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IDC IT Forum Roadshow 2018

Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Cairo, October 4, 2018


In today's world, digital transformation (DX) has attained a macroeconomic scale and impact, becoming the core of what industry leaders do and how they operate. The DX economy is driven by digital-native enterprises. Born in the digital era, these enterprises are disrupting the traditional models and forms of interactions between the customer and the product or service.

In order to succeed in the DX economy, established enterprises must embrace a "digital native" approach to the way they think and act, transforming their organizations through the establishment of core digital competencies in the areas of leadership, relationships, information, operation, and talent.

The digital battlefield is intensifying, and all industries are being disrupted. So join us at the IDC IT Forum 2018 as we equip you with in-depth insights into innovative digital strategies that will help your organization unlock new revenue streams, increase profitability, and revolutionize the customer experience.


Time Event & Speakers

Registration & Welcome Tea / Coffee


Welcome Address

Nagia El-Emary
Country Manager, IDC Egypt & Senior Consultant MEA region

Keynote by ITIDA

Maha Rashad
Acting CEO, Egyptian IT Industry Development Agency (ITIDA)

Digital Transformation: Strategies for Automation, Innovation, and Intelligence

Nagia El-Emary
Country Manager, IDC Egypt & Senior Consultant MEA region

It has become vital for organizations to innovate using digital innovators to drive competitive advantage and ensure business longevity. The automation and intelligence possible because of leveraging digital technologies has unleashed the next level of innovation across industries where businesses are transforming the way they engage with customers and how they innovate in product and service delivery. The IT framework within enterprises thus continues to evolve with the business demands & technology enhancements. With a lot of businesses across industries already tipped over the digital transformation scale, the need for accelerating innovation by leveraging the digital strategies becomes crucial. This session details some of the digital transformation best practices by examining some key successes and exploring avenues how digital transformation can be customized for your business.

09:50-10:50 Session 1: Bringing Cloud Agility On-Premises


Bringing Cloud Agility On-Premises With Ease

Shadi Naggar
Solutions Sales Professional, Microsoft Egypt

Link Datacenter

Nabil Saied
Service Delivery Manager, Link Datacenter

Tea & Coffee Break and Networking in Exhibit Area


Panel Discussion: The CXO Growth Imperative: Innovate, Integrate and Incorporate Technology
Chaired by: Nagia El Emary, Country Manager, IDC Egypt

Sherif F Abouelezz
CTO, Latif Group
Cenk Ersoy
Technology Solutions Professional, Microsoft Middle East & Africa
Gamal Selim
CEO, Link Datacenter

Technological change is the biggest, most disruptive force facing today's corporations. But technology isn’t changing only corporations — it's also changing the job of the CXO, bringing with it the challenge of keeping up with technological development. While there are multiple sources of potentially valuable intelligence, CXOs have to be clear about their priorities and also reconsider the composition of their teams, which must reflect the modern age and be on top of new technology and concepts that tap into the voice of customers, communities, and social media in a digital environment. The way CXOs communicate with the organization and other stakeholders is also changing. And while technology provides valuable new communication channels for any business leader, its use does not come without concerns. This session will explore how CXOs can leverage technology to assess and deliver on evolving customer expectations by implementing customer relationship management systems, interpreting complex and evolving needs of customers through data and analytics, and improving communication and engagement with the use of social media.

12:10-13:05 Session 2: Rising Security Threats in The Digital Transformation Journey

As businesses embrace digital technologies like mobility, big data analytics, cloud, social, IoT and artificial intelligence, they expose themselves to a whole new set of vulnerabilities and security risks. For many businesses undergoing digital transformation, managing security, compliance and ensuring data protection remain their top challenge. This session will explore the different types of security threats that organizations should address in their digital transformation journey.


IDC Keynote

Eman Rouby
Senior Research Analyst, SIS

Mitigating IT Security Threats

Hatim Moustafa

Internal and External threats to your business and how to mitigate them at the right time through solutions which can automate security related tasks?



Digital Transformation Impact on Security

Mostafa Mabrouk Mostafa
Information Security Manager, Magrabi Hospitals

Panel Discussion: Rising Security Threats in The Digital Transformation Journey

Wael Kenawey
IT Network and Communications Manager, Coca Cola Egypt
Mostafa Mabrouk Mostafa
Information Security Manager, Magrabi Hospitals
Ahmed Ezz
IT Director, Sandah Microfinance
Hatim Moustafa

13:05-13:40 Session 3: Keeping the infrastructure aligned with digital transformation

Transforming the IT infrastructure in parallel to the digital transformation is critical to avoid IT bottlenecks while the organization is undergoing critical transformation. With datacenters serving as the backbone of enterprise IT, foraying into the next generation of digital products, solutions, and services is not possible without a robust, agile, scalable and transformative IT architecture. This session examines ways to parallelly transform the datacenter along with digital transformation while managing costs and ensuring agility.


IDC Keynote

Eman Elshewy
Senior Research Analyst, Insights

Panel Discussion: How the Continuous Adoption of IoT Accelerates Digital Transformation

Wael Abdel Magied
IT Infrastructure Manager, Panda Retail Company

IDC Summary and Close

Nagia El-Emary
Country Manager, IDC Egypt & Senior Consultant MEA region

Lunch and Networking in Exhibit Area


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General Information


October 4th, 2018


Four Seasons, Nile Plaza


End User can register free for this event.


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Shabana Mahadiwala via email, at

Partnership Opportunities

Why Partner with IDC for the 2018 Forum

In the world of digital transformation, there are resisters, explorers, players, transformers, and disruptors.


  • If you have not already developed a digitally enhanced, customer-focused strategy, now is the time to begin.
  • If you are taking a case-by-case approach to building your digital initiatives, now is the time to advance.
  • If you are struggling to scale your digital initiative across your organization, now is the time to move forward.


Hotel:Four Seasons Nile Plaza

Ballroom:Nile Ballroom

Contact Us

Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit