IDC IT Forum Roadshow 2018

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IDC IT Forum Roadshow 2018

Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Dubai, November 15, 2018


In today's world, digital transformation (DX) has attained a macroeconomic scale and impact, becoming the core of what industry leaders do and how they operate. The DX economy is driven by digital-native enterprises. Born in the digital era, these enterprises are disrupting the traditional models and forms of interactions between the customer and the product or service.

In order to succeed in the DX economy, established enterprises must embrace a "digital native" approach to the way they think and act, transforming their organizations through the establishment of core digital competencies in the areas of leadership, relationships, information, operation, and talent.

The digital battlefield is intensifying, and all industries are being disrupted. So join us at the IDC IT Forum 2018 as we equip you with in-depth insights into innovative digital strategies that will help your organization unlock new revenue streams, increase profitability, and revolutionize the customer experience.


Time Event Speakers

Registration, Networking & Tea/Coffee


Welcome Address

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

08:50 - 10:00 Session 1: Digital Transformation: Strategies for Automation, Innovation & Intelligence


IDC Keynote

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

It has become vital for organizations to innovate using digital innovators to drive competitive advantage and ensure business longevity. The automation and intelligence possible because of leveraging digital technologies has unleashed the next level of innovation across industries where businesses are transforming the way they engage with customers and how they innovate in product and service delivery. The IT framework within enterprises thus continues to evolve with the business demands & technology enhancements. With a lot of businesses across industries already tipped over the digital transformation scale, the need for accelerating innovation by leveraging the digital strategies becomes crucial. This session details some of the digital transformation best practices by examining some key successes and exploring avenues how digital transformation can be customized for your business.


Panel Discussion: The CXO Growth Imperative: Innovate, Integrate and Incorporate Technology

Technological change is the biggest, most disruptive force facing today's corporations. But technology isn’t changing only corporations — it's also changing the job of the CXO, bringing with it the challenge of keeping up with technological development. While there are multiple sources of potentially valuable intelligence, CXOs have to be clear about their priorities and also reconsider the composition of their teams, which must reflect the modern age and be on top of new technology and concepts that tap into the voice of customers, communities, and social media in a digital environment. The way CXOs communicate with the organization and other stakeholders is also changing. And while technology provides valuable new communication channels for any business leader, its use does not come without concerns. This session will explore how CXOs can leverage technology to assess and deliver on evolving customer expectations by implementing customer relationship management systems, interpreting complex and evolving needs of customers through data and analytics, and improving communication and engagement with the use of social media.


Tea/Coffee break and Networking in the Exhibit area

10:30 - 12:20 Session 2: Leveraging Infrastructure and Cloud for Digital Transformation
Chaired by: Swapna Subramani, Sr. Research Manager, MEA, IDC


IDC Overview

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

Commscope Presentation

Feras Hani
Enterprise Solutions Architect, CommScope

Connectivity Solution in the Digital Transformation Era

Mustafa Raza
Global Head of Digital Enterprise Solutions, GBI

Organizations need connectivity experts to help with their digital transformation journey in our world. Information is bringing change to everything around us, and connectivity is the mean through which all information is exchanged.

The complexity of what constitutes digital transformation, along with the technologies made to drive it, that is right from the cloud, big data and artificial intelligence to 5G, M2M and Information of Technology. Connectivity is in essence the world's nervous system, and it is extending across the world to the point where it will soon be abundant.

Our aim is to help customers accelerate the transformation of business models to compete in a rapidly changing digital world.



Panel Discussion: Leveraging Infrastructure and Cloud for Digital Transformation

11:20 - 12:15 Session 3: Data and Business Analytics
Chaired by: Megha Kumar, Research Director - Software, MEA, IDC


IDC Overview

Megha Kumar
Research Director, Software, Middle East & Africa

Digital transformation, connectivity and the proliferation of devices have made data abundant, ubiquitous and highly valuable. Enterprise and consumer activities create a digital trace which can potentially act as raw material for the data distilleries. This distilled data or structured data intelligence can then be used to improve operations, customer services and radically transform business processes and outcomes. Hence, at the crux of this entire transformation wave is the new resource that now needs to be refined, renewed and distributed profitably – data. Data is the new natural resource of the post oil era for the Middle East and this session explores some of the data analytics strategies


A Modern Approach to Backup and Recovery and Cloud Migration

Mohammed Al Tamimi,
Regional Director,Rubrik

One on One Discussion: Data and Business Analytics

11:50 - 12:20 Session 4: How the Continuous Adoption of IoT Accelerates Digital Transformation


IDC Overview

Megha Kumar
Research Director, Software, Middle East & Africa

This session will explore how IoT is driving Digital Innovation including adoption along with highlighting which verticals are leading the way as well as the growing numbers use cases. This session will also explore how IoT in the future will become ever more pervasive as the number of devices grow from millions to billions and change the way we live.


The Importance of Digital Transformation

Nadia Alqabanji
IT Acting Director and Service Manager - Information Technology Department, Zayed University

Summary & Close


Mega Raffle



General Information

Date & Time

Thursday, 15th November 2018



Registration Fee

  • Free of Charge : For End Users (not IT +consultant companies)


For More Information, contact:

Sughand Tolani - 04 3642189 / 056 4145987 /


Gold Partner(s)

Exhibit Partner(s)

Partnership Opportunities

Why sponsor the IT Forum 2018?

  • Brand association with Senior IT Decision Makers, CIOs and Influencers via the extensive promotional campaign pre- and post-event
  • Position your company as one of the leading technology players in the Region
  • Meet face-to-face and build connections with a targeted group of qualified end users and decision makers
  • Hold meaningful conversations with potential customers – generous time set aside for networking
  • Secure post show appointments by collecting leads & conducting surveys through the exhibition


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Ronita Bhattacharjee via email, at


Hotel:Ritz Carlton DIFC

   Date:15th November 2018


Ronita Bhattacharjee

Vice President, Conferences

+971 50 7872436

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit