IDC IT Forum Roadshow 2018

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IDC IT Forum Roadshow 2018

Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Amman, December 20, 2018


In today's world, digital transformation (DX) has attained a macroeconomic scale and impact, becoming the core of what industry leaders do and how they operate. The DX economy is driven by digital-native enterprises. Born in the digital era, these enterprises are disrupting the traditional models and forms of interactions between the customer and the product or service.

In order to succeed in the DX economy, established enterprises must embrace a "digital native" approach to the way they think and act, transforming their organizations through the establishment of core digital competencies in the areas of leadership, relationships, information, operation, and talent.

The digital battlefield is intensifying, and all industries are being disrupted. So join us at the IDC IT Forum 2018 as we equip you with in-depth insights into innovative digital strategies that will help your organization unlock new revenue streams, increase profitability, and revolutionize the customer experience.


Time Event Speakers

Registration, Networking & Tea/Coffee


Welcome Address

Eman Rouby
Senior Research Analyst, SIS

Big Data Analytics

Omar Tahboub
General Manager,

IDC Keynote: Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Eman Rouby
Senior Research Analyst, SIS

It is becoming increasingly vital for organizations to use digital innovators to drive competitive advantage and ensure business longevity. Indeed, the automation and intelligence capabilities enabled by digital technologies have unleashed a new level of innovation across industries as businesses transform the way they engage with customers and deliver products and services. As such, the enterprise IT framework continues to evolve in line with changing business demands and technology enhancements. With organizations increasingly looking to accelerate innovation by leveraging digital strategies, this event will outline a series of cutting-edge digital transformation best practices and explore avenues for customizing the digital transformation process to suit individual business needs.


Panel Discussion: The CXO Growth Imperative: Innovate, Integrate and Incorporate Technology

Omar Tahboub
General Manager,

Technological change is the biggest, most disruptive force facing today's corporations. But technology isn’t changing only corporations — it's also changing the job of the CXO, bringing with it the challenge of keeping up with technological development. While there are multiple sources of potentially valuable intelligence, CXOs have to be clear about their priorities and also reconsider the composition of their teams, which must reflect the modern age and be on top of new technology and concepts that tap into the voice of customers, communities, and social media in a digital environment. The way CXOs communicate with the organization and other stakeholders is also changing. And while technology provides valuable new communication channels for any business leader, its use does not come without concerns. This session will explore how CXOs can leverage technology to assess and deliver on evolving customer expectations by implementing customer relationship management systems, interpreting complex and evolving needs of customers through data and analytics, and improving communication and engagement with the use of social media.

10:00-11:00 Session 1: How the Continuous Adoption of IoT Accelerates Digital Transformation

This session will explore how IoT is driving Digital Innovation including adoption along with highlighting which verticals are leading the way as well as the growing numbers use cases. This session will also explore how IoT in the future will become ever more pervasive as the number of devices grow from millions to billions and change the way we live.


Tea/Coffee break and Networking in Exhibit Area

11:20-12:20 Session 2: Keeping the infrastructure aligned with digital transformation

Transforming the IT infrastructure in parallel to the digital transformation is critical to avoid IT bottlenecks while the organization is undergoing critical transformation. With datacenters serving as the backbone of enterprise IT, foraying into the next generation of digital products, solutions, and services is not possible without a robust, agile, scalable and transformative IT architecture. This session examines ways to parallelly transform the datacenter along with digital transformation while managing costs and ensuring agility.


Tea/Coffee break and Networking in the Exhibit area

12:40-13:40 Session 3: Rising Security Threats in The Digital Transformation Journey

As businesses embrace digital technologies like mobility, big data analytics, cloud, social, IoT and artificial intelligence, they expose themselves to a whole new set of vulnerabilities and security risks. For many businesses undergoing digital transformation, managing security, compliance and ensuring data protection remain their top challenge. This session will explore the different types of security threats that organizations should address in their digital transformation journey.

13:40-14:00 Session 4: Building Smart Cities – Bringing Technologies Together for Urban Digital Transformation

Rapid urbanization, population growth, and aging infrastructures are leading to severely constrained urban ecosystems in the Middle East. Whether it is a greenfield city or a brownfield one, city administrators need to build agile infrastructures that integrates sensors and other devices with intelligent applications to solve real-world problems. This presentation talks about how various technologies such as connectivity, Internet of Things, big data analytics, artificial intelligence work together to make a city smart.


IDC Summary and Close

Eman Rouby
Senior Research Analyst, SIS

Mega Raffle!!


Lunch & Networking in the Exhibit Area

General Information


Thursday, 20th December 2018




End User can register free for this event.

Registration deadline for end-users: 18th November 2018


Exhibit Partner(s)

Partnership Opportunities

Why Partner with IDC for the 2018 Forum

In the world of digital transformation, there are resisters, explorers, players, transformers, and disruptors.


  • If you have not already developed a digitally enhanced, customer-focused strategy, now is the time to begin.
  • If you are taking a case-by-case approach to building your digital initiatives, now is the time to advance.
  • If you are struggling to scale your digital initiative across your organization, now is the time to move forward.


Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

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