Future of Connectedness: Collaborating in the New Reality

IDC Regional Webinar: Middle East

May 20, 2020


True digital transformation depends on cross-functional collaboration to promote more agile and productive approaches to working. As new types of workers and job roles become increasingly diverse, organizations must enhance their provision of secure access to the very best collaboration and productivity tools if they are to stay competitive.

IDC predicts that, by 2021, the contribution of "digital coworkers" will increase by 35% as more tasks are automated and augmented by technology. By 2024, enterprises with intelligent and collaborative work environments will see 30% lower staff turnover, 30% higher productivity, and 30% higher revenue per employee than their peers.

Work transformation is critical for effectively scaling digital transformation initiatives and will serve to drive improvements in business agility, worker productivity, and operational efficiency. Most importantly, it will drive greater engagement and innovation among all employees, enabling your organization to establish competitive differentiation in a dynamic business environment.





Time Event & Speakers

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Welcome address

Nagia El-Emary

Country Manager (Egypt) & Senior Consultant (MEA), IDC

The Future Enterprise: Priorities Driving Technology Decisions in Uncertain Times

Carrie MacGillivray

Group VP, Internet of Things, IDC

Enterprises around the globe entered 2020 with plans to continue investing in their digital transformation only to be stopped short due to rippled effects of the COVID-19 pandemic. Business and IT priorities changed almost immediately. Carrie MacGillivray will provide a glimpse into the technology spending priorities for enterprises as they navigate these unprecedented times using up to the minute survey data from CIO’s and line of decision makers.

Session 1: Future of Digital Infrastructure & Cloud


Journey to the Cloud: Building a Modern, Digital Enterprise

Faisal Hasan

Principal Product Manager, Oracle Cloud Infrastructure

Today's enterprises are looking for cloud infrastructure that provides them with security, reliability, and powerful management capabilities for large and complex deployments. Next-generation cloud infrastructure needs to be ready and optimized for enterprise-class workloads, enabling the organizations of today to run their most mission-critical, high-volume, and performance-intensive applications. It should deliver on the promise of cloud with rapid provisioning, elasticity, and scalability, while providing least-trust security design, consistent performance, and an open ecosystem. This session will highlight how the latest enterprise cloud solutions can help organizations to accelerate their transformation into a more agile, modern enterprise.


Seven Ways to Survive the Pandemic:

Anthony Butler

CTO (MEA), IBM Services

Normality, whenever it comes, will be a different normal. What we do right now will define the future, and yet making decisions and acting with assurance has never been more challenging. This presentation will showcase a framework that outlines a path forward. This framework lends clarity amid the prevailing uncertainty and focuses on seven business imperatives that can help organizations build strategies to address new challenges that come in the wake of COVID-19.


The Future of Digital Workforce

Sumeet Pathak

Digital Workforce Evangelist, Automation Anywhere

This session will present invaluable insights into how the future digital workforce will combine the best of human creativity and flexibility with the power and depth of RPA and cognitive technology.

Session 2: Future of Intelligence


Accelerating Digital Transformation Through Automation- A User perspective

Sridhar Karlapudi

Executive Vice President, Mashreq Bank

Transforming Business through Intelligent Workflows:

Faisal Khaliq

Cognitive Process Transformation Leader, IBM
Organizations should simply not just optimize one task; rather, they should re-imagine an entire workflow. This session will take a look at an end-to-end approach to remaking a workflow that embeds technology at every step of a process. Such intelligent workflows do exactly that.

Session 3: Future of Work

Attend the session and get a chance to win an "Epson Printer"


Future Ready Workforce

Jason McMillan

Sales Director, Epson
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. The Japanese guiding philosophies of Spirit of Innovation “Sho Sho Sei” and the Art and Science and Manufacturing ”Monozukuri” living in innovations. The future of work is changing rapidly in these unprecedented times and we need to be prepared. Today you will see how we have been engineering products to address the changing world with sustainability and customer engagement evident in our design, optimizing time, resources and cost.

Session 4: Digital-First Infrastructure: Navigating the Future of Cloud


Cloud Vision – Bridging Multi-Cloud Silos

Ihab Farhoud

Director, Solutions Engineering (METNA), VMware

Just as VMware eliminated the silos created by distinct compute, storage and networking technologies in the data center, we are also eliminating silos being created in the native public cloud market. This will provide flexibility to your developers who will be able to access to the services they need and choose the best cloud environment for applications with no complexity or risk into your business.


The Value of a Video-First Culture

Ahmed Abdelkhalek

Customer Engineer (MENA), Google Cloud

Companies have had to transfer from in-person meetings to video-conferencing almost overnight. One thing to take away from this transition is that working together, tackling tough problems, and getting through difficult times requires connection and ways to embrace one another’s humanity. During COVID-19, video-conferencing is providing this connection and allowing some companies to retain some normality while working from home. Looking ahead, video-conferencing has much more to offer organizations and this session will share the value and benefits of a video-first culture.


Enabling Intelligent Transformation in a Data Driven World

Marco Pozzoni

Storage Sales Director (EMEA DCG), Lenovo

Technology is changing at a speed we have never seen before. With IoT, Blockchain and AI driving the digital transformation of core systems, it is hard to keep IT infrastructure ahead of the curve and agile enough to pivot with a technology disruption. With up to 20 billion connected “things” all creating data that needs to be collated, analyzed and stored, the landscape in any given datacenter will change dramatically in the next 18-24 months.

To aid the adoption and the growth of data that is processed and generated at the edge, Lenovo is driving & enabling the Intelligent Transformation through technologies that make individuals’ lives better, move industries forward, and open up opportunities. This strategy reflects Lenovo’s unique business perspective on how to build end-to-end solutions with smart features that transform businesses and improve the user experience.

Today, we’re focused on smarter IoT, infrastructure, and industry verticals to enable our vision of ‘Smarter technology for all.’


4 Sessions (Parallel Sessions)

Future of Security Operations
13:45 - 13:50

Raffle Draw: Did you plan on buying a new phone or tab? Attend the track & stand a chance to win an e-voucher and go get your new device!

13:50 - 14:15
Future of Connectedness
13:45 - 13:50

Raffle Draw brought to you by Outsystems: Did you plan on buying a new phone or tab? Attend the track & stand a chance to win an e-voucher and go get your new device!

13:50 - 14:15

Collaboration Tools for Ecosystem Co-Creation

Future of Industries
13:45 - 13:50

Raffle Draw: Did you plan on buying a new phone or tab? Attend the track & stand a chance to win an e-voucher and go get your new device!

13:50 - 14:15

Creating New Digital Economies

Post-Covid: The DX Imperative
13:45 - 13:50

Raffle Draw: Did you plan on buying a new phone or tab? Attend the track & stand a chance to win an e-voucher and go get your new device!

13:50 - 14:15

New Approaches to Innovation


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Contact Us

Ronita Bhattacharjee

Vice President - Conferences, IDC Middle East, Africa, & Turkey

+971 4 391 2747

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.