IDC Retail Executive Summit 2018

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IDC Retail Executive Summit 2018

Retail Now: Driving Success in Everywhere Commerce

Hotel InterContinental, Istanbul, October 31, 2018


Today’s consumers wallow in information. Their decision making is affected by a variety of sources. Twitter, Facebook, and blogs of all kinds are peppered with information on new products and services, while user groups and web publications give advice on what to buy and where to find the best deals. The customer experience is constantly expanding, and the goal of information technologies is to make it as comfortable as possible regardless of where we shop, be it at a convenience store, a megamall, or online.

IT investments in retail in Turkey and worldwide are often driven by the same key factors: increasing revenue, expanding productivity, retaining existing customers, and improving the effectiveness of marketing.

Competition is coming from very different angles: blurring segments, direct sales from manufacturers, growing eCommerce sales new entrants, local niche merchants, and social commerce websites.

The goal of IDC Turkey’s Digital Retail Conference is to contribute to a constructive discussion on a number of key industry-specific issues:

  • What are the best practices and what are the pitfalls to avoid in retail IT and business strategies?
  • Which strategies and tactics work best to achieve short-term results and long term excellence for the organization – both process and IT?
  • What are the key transformation and innovation programs to kick off now to differentiate over the longer term?
  • Which IT investments will deliver better ROI along customer-centric strategies?
  • How can Cloud enable a better alignment with the business capabilities needed to support an omni-channel strategy?
  • How can retailers optimize inventory usage and sell-through?
  • How could retailers leverage on technologies that enable Precision Retailing strategies?

The event is suited for:

  • Retailers (local & global players with a presence in Türkiye) – CEOs, CIOs, IT Directors, IT Architects, VPs/Heads of Merchandise Management, Marketing VPs/Directors, Sales VPs/Directors, Store/Channel VPs/Directors, e-Commerce Directors, Corporate Strategy Executives, Supply Chain Directors, Inventory/Distribution/Warehouse Directors
  • Local and International Manufacturers of Consumer Goods


The IDC Turkiye Retail Awards 2018 is currently open for submissions.

About the Retail Awards

The Retail Awards was established by IDC Turkiye to honor the achievements in industry technological innovations within Turkey.
We pride ourselves on enforcing the highest level of transparency and impartiality in the evaluation process – each submission is reviewed by the IDC analysts and an independent judges composed of industry leaders as advisory board members.
The award categories and selection criteria are aligned to reflect the industry’s present-day transformation.

Multiple submissions up to 3 projects can be made for any of the following categories:

  • Multi-Channel Solutions
  • Security & Fraud Management
  • Big Data & Analytics
  • Game Changer of The Year
  • Technology Services Delivery
  • Customer Experience
  • Enterprise Transformation
  • Best Innovation with Disruptive Technologies (IoT, AI, Robotics, Machine Learning, etc.)






In order to submit your application, please follow below steps:

  1. See the questions and terms on this page,
  2. Simply fill out the online submission form and submit the completed entry

The closing date for submissions is 5 October 2018.


Time Event Speakers

Registration, Breakfast & Networking


Welcome Address

Nevin Çizmecioğulları
Country Director, IDC Turkiye

IDC Key Note: Retail Now - Driving Success in Everywhere Commerce

Dr. Ramazan Yavuz
Research Manager, Systems and Infrastructure Solutions, IDC Türkiye

SESSION 1 - From Digital To AI Transformation


Panel Discussion: The Future of Retail: New Trends and Technologies in The Era of Digitalisation


Reinventing Retail in The Age of Advanced Analytics

Cüneyt Özdilek
Deputy General Manager, Operation, KoçSistem

Investing In Digitalisation and The Future of Retail

Cengiz Gürer
CIO, DeFacto

How To Optimize Your Business Operations

İnan Acılıoğlu
Digital Transformation and Operational Excellence Director, Yıldız Holding

Accelerate Your Digital Transformation and Grow Your Business

Şevket Süreyya Çelikkanat
Deputy General Manager, IT & Operations, Boyner Grand Retailing

Coffee Break & Networking


Digital Transformation and Ecommerce

Akif Arsoy
Vice President, Engineering and Product Development,

Security to Revenue: Prevent Account Takeover and Grow Sales

Usman Gulfaraz
Shape Security Vice President of Sales, EMEA, Securrent

Digitalisation and Artificial Intelligence

Tunç Berkman
Chief Marketing Officer, Vestel Ticaret A.Ş

Discover How To Improve Agility with Web-Scale Platform

Tarcan Serdaroğlu
Senior Director of Emerging Markets, Cohesity

How To Boost Your Business With Retail Analytics

Sabri Suyunu
Head of Retail Analytics, Koton

Optimising The Retail Cash Chain

Dr. Süha Futacı
Country Head, Glory Global Solutions

Panel Discussion: Next-Gen Retailing in the Era of Digital Customer Experience

Mehmet Demir,
Hakan Duran,
Şafak İnce,
Orkun Süer


SESSION 2 - Smart Retail


Panel Discussion: Internet of Things in Retail: From RFID to IoT & Beyond


Retail 4.0: The Evolution of Retail Through Disruptive Technologies

Bahadır Kumrallar
CIO, Atasay

Retailing in an Age of Disruption

Kerim Korucu
E-Commerce Director, Karaca

Ecommerce Transformation in Aviation

Bahadır Aktan
Manager, Passenger Solution, Pegasus Airlines

Coffee Break & Networking

SESSION 3 - Innovation


Panel Discussion: The State of Digital Innovation


Start-Up's in Retail


Women in Retail

Ayla Ari Gürtekin,
Nuran Varol Erzincan

Enabling increasing numbers of women and empowering them to reach their potential in leadership roles


Panel Discussion: Social Media and Its Impact on Retail


Digital Retail Awards


Nevin Çizmecioğulları

Country Director, IDC Turkiye

Dr. Ramazan Yavuz

Research Manager, Systems and Infrastructure Solutions, IDC Türkiye

Burak Ünaldı

Genel Sekreter, TAMPF

Avi Alkaş

Country Chairman, JLL

Alp Önder Özpamukçu

CEO, Koçtaş

Kaya Demirer

Chairman, TURYİD

Cüneyt Özdilek

Deputy General Manager, Operation, KoçSistem

Cengiz Gürer

CIO, DeFacto

İnan Acılıoğlu

Digital Transformation and Operational Excellence Director, Yıldız Holding

Şevket Süreyya Çelikkanat

Deputy General Manager, IT & Operations, Boyner Grand Retailing


Principal Partner(s)

Premier Partner(s)

Exhibit Partner(s)

Document Partner(s)

Media Partner(s)


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Banu Sogut via email, at

Advisory Board

* The list is in surname alphabetical order.

İnan Acılıoğlu

Digital Transformation and Operational Excellence Director, Yıldız Holding

Altan Açıkgöz

Head of Data, Getir

İsa Semih Akçıra


Fırat Akın

IT Manager, Tadım

Harun Aksöz

Information Technology Department Manager, Hotiç Ayakkabı

Şirin Aktaş

IT Director, Turkey & Central Asia, Unilever

Akif Arsoy

Vice President, Engineering and Product Development,

Ömür Aydın

IS Digital Manager, Pladis Global

Önder Bakal

E-Commerce Sales & Operation Manager, Yataş

Tunç Berkman

Chief Marketing Officer, Vestel Ticaret A.Ş



Banu Sogut

Conference Project Manager, IDC Turkey

+90 553 636 6554

Onur Hamitoglu

Senior Sales Manager, Conferences and Events

+90 533 301 8998

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit