ve Perakendede Önemi

Kerim Tatlıcı,
Sami Cohen,
Handan Karakuş,
Füsun Tavus
13:05

Öğle Yemeği

OTURUM 2: İNOVASYON HIZLANDIRICILARI

14:00

Orkun Süer,
Nuran Varol Erzincan,
Utku Temiz,
14:40

Erhan Kocabaş
Group Manager Of Software Development, Hürriyet

14:50

Dijital Perakendecilikte Müşteri Deneyimi Yönetimi

Doc. Dr. Hande Türker
Associate Professor, Boğaziçi Üniversitesi
15:00

Coffee Break & Networking

OTURUM 3: YENİ NESİL E-TİCARET VE MOBİLİTE

15:30

E-Ticaret'te Geleceğin Mobil Uygulamaları

How do you create technology-enabled innovation pilots that will scale fast and deliver business results at speed?

OTURUM 4: PERAKENDEDE GÜVENLİK

16:10

Perakendede Siber Güvenlik

Tümay Büyükaslan,
Alper Hasdağlı,
16:50

Dijital Perakende Ödülleri 2017

19:00

Akşam Yemeği

21:00

Açık Oturum: Türkiye'de Perakendenin Dünü Bugünü

Speakers

Nevin Çizmecioğulları

Country Director, IDC Turkey

Eren Eser

Principal Analyst

Burak Ünaldı

Genel Sekreter, TAMPF

Tunç Berkman

Chief Marketing Officer, Vestel Ticaret A.Ş

Pınar Uğurlu Kirazcı

Cloud Customer Engineer, Google Cloud

Erkan Ceran

Software Development Manager, SEM Ajansı

Merter Özdemir

E-Ticaret Sektör Meclisi Başkan Yardımcısı, TOBB

Zeynep Acartürk

Industry Market Development Manager, Microsoft

Şevket Çelikkanat

GMY, Bilgi Teknolojileri, Boyner Büyük Mağazacılık

Ömer Çıtak

Technical Sales Leader, BI Technology

Partners

Strategic Partner(s)

Principal Partner(s)

Premier Partner(s)

Networking Partner(s)

Lunch Partner(s)

Proceedings

To access the content, please enter the password you have received from IDC. If you do not have a password, please contact Sule Saltik Ates via email, at ssaltik@idc.com.

Advisory Board

* The list is in surname alphabetical order.

Altan Açıkgöz

CTO & Executive Board Member, BiTaksi

İsa Semih Akçıra

CTO, Sefamerve.com

Akif Arsoy

Vice President, Engineering and Product Development, sahibinden.com

Harun Aksöz

Information Technology Department Manager, Hotiç Ayakkabı

Şirin Aktaş

IT Manager, Unilever

Önder Bakal

E-Commerce Sales & Operation Manager, Yataş

Tunç Berkman

Chief Marketing Officer, Vestel Ticaret A.Ş

Mehmet Feyzi Biçici

Management Information Services Manager, Tadım

Mehmet Bütün

VP Digital Services, Türk Hava Yolları

Şevket Çelikkanat

GMY, Bilgi Teknolojileri, Boyner Büyük Mağazacılık

Kahraman Dinçer

IT Director, EWE Turkey

Hakan Duran

CIO, Aydınlı Grup

Bülent Dursun

IT Director, Penti

Levent Erdoğan

EVP, Digital Solutions, Doğuş Teknoloji

Gül Erol

CTO, Enerjisa

Nuran Varol Erzincan

IT Director, TeknoSA

Barış Fındık

CIO, Pegasus

Bilal Genç

CIO, D&R

Boğaç Göncü

Chief Marketing Officer, sahibinden.com

Pınar Görgen

Director, IT and Business Development, Gratis

Binnur Güleryüz Onaran

Board Member & Managing Director, TAV Information Technologies & CIO, TAV Airports Holding

Mert Hekimci

CTO, Kariyer.net

Fehmi Hüdayioğlu

CIO, KİPAŞ

Koray Karataş

Managing Partner, Akakçe

Engin Kavas

CIO, Socar Turkiye

Hilmi Koçak

IT Director, Eczacıbaşı Tüketim Ürünleri Grubu

Prof. Dr. Birgül Kutlu Bayraktar

Öğretim Üyesi, Boğaziçi Üniversitesi

Doç. Dr. Ceylan Onay

Öğretim Üyesi, Boğaziçi Üniversitesi

Mustafa Ozan

IT Director, Atasun Optik

Ali Özgeç

Bilgi Teknolojileri ve Operasyon Direktörü, Mudo

Murat Özkan

VP, IS Business Solutions Services, Yıldız Holding

Prof. Dr. Meltem Özturan

Yönetim Bilişim Sistemleri Bölüm Başkanı, Boğaziçi Üniversitesi

Erkin Öztürk

Head of IT, A101 Yeni Mağazacılık A.Ş.

Prof. Dr. Aslı Sencer

Department of Management Information Systems, Boğaziçi Üniversitesi

Oğuz Sezgin

CIO, Aygaz

Orkun Süer

IT Director, Koton Mağazacılık

Tunç Şenyol

CIO, Metro Cash & Carry Turkey

Uğur Serkan Taşkın

IT Director, Koçtaş

Gürkan Taşkıran

IT Director, Kiğılı

Ethem Topgül

IT Manager, MV Holding

Kerim Tatlıcı

IT Group Manager, Migros

Kadir Tophan

IT Director, Simit Sarayı

Ahmet Tosunoğlu

CIO, Atasay

Doç. Dr. Deniz Tunçalp

Chief Marketing Officer, İTÜ ARI Teknokent

Doc. Dr. Hande Türker

Associate Professor, Boğaziçi Üniversitesi

Mahmut Ülkü

IT Director, Mopaş

Sedat Yıldırım

Omnichannel Retail & Technology Director, Boyner Group

Salih Yılmaz

E-Commerce Director, LCWaikiki

Alper Ümit Yılmaz

IT Service & System Operations Director, n11.com

Murat Zeren

CIO, Zorlu Holding

 

 

Contacts

Sule Saltik Ates

Conference Specialist

+90 536 350 5822

Onur Hamitoglu

Senior Sales Manager, Conferences and Events

+90 533 301 8998

About IDC

53 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.