Your Journey to the Digital Transformation

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Your Journey to the Digital Transformation

Innovative Solutions for Security, Integration and Customer Experience

Cairo, April 17, 2018


Regulatory compliance, security, latency concerns, corporate perimeters… the list goes on. The case for public cloud may be strong, but for some organizations it’s simply not viable. 

Faced with these barriers, a growing number of businesses are deploying complete public cloud experiences that are delivered onsite and locked up tight behind their existing firewalls. These solutions also allow them to benefit from a broad portfolio of services that support the next generation of technologies, such as artificial intelligence (AI), machine learning, chatbots, blockchain, and more.

Join IDC and Oracle Cloud experts for this Executive Workshop as they show you how these solutions can smooth your journey to the cloud and augment your quest to enable greater business innovation.

By attending, you will:

  • Realize how onsite public cloud functionality can help your organization deploy fully managed public cloud features such as IaaS and PaaS.
  • Discover how chatbots can leverage new messaging platforms to engage your customers and employees with new and existing services like never before.
  • Learn about the capabilities and benefits of next-generation innovations (chatbots, social, big data, blockchain, machine learning, and AI) and how to transform and evolve your organization.

Key Discussion Points:


  • Mobile is changing how we live and how we go about our day-to-day lives. We use our mobile devices now for social media, banking, shopping, playing, and much more! Chatbots are growing in popularity and making it even easier for us to use our mobile devices to do things such as engage with companies or even do our banking. For businesses, they also really help to drive better engagement with customers and employees and reduce the strain on service hotlines. Join us and discover strategies for improving user experience innovation with chatbots.


  • The ability to build "one version of the truth" is important for compliance record keeping, operations management, and customer support. Discover how you can leverage blockchain technology to build and maintain a secure and immutable ledger of information on top of open source technologies (e.g., in financial services, customer information and transaction data can be combined to improve the post-trade settlement process and data aggregation for regulatory compliance programs).

AI & Machine Learning

  • AI and machine learning are changing the way that organizations around the world run their businesses. More subtle applications of these technologies will help them to lower costs, boost productivity, and gauge customer sentiment. Discover how machine learning is being incorporated into areas such as security, human resources, data analytics, and everything you need to transform data into action. 


Time Event Speakers

Registration & Welcome Tea / Coffee


IDC Welcome Address

Nagia El-Emary
Country Manager, IDC Egypt & Senior Consultant MEA region

Oracle Welcome Speech

Bassel Mubarak
Technology & Country Leader-Egypt, Oracle

IDC Keynote: Navigating the Digital Innovation Journey

Nagia El-Emary
Country Manager, IDC Egypt & Senior Consultant MEA region
As digital transformation accelerates, organizations are increasingly looking to leverage disruptive digital technologies to drive digital innovation. Technologies such as AI/cognitive, the Internet of Things (IoT), Blockchain, advanced analytics and others promise to not only enable greater automation of business processes and also bring in intelligence and insights into decision making and actions, and enable the development of innovative digital services and relationships. The addition and integration of AI in the form of customer-facing chatbots or machine learning for security and analytics, Blockchain for secure and efficient transactions, or IoT for asset management and surveillance, in a cost effective and agile manner is difficult without leveraging cloud. Leveraging public cloud services as part of an overall hybrid cloud strategy is increasingly the approach adopted by leading organizations. This session will discuss the state of digital transformation in the Middle East, the key trends related to disruptive tech such as AI, IoT and Blockchain, the business case for public cloud, the DX maturity of organizations, and offer advice on how progressive CIOs can accelerate on their digital innovation journey.



Oracle Keynote: Cloud Strategy & Roadmap

Mohamed Nabil
Cloud Platform Sales Consultant, Oracle

Cloud at Customer: Have It Your Way

Ahmed Saied
Cloud Platform Sales Consultant, Oracle

Chatbots: AI Powered Conversational Apps

Ahmed Abdel Ghany
Cloud Technology Customer Advisor, Oracle

Tea / Coffee Break & Networking


Blockchain: The Technology Changing The Way We Do Business

Ahmed Abdel Hamid
Principal Sales Consultant, Oracle

The Next Big Things: AI, Machine Learning & Big Data

Ahmed Hamed
Cloud Domain Sales Consultant- Business Analytics, Oracle

Block Chain – Business Use Cases

Amr Mahmoud
Engagement Manager, Egabi

Panel Discussion


Summary & Close


Lunch & Networking

General Information

Date and Time

Tuesday, April 17, 2018




For More Information, contact:

Nadine Mounir - +2 012 74 90 66 26   /


Premier Partner(s)



To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Shabana Mahadiwala via email, at

Photo Gallery


Like the city itself, The Ritz-Carlton, Cairo carries a rich legacy of tradition and luxury. Overlooking the Nile River, the hotel continues along the path of decadence with 5-star amenities including an Olympic-sized pool, a rooftop lounge, spacious accommodations with river and museum views, a relaxing spa and a tempting patisserie. Guests are simultaneously immersed in the culture of Cairo and the lavishness of the hotel.


Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit