Transforming Retail Using Omnichannel Analytics and Embedded AI

A SAS Webinar for Retail Sector

Middle East & South Africa, July 15, 2020



The COVID-19 pandemic has brought about a more competitive landscape, with retail being one of the hardest hit sectors worldwide. This new reality—together with changing customer behaviors, ongoing supply-chain disruptions, and the need for health-and-safety precautions—is driving retailers of all sizes towards online platforms, effectively accelerating the future of the industry as a whole.

With that in mind, today’s digital technologies are proving to be the key differentiator between success and failure.

This webinar will feature a stellar lineup of IDC analysts and SAS executives who will guide you through the intricacies of adapting your retail business model to the future. The dynamic agenda will cover digital, cloud-based, end-to-end solutions that incorporate AI, IoT, intelligent marketing, omnichannel analytics, and demand sensing for an enhanced customer journey, deeper insights, and streamlined supply chains.


Time Event & Speakers

Welcome Address


The Demograph of One

Mark Walker

Associate Vice President, South Africa, IDC

Customer experience is the key measure of success in the Retail arena. With the sharp rise in online shopping experienced over the last 5 months many retailers are ramping up what was a secondary channel to market to match physical store impact. This requires a major rethink of the entire retail value chain from customer profiling through to supply chain logistics and daily operational management. Fundamental to these aspects is real-time, high quality intelligence that allows for immediate insights and fast action. IDC examines how effective, cloud-based, analytic technology impacts and enhances these components to enable delighted customers.


Panel Discussion: Real Time Insights: Retail’s Ultimate Goal


Actions for Navigating COVID-19

Antonio Calvo

Head South EMEA, SAS Global Retail & CPG

Summary & Close


Premium Partner

General Information


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About IDC

56 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit