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IDC Retail Executive Summit 2018

Retail Now: Driving Success in Everywhere Commerce

Hotel InterContinental, Istanbul, October 31, 2018

Overview

Today’s consumers wallow in information. Their decision making is affected by a variety of sources. Twitter, Facebook, and blogs of all kinds are peppered with information on new products and services, while user groups and web publications give advice on what to buy and where to find the best deals. The customer experience is constantly expanding, and the goal of information technologies is to make it as comfortable as possible regardless of where we shop, be it at a convenience store, a megamall, or online.

IT investments in retail in Turkey and worldwide are often driven by the same key factors: increasing revenue, expanding productivity, retaining existing customers, and improving the effectiveness of marketing.

Competition is coming from very different angles: blurring segments, direct sales from manufacturers, growing eCommerce sales new entrants, local niche merchants, and social commerce websites.

The goal of IDC Turkey’s Digital Retail Conference is to contribute to a constructive discussion on a number of key industry-specific issues:

  • What are the best practices and what are the pitfalls to avoid in retail IT and business strategies?
  • Which strategies and tactics work best to achieve short-term results and long term excellence for the organization – both process and IT?
  • What are the key transformation and innovation programs to kick off now to differentiate over the longer term?
  • Which IT investments will deliver better ROI along customer-centric strategies?
  • How can Cloud enable a better alignment with the business capabilities needed to support an omni-channel strategy?
  • How can retailers optimize inventory usage and sell-through?
  • How could retailers leverage on technologies that enable Precision Retailing strategies?

The event is suited for:

  • Retailers (local & global players with a presence in Türkiye) – CEOs, CIOs, IT Directors, IT Architects, VPs/Heads of Merchandise Management, Marketing VPs/Directors, Sales VPs/Directors, Store/Channel VPs/Directors, e-Commerce Directors, Corporate Strategy Executives, Supply Chain Directors, Inventory/Distribution/Warehouse Directors
  • Local and International Manufacturers of Consumer Goods

Awards

IDC Perakende Ödülleri Kazananları Belli Oldu!

2018 Yılının En İyi Projelerini seçen Jüri Üyelerimize teşekkür ederiz.

 


Kategoriler ve kazanan projeleri aşağıdaki görebilirsiniz:

En İyi ‘Çoklu Kanal Çözümleri’ Projesi:
R O A R – Rapid Omnichannel Agile Retail | DeFacto

 

En İyi ‘Büyük Veri ve Analitik’ Projesi:

Araç Kiramala'da Tahminlemeye Dayalı Analitik | Otokoç Otomotiv

Mira | Kiğılı

 

En İyi ‘Oyunu Değiştiren’ Projesi:
Market Aktivite Elemanı (MAE) VR Tabanlı Eğitim Simülasyonu | Yıldız Holding

 

En İyi ‘Teknoloji Hizmet Sağlayıcı’ Projesi:
Global Mobil Platformu ‘Arthur’ | Koton

 

En İyi ‘Müşteri Deneyimi’ Projesi:
Önce Müşterim Platformu | Koçtaş

 

En İyi ‘Kurumsal Dönüşüm’ Projesi:
Global Mobil Platformu ‘Arthur’ | Koton

 

En İyi ‘Dönüştürücü Teknolojilerle Inovasyon’ Projesi:
Mira | Kiğılı

Agenda

Time Event & Speakers
08:00

Registration, Breakfast & Networking

09:00

Welcome Address

Nevin Çizmecioğulları
Country Director, IDC Turkiye
09:05

IDC Key Note: Retail Now - Driving Success in Everywhere Commerce

Dr. Ramazan Yavuz
Research Manager, Systems and Infrastructure Solutions, IDC Türkiye

SESSION 1 - From Digital To AI Transformation

09:20

Panel Discussion: The Future of Retail: New Trends and Technologies in The Era of Digitalisation

Burak Ünaldı
Genel Sekreter, TAMPF
Avi Alkaş
Country Chairman, JLL
Alp Önder Özpamukçu
CEO, Koçtaş
Kaya Demirer
Chairman, TURYİD
10:00

Reinventing Retail in The Age of Advanced Analytics

Cüneyt Özdilek
Deputy General Manager, Operation, KoçSistem
10:15

Investing In Digitalisation and The Future of Retail

Cengiz Gürer
CIO, DeFacto
10:25

How To Optimize Your Business Operations

İnan Acılıoğlu
Digital Transformation and Operational Excellence Director, Yıldız Holding
10:35

Accelerate Your Digital Transformation and Grow Your Business

Şevket Süreyya Çelikkanat
Deputy General Manager, IT & Operations, Boyner Grand Retailing
10:45

Coffee Break & Networking

11:00

Digital Transformation and Ecommerce

Akif Arsoy
Vice President, Engineering and Product Development, sahibinden.com
11:10

Security to Revenue: Prevent Account Takeover and Grow Sales

Usman Gulfaraz
Shape Security Vice President of Sales, EMEA, Securrent
11:20

Digitalisation and Artificial Intelligence

Tunç Berkman
Chief Marketing Officer, Vestel Ticaret A.Ş
11:30

Discover How To Improve Agility with Web-Scale Platform

Tarcan Serdaroğlu
Senior Director of Emerging Markets, Cohesity
11:40

How To Boost Your Business With Retail Analytics

Sabri Suyunu
Head of Retail Analytics, Koton
11:50

Optimising The Retail Cash Chain

Dr. Süha Futacı
Country Head, Glory Global Solutions
12:00

Panel Discussion: Next-Gen Retailing in the Era of Digital Customer Experience

Mehmet Demir
IT Director, Flo Retailing
Hakan Duran
IT & E-commerce Director, Ayaydın Miroglio Group
Şafak İnce
Head of IT, Gürmen Group
Arto Mıgırdiçyan
Group CIO, Karaca
Orkun Süer
IT Director, Koton Retailing
12:30

Lunch

SESSION 2 - Smart Retail

13:30

Panel Discussion: Internet of Things in Retail: From RFID to IoT & Beyond

Fulya Bıçak Muştu
CIO, HD Holding (HD İskender, HD Döner, Pidem, Pideko)
Ayhan Karayel
Technology and Infrastructure Projects Manager, CarrefourSA
Tunç Şenyol
CIO, Metro Cash & Carry Turkey
Umut Yıldız
Head of International IT – Region (TR/RU/RO), Tchibo Türkiye
14:00

Retail 4.0: The Evolution of Retail Through Disruptive Technologies

Bahadır Kumrallar
CIO, Atasay
14:10

Retailing in an Age of Disruption

Kerim Korucu
E-Commerce Director, Karaca
14:20

Ecommerce Transformation in Aviation

Bahadır Aktan
Manager, Passenger Solution, Pegasus Airlines
14:30

Coffee Break & Networking

SESSION 3 - Innovation

14:45

Panel Discussion: The State of Digital Innovation

Dr. Erdal Kemikli
Head of IT & Innovation, Otokoç Otomotiv
Uğur Serkan Taşkın
IT Director, Koçtaş
Emre Ulusoy
Co-Founder, Hadi Live Quiz
Serkan Yücesan
Head of IT, bilcee & Macron
15:15

Start-Up's in Retail

15:45

Women in Retail

Ayla Ari Gürtekin
IT Group Manager, Şok Marketler
Pelin Öner
IT Direktörü, Adidas
Pınar Görgen
Director, IT and Business Development, Gratis
Nuran Varol Erzincan
Director of Process and Project Management, Koton

Enabling increasing numbers of women and empowering them to reach their potential in leadership roles

16:15

Panel Discussion: Social Media and Its Impact on Retail

Burak Ünaldı
Genel Sekreter, TAMPF
Ahmet Faik Karanis
Influencer
Burçin Akgün Ünaldı
Blog Yazarı
Nil Ertürk
Entrpreneur/Influencer
Papatya Karadede
Consumer Marketing Manager, Estee Lauder
16:55

Digital Retail Awards

Speakers

Nevin Çizmecioğulları

Country Director, IDC Turkiye

Dr. Ramazan Yavuz

Research Manager, Systems and Infrastructure Solutions, IDC Türkiye

Burak Ünaldı

Genel Sekreter, TAMPF

Avi Alkaş

Country Chairman, JLL

Alp Önder Özpamukçu

CEO, Koçtaş

Kaya Demirer

Chairman, TURYİD

Cüneyt Özdilek

Deputy General Manager, Operation, KoçSistem

Cengiz Gürer

CIO, DeFacto

İnan Acılıoğlu

Digital Transformation and Operational Excellence Director, Yıldız Holding

Şevket Süreyya Çelikkanat

Deputy General Manager, IT & Operations, Boyner Grand Retailing

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Proceedings

To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Banu Sogut via email, at bsogut@idc.com.

Advisory Board

* The list is in surname alphabetical order.

İnan Acılıoğlu

Digital Transformation and Operational Excellence Director, Yıldız Holding

Altan Açıkgöz

Head of Data, Getir

İsa Semih Akçıra

CTO, Sefamerve.com

Fırat Akın

IT Manager, Tadım

Harun Aksöz

Information Technology Department Manager, Hotiç Ayakkabı

Şirin Aktaş

IT Director, Turkey & Central Asia, Unilever

Akif Arsoy

Vice President, Engineering and Product Development, sahibinden.com

Ömür Aydın

IS Digital Manager, Pladis Global

Önder Bakal

E-Commerce Sales & Operation Manager, Yataş

Tunç Berkman

Chief Marketing Officer, Vestel Ticaret A.Ş

Location

Contact Us

Banu Sogut

Conference Project Manager, IDC Turkey

+90 553 636 6554

Onur Hamitoglu

Senior Sales Manager, Conferences and Events

+90 533 301 8998

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.