Transform Data Into Opportunity

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Transform Data Into Opportunity

Dubai, July 26, 2017


In this digital economy, two key aspects drive business transformation – IT thought leadership and digital excellence. To achieve true transformation, both Digital Leadership and IT Modernization need to work in tandem.By investing in new Cloud Native applications, cutting edge VDI solutions and efficient infrastructures built on the latest 14G and MS Servers from the Dell EMC Portfolio, organisations can take their transformation journey, powered by software defined and cloud-enabled strategies to the next level.

Join IT experts & keynote speakers from IDC, DellEMC and Microsoft as they discuss the ways of bringing the two together & how forward thinking organizations can leverage technology as a competitive differentiator, thereby achieving engagement with customers, enabling new business models and staying ahead curve.





Time Event Speakers

Registration, Tea/Coffee & Networking


Welcome Address

Fady Richmany
General Manager - UAE, DELL EMC

IT as a business transformation enabler

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

The enterprise infrastructure market in the Middle East and Africa (MEA) region is gradually maturing to move into more efficient, consolidated, manageable and cloud enabled infrastructures. Digital transformation initiatives across enterprises in the region along with the adoption of third platform technologies like Cloud, Mobility, Social Business and Big Data/Analytics, is reshaping the datacenter and creating a necessity for organizations to reassess their IT architecture. The IT industry is at the cusp of a new wave of transformation initiatives, spearheaded by the move towards software-defined everything. The rate of business change within organizations has accelerated and necessitated a more rapid transformation of IT and the ultimate use of IT as a business enabler.


IT Transformation

Bertrand Lalanne
VP, Systems Engineering (EMEA),Commercial, DELL EMC


Tea/Coffee & Networking


End User Computing

Sid Sehdev
Regional Sales Manager- Cloud client-Computing Middle East, DELL EMC

Technologies Journey

Chris Krestas
Senior Systems Engineer -Dell EMC

Open Discussion: IT Transformation


Summary & Closing

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

Lunch & Networking


Premier Partner(s)



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Ronita Bhattacharjee

Vice President, Conferences

+971 50 7872436

About IDC

53 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit