VMware Exchange Roundtable

Application Development Transformation: Anywhere, Everywhere

Cairo, December 10, 2019


Today, with the rapid proliferation of digital transformation (DX), organizations across the region and around the world are turning to end-to-end software development solutions to enable the deployment of applications. This approach has many advantages, including faster response times, reduced costs, intrinsic security, quicker disaster recovery, improved reliability, availability, and agility, and an unmatched ability to deploy at speed and scale on any infrastructure type, whether in the cloud or on-premise.

According to IDC’s latest research – and spurred by pioneering back-to-back innovations from VMware,  such as its latest platform, Tanzu – the surge in cloud adoption over the next four to five years will result in as many applications and services being deployed as those deployed in the last four decades combined. This is made possible by innovative solutions such as Kubernetes, an open-source container-orchestration system for automating application deployment, scaling, and management.

Join us as senior IDC analysts, VMware executives, and DX thought leaders explore some of the major breakthroughs in emerging technologies aimed at delivering a modern, self-service app development environment with an automated, highly available infrastructure that works for your organization.


Time Event & Speakers

Registration, Tea / Coffee & Networking


Welcome Address

Ahmed El Saadi
Country Manager. Egypt, North West Center Africa & Levant - VMware

Application Chromatography – How Apps will Never be the Same Again

Joe Baguley
Vice President and Chief Technology Officer, EMEA, VMware

With the coming of both the cloud and the edge, application architectures and possibilities are dramatically changing for the better. This presentation will look at why we need to think differently about building, running, and securing apps while embracing the opportunity to create better citizen experiences.


The Future of Application Development and Deployment with PaaS

Nagia El-Emary
Country Manager, Egypt, IDC
Digital transformation journeys are changing the face of application development and deployment. The use of PaaS has rapidly evolved, and the advancements in emerging technologies are driving that evolution at a more rapid pace than ever before. This session will explore the intricacies of this rapidly changing landscape while detailing the latest DevOps approaches and practices in use today.

Open Discussion : Customizable Vertical Applications Development and the Advancement of DX Strategies

Today, more and more organizations are transforming the way applications are developed through the use of emerging technologies and large data sets to tailor applications that are both relevant to customers’ needs and capable of improving internal workflow efficiencies. This approach calls for the use of end-to-end application development platforms that integrate all the various aspects of the process. This discussion will explore the advantages of this approach for the SW development ecosystem at large and examine the various solutions that VMware provides to developers and organizations to help them develop more relevant applications.

Lunch & Networking


Sponsored by

General Information


 Four Seasons Nile Plaza, Cairo


Tuesday, December 10



9:00 am




For more information, please contact: Nourhan Hafez, Mobile: +2 01020783111, Email: nhafez@idc.com

Rania Mustafa, Mobile: +971 52 9125993, Email: rmustafa@idc.com



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Four Seasons Nile Plaza, Cairo

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Shabana Mahadiwala

Conference Director

+971 56 414 5986

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.