IDC IT Forum Roadshow 2018

This site uses cookies, including third-party cookies that help us provide and improve our services. If you want to find out more, click “Read more” to read our Privacy Policy.


IDC IT Forum Roadshow 2018

Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Abu Dhabi, November 8, 2018


In today's world, digital transformation (DX) has attained a macroeconomic scale and impact, becoming the core of what industry leaders do and how they operate. The DX economy is driven by digital-native enterprises. Born in the digital era, these enterprises are disrupting the traditional models and forms of interactions between the customer and the product or service.

In order to succeed in the DX economy, established enterprises must embrace a "digital native" approach to the way they think and act, transforming their organizations through the establishment of core digital competencies in the areas of leadership, relationships, information, operation, and talent.

The digital battlefield is intensifying, and all industries are being disrupted. So join us at the IDC IT Forum 2018 as we equip you with in-depth insights into innovative digital strategies that will help your organization unlock new revenue streams, increase profitability, and revolutionize the customer experience.


Time Event Speakers

Registration, Networking & Tea/Coffee


Early Bird Raffle Draw


Welcome Address

Nabila Popal
Senior Research Manager, Mobile Handsets & PC Monitors programs

9:10-10:05 Session 1: Digital Transformation: Strategies for Automation, Innovation, and Intelligence
Chaired by: Nabila Popal, Senior Research Manager, IDC META


IDC Keynote

Nabila Popal
Senior Research Manager, Mobile Handsets & PC Monitors programs

It has become vital for organizations to innovate using digital innovators to drive competitive advantage and ensure business longevity. The automation and intelligence possible because of leveraging digital technologies has unleashed the next level of innovation across industries where businesses are transforming the way they engage with customers and how they innovate in product and service delivery. The IT framework within enterprises thus continues to evolve with the business demands & technology enhancements. With a lot of businesses across industries already tipped over the digital transformation scale, the need for accelerating innovation by leveraging the digital strategies becomes crucial. This session details some of the digital transformation best practices by examining some key successes and exploring avenues how digital transformation can be customized for your business


Presentation by Ministry of Education

Amr Jaber
Advisor - Information Technology, Ministry of Education

Panel Discussion: Digital Transformation Journey

10:30-12:00 Session 2: The Data Centricity of Digital Transformation
Chaired by: Swapna Subramani, Senior Research Manager, IDC META


IDC Keynote

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

The data growth in recent times has been exponential and explosive. This is directly related to the rising complexity of IT and associated devices. Digital transformation, Cloud, Mobility and VDI has only increased the rate of data explosion. With the explosive data growth within various verticals, organizations are now trying to leverage data resources for business and strategic decision making. Backup, recovery, data management and analytics have become pivotal as data emerges as the new fuel like resource that needs to be refined and sourced to create further value. This session will highlight the data centricity within the digital transformation journey.


A Modern Approach to Backup and Recovery and Cloud Migration

Mohammed Al Tamimi,
Regional Director,Rubrik

Rubrik simplifies backup and recovery for virtualized and physical environments. Eliminate backup software by integrating data orchestration, catalog management, and deduplicated storage into a single, scale-out fabric. In this session, learn how Rubrik can help managing the challenges of the cloud migration.


Change Velocity and a Vaccine for Uncertainty

Brett Samuel
Head of Technology, Middle East, Veritas

Panel Discussion: Keeping the infrastructure aligned with digital transformation


Raffle Draw


Tea/Coffee break and Networking in Exhibit Area

12:00-12:40 Session 3: Rising Security Threats in The Digital Transformation Journey
Chaired by: Nabila Popal, Senior Research Manager, IDC META

Transforming the IT infrastructure in parallel to the digital transformation is critical to avoid IT bottlenecks while the organization is undergoing critical transformation. With datacenters serving as the backbone of enterprise IT, foraying into the next generation of digital products, solutions, and services is not possible without a robust, agile, scalable and transformative IT architecture. This session examines ways to parallelly transform the datacenter along with digital transformation while managing costs and ensuring agility.


IDC Keynote

Nabila Popal
Senior Research Manager, Mobile Handsets & PC Monitors programs

As businesses embrace digital technologies like mobility, big data analytics, cloud, social, IoT and artificial intelligence, they expose themselves to a whole new set of vulnerabilities and security risks. For many businesses undergoing digital transformation, managing security, compliance and ensuring data protection remain their top challenge. This session will explore the different types of security threats that organizations should address in their digital transformation journey.


Panel Discussion: Rising Security Threats in The Digital Transformation Journey


IDC Summary and Close

Swapna Subramani
Research Manager, Systems & Infrastructure Solutions, IDC Middle East & Africa

Mega Raffle


Lunch & Networking in the Exhibit Area

General Information

Date & Time

Rosewood Hotel, Thursday, 8th November 2018



Registration Fee

  • Free of Charge : For End Users (not IT +consultant companies)


For More Information, contact:

Sughand Tolani - 04 3642189 / 056 4145987 /


Gold Partner(s)

Exhibit Partner(s)

Breakfast Partner(s)

Partnership Opportunities

Why sponsor the IT Forum 2018?

  • Brand association with Senior IT Decision Makers, CIOs and Influencers via the extensive promotional campaign pre- and post-event
  • Position your company as one of the leading technology players in the Region
  • Meet face-to-face and build connections with a targeted group of qualified end users and decision makers
  • Hold meaningful conversations with potential customers – generous time set aside for networking
  • Secure post show appointments by collecting leads & conducting surveys through the exhibition


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Ronita Bhattacharjee via email, at

Photo Gallery



Hotel:Rosewood Hotel

   Date:8th November 2018


Ronita Bhattacharjee

Vice President, Conferences

+971 50 7872436

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit