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CO. LAB Digital workspace

Transform your workspace. Empower your workforce

Riyadh, May 13, 2019
Register Now


As digital becomes the norm, leaders and industry execs need to re-think legacy IT practices to create a more agile and empowered workforce. In today’s digital age, humans are used to ubiquitous access to connectivity, services and information. Often, their personal technology outstrips that of the organisations for whom they work. Organisations must address this gap in expectation and place humans at the centre of digital strategy, thereby addressing workplace and workforce effectiveness as a priority. 

Join Dell Technologies, VMware and industry peers from across the IT, digital and human services sectors for an evening of discussions on the topic of workplace transformation. We will discuss topics such as “Shadow IT”, a growing momentum as companies try to keep up with users. We’ll also explore issues on how IT leaders can create more flexible and secure user workspaces, as well as how to deliver relevant information to any device, anywhere, anytime.

Already, businesses can see a direct correlation between empowering a productive workforce and the success of business transformation. It’s time for organisations to deliver on the true expectation of the digital workplace.

The way people work has changed. How did you meet that need?


Time Event & Speakers

Registration, Tea/Coffee & Networking


Welcome Address


IDC Keynote

Ranjit Rajan
Associate Vice President – Research, IDC Middle East, Turkey & Africa (META)

Presentation by Dell Technologies

Paul Poliwoda
Dell EMC Regional Workforce Transformation Solutions Lead, Dell Technologies

Presentation by Dell Technologies & VMware


Open Discussion


Closing & Thank you! Keynote Speakers


Suhoor& Networking

General Information

Four Seasons Hotel, Riyadh

Monday, May,13th, 2019

10:00 PM



Registration Fee
Free of Charge : For End Users (not IT +consultant companies)

For More Information, contact: Dalia Jarrah - +966 50 019 8046 /


Premier Partner

Become a Partner


Four Seasons Hotel Riyadh

At Kingdom Center


Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit