This site uses cookies, including third-party cookies that help us provide and improve our services. If you want to find out more, click “Read more” to read our Privacy Policy.


Decoding Digital Transformation for Business: Shifting Platforms

Beirut, January 24, 2019


In recent years, Digital Transformation is becoming a necessity for organizations to adopt nevertheless the underlying journey of business transformation can be challenging. Organizations regionally struggle to find their way through all what the 3rd platform technologies have to offer to alter business models, impact the user experience, and change the way businesses operate.

Governments and private sector organizations alike are focused on setting the roadmap for realizing short and long-term benefits of transformation using disruptive technologies such as Cloud, Mobility, and Artificial Intelligence to drive efficiency and innovation in digital services. To insure reaping the full benefits of transformation, it is imperative to plan how IT infrastructure and most importantly business applications can be powered by new innovative platforms based on the latest industry specific trends.

Join us for an insightful discussion of the different approaches to transforming IT infrastructure and critical business applications and gearing them towards more efficient operation and better user experience.



Time Event & Speakers

Registration, Tea / Coffee & Networking


IDC Welcome Address

Eman Rouby
Senior Research Analyst, SIS

Welcome Speech by Oracle & GTS


Decoding Digital Transformation for Business: Shifting Platforms

Eman Rouby
Senior Research Analyst, SIS

Running Business Workloads in Cloud

Daniel Baaklini
Principal Solution Engineer – Cloud Platform, Oracle

Making Your User Experiences More Natural

Ralph Nasrallah
Senior Solution Engineer, Digital / AppDev, Oracle

Tea / Coffee Break & Networking


How Can Business Really Use Blockchain?

Daniel Baaklini
Principal Solution Engineer – Cloud Platform, Oracle

Running Business Applications in the Cloud (IaaS / PaaS), Mobile Cloud Services, and Chatbots

Rawad Farhat
Senior Technical Consultant, GTS

Panel Discussion


Summary & Close


Lunch & Networking

General Information

Date and Time

Thursday, January 24, 2019




For More Information, contact:

Shabana Mahadiwala +97156 4145986 /


Premier Partner


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Shabana Mahadiwala via email, at

Photo Gallery


At a time when Lebanon was known as “Switzerland of the Middle East”, Najib Salha, prominent Lebanese businessman, decided to build a magnificent hotel in Beirut. In December 1961, under the umbrella of la “La Société des Grands Hotels du Liban”, Phoenicia Hotel opened its doors for the first time to kings, queens, world leaders, celebrities, businessmen and the jet set alike. La crème de la crème from the four corners of the globe made Phoenicia Hotel their home away from home. A new key player within the luxury hotel segment was born.

Contact Us

Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit