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Navigating the Digital Transformation Journey

Dubai, October 17, 2018


Progressive organizations across the Middle East are leveraging digital technologies in a bid to transform their operations, create new revenue streams, and revolutionize their customer, citizen, and employee experiences. Indeed, a recent IDC survey of Middle East CIOs shows that nearly 60% of organizations in the region are currently undergoing digital transformation. The government and public sector are at the forefront of this movement, with digital transformation now a key focus of various national strategies like the Saudi NTP 2020.

Most local and federal government authorities in the region are pursuing aggressive roadmaps for the rollout of digital services, with a particular focus on the areas of education, healthcare, transportation, and utilities. In line with this, Smart City initiatives are moving from strategy to implementation as they become increasingly mainstream and provide a framework for bringing together various public services and stakeholders.

Progressive private-sector organizations in industries such as financial services, retail, and manufacturing are also getting on board, with disruptive technologies such as cloud, analytics, AI, IoT, and robotics fueling a new era of innovation. However, effective digital transformation is difficult to achieve, requiring strong leadership and seamless collaboration between IT and business teams.

Making the transition from being a mere digital player to a true digital disruptor is not a straightforward process, and many organizations are struggling to break through the digital deadlock. So join us for this C-level roundtable as we discuss the challenges of navigating the digital journey and present a variety of perspectives and proven best practices from experienced executives and industry analysts.


Time Event & Speakers

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Welcome Address

Baher Ezzat-Wadie
Regional General Manager, Alcatel Lucent Enterprise

Bridging the Gap for Digital Transformation

Bernard Etchenagucia
Executive Sales Vice-President, EUSO Region, Alcatel Lucent Enterprise
Megha Kumar
Research Director, Software, Middle East & Africa

Panel Discussion: Breaking the Digital Deadlock

Srinivas Rao
Digital Transformation & IT Leader - Al Shirawi Group
Anshul Srivastav
Chief Information Officer-Union Insurance Company P.S.C
Martina Bjorkenor
Managing Director, The Hospitality Network
Baher Ezzat-Wadie
Regional General Manager, Alcatel Lucent Enterprise

Networking Break


Summary & Close


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Venue, Date & Time

Queen Elizabeth 2 on Wednesday, 17th October 2018



Registration Fee

  • Free of Charge : For End Users (not IT +consultant companies)


For More Information, contact:

Sughand Tolani - 04 3642189 / 056 4145987 /

Contact Us

Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit