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Banking & Finance Congress 2019

The Future of Customer Experience in the Finance Sector – Transforming the Industry with Digital CX

Riyadh, January 17, 2019


The banking and finance sector is being redefined by the rise of artificial intelligence, automation, blockchain, and fintechs. Financial institutions used to think that "service" is what differentiated one financial brand from another, but today the digital experience is paramount when it comes to separating the industry's winners and losers.

Consequently, customer-focused financial institutions have to find the best methods of using digital technologies to differentiate themselves from their competitors. They must ensure that the digital elements of the customer experience reinforce the physical experience in a satisfying manner while making appropriate use of artificial intelligence and legacy systems. And they must manage the intersection of emotion and technology in the retail banking space, all while trying to seamlessly integrate legacy systems and meet complex compliance requirements.

IDC's Banking & Finance Congress 2018 will explore these issues and more, bringing the industry together with hand-picked IT providers to analyze solutions and present a digital vision for the future. The agenda will combine informative debates, robust case studies, and essential insights from influential industry thought leaders, all with the aim of helping BFSI organizations stay ahead of the customer experience curve.


Time Event & Speakers

Registration, Networking & Welcome Coffee & Tea

Early Bird Raffle Draw


IDC Welcome Address

Uzair Mujtaba
Program Manager — IDC Saudi Arabia

IDC Keynote: Navigating Transformation in Banking: Technology Disruptions Shaping the Industry

Uzair Mujtaba
Program Manager — IDC Saudi Arabia
Banks are increasingly striving to balance rationalization and efficiency gains with innovation in customer experience. As new paradigms such as digital banks and open banking push the limits of the banking ecosystem to absorb more innovation and collaboration, and customer experience (CX) takes center stage, intelligent automation of customer-facing operations and back-office processes is driving operational efficiencies and cost savings. In this session, IDC will discuss the latest trends shaping the digital transformation of the region's banking industry and showcase global best practices.

Zero Trust

Tarek Abbas
Senior System Engineer Director for Emerging Markets, Palo Alto Networks

Conventional security models operate on the outdated assumption that everything on the inside of an organization’s network can be trusted, but given increased attack sophistication and insider threats, new security measures need to be taken to stop them from spreading once inside. Because traditional security models design to protect the perimeter, threats that get inside the network are left invisible, uninspected and free to morph and move wherever they choose to successfully extract sensitive, valuable business data. Zero Trust, rooted in the principle of “never trust, always verify,” is designed to address lateral threat movement within the network by leveraging micro-segmentation and granular perimeters enforcement, based on user, data and location. It is a change in the way we think that will ensure all data and resources are accessed securely based on user and location, adopt a least-privileged access strategy and strictly enforce access control, and add more authentication methods to counter credential based attacks.


Building a Foundation of Digital Bank

Rasheed Al Omari
Principal Business Solutions Strategist -SEMEA, VMware

In mature industries such as banking & financial services, achieving aggressive revenue and growth targets is dependent upon: innovation, deepening of customer relationships, and bundling of products and services. Because banking & financial services organizations are already the biggest industry spender on IT—becoming a digital bank does not necessarily require more, but rather the optimization of skill sets, process, and technology investments. This session will cover the most important & comprehensive undertaking of transitioning to the foundational elements required to become a digital bank.


Tea/Coffee & Networking Break


Raffle Draw


Elevate IT Ops with Artificial Intelligence

Hani Awajah
Business Unit Manager, MIS

The traditional approach to the discipline of IT operations and performance monitoring must evolve in support of digital business by implementing artificial intelligence for IT operations or AIOps. Leveraging the power of AIOps, IT operations elevates to a strategic digital business driver through the fast, cost-effective management of multi-cloud and on-premises infrastructure and digital experiences.

RPA in the Finance World

Shady Eneim
Commercial Director EMEA, Advansys


Transforming Financial Services: Modernizing Your Datacenter

Mohammad Abulhouf
Country Manager, Nutanix

Financial services companies are facing a rapidly changing market with unprecedented competition propelling companies towards digital transformation. These pressures are forcing IT leaders to shift budget and resources towards driving growth, while still managing their overly complex legacy infrastructures. This presentation will show how financial services organizations can ensure application and data availability and security to comply with regulatory requirements and meet customer demands


Raffle Draw


Prayer Break & Networking


The Compliance Challenge

Charbel Diab
Regional Sales Director, Middle East and Africa, Onespan

Regulations are constantly changing to help banks stay ahead of hackers. To comply, banks must be agile and ever vigilant – continuously refining their compliance strategies and implementing new technologies in complex IT environments. In this session, Charbel along with a CISO of a leading Saudi Arabia Bank simplifies regulatory compliance and best practices to secure your customer data and mitigate fraud, in full compliance with strict laws and regulations.


ICT Technologies Fueling Banking Digital Transformation

Feras Alsarraj
Head of IT & DC Business Development Enterprise Group, Huawei Saudi Arabia


The global financial services industry is facing a new round of technical revolution and industry reform. Innovative ICT technologies, such as Big Data, cloud computing, Artificial Intelligence (AI), blockchain, and the IoT, continue to impact the traditional business models and pressure both the architecture and the infrastructure.

Financial institutions need to continuously improve their smart finance strategies, implement key digital initiatives, and achieve comprehensive digital transformation to provide the ultimate customer experiences.

By leveraging innovative financial ICT technologies, Huawei collaborates with industry partners to help financial institutions develop smart finance and accelerate comprehensive digital transformation. As Data is the central element for the transformation Huawei is putting special emphasis on latest storage innovation for All Flash storage system.



Raffle Draw


Mega Raffle


Lunch & Networking


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Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit