IDC Future of Work

The Path to Business Resiliency

Digital Event Egypt and Jordan, March 8, 2021



Even before the advent of COVID-19, organizations had been preparing themselves for the digital era and accelerating their digital transformation strategies, encountering challenges around technology, policy, and operations along the way. The ongoing pandemic has amplified those challenges and brought new ones to light, ratcheting up the pace of change as businesses battle to ensure their survival in the new normal.

 Today, organizations must confront broader global health, climate, social, and economic challenges, rethinking almost every aspect of the way they work. This requires a fundamental change to existing – and often outdated – work models to an approach that fosters human-machine collaboration, enables new skills and worker experiences, and supports an intelligent and dynamic environment unbounded by time or physical space.

 The IDC Future of Work digital event will explore dynamic and reconfigurable work models that result in empowered, outcome-focused, multidisciplinary teams that are able to meet the demands of the new work environment head on. Join us as we explore the foundations of an agile, modern workspace that securely, effectively, and proactively supports an increasingly diverse, distributed, and dynamic workforce. Discover how you can help your employees to become life-long learners and nurture the skillsets required to compete for years to come.


Time Event & Speakers

Welcome Address

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

IDC Keynote: Defining the Future of Work in the Next Normal

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

Cultural and Digital Transformation Journey

Ibrahim Youssry

General Manager, MEA Multi-Country Cluster, Microsoft

In today’s technology world, the pace of change is extraordinary. The Innovator’s dilemma is that every 10 or so years, technology advances. PC, Internet, Mobile, Cloud, AI – and that pace is accelerating. The Covid-19 pandemic has also pushed us to adopt to new ways of working to maintain productivity. This change in business landscape means a necessary evolution of culture. Companies that stay relevant need to be learners and able to evolve quickly, with a ready and skilled workforce. This presentation will share insights of what we have learnt as Microsoft and share some examples of how we are using this feedback to transform our own company. 

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Work From Anywhere

Haidi Nossair

Senior Director, Client Solutions (MERAT), Dell Technologies

IT underwent a disruptive digital transformation last year to enable, overnight, users to work and learn from home. Organizations that were further along in their digital transformation were able to respond more quickly, more securely, and at lower cost. As the workplace continues to evolve in support of a more hybrid remote workforce the need for smarter devices and a flexible, responsive IT environment cannot be understated. In this session, you will learn about how to progress forward with your workforce modernization to build the digital workplace. 

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The Super Skilled Remote Worker

Ian Henderson

Chief Technologist, Manufacturing & Utilities (UKIMESA), HPE

The current pandemic has accelerated the need for digital transformation. Skill and travel challenges have also impacted many organizations. However, organizations that have embraced digital technologies are finding new opportunities to change their operating models and expand their services. These organizations are also addressing ongoing challenges by enabling the 'super-skilled' remote worker. This session will explore innovative collaboration approaches that enable field workers — and even end customers — to become super skilled. 

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Panel Discussion: Why Work Will Never Be the Same Again?

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

Rami Azzi

Regional Business Group Lead (Middle East), Modern Work & Security, Microsoft

Hazem Nabil

Vice President, Electronic Transactions Security, ITIDA

Ahmad Samir

Director of Corporate Customer Experience, Planning & Design, WE Telecom

In the workplace, the COVID-19 crisis has been a catalyst for profound transformation in working models. Companies that have maintained business continuity and shown the greatest resilience were led by an agile, engaged, and highly skilled workforce. Today, everyone is using the term "new normal," but no one knows exactly what it will look like. This panel discussion will pinpoint the major – and possibly permanent - changes in FoW and the fundamental elements of successful crisis-transformed teams and organizations.

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Identifying and Resolving Infrastructure Gaps Through Integrated Digital Solutions

Shaarawy Mohamed

Vice President of IT Infrastructure Services, First Abu Dhabi Bank

 For many organizations, COVID-19 was a rude awakening, exposing longstanding infrastructure gaps that threatened their ability to do business at a moment's notice. As the dust begins to settle, innovative, integrated solutions are emerging as key to organizational survival. This has spurred organizations to explore remote working, collaboration, mobility, and intelligent workspace solutions that utilize AI, ML, and VDI and that automate/augment manual, repetitive tasks with efficiency and accuracy, while enhancing the overall productivity of the remote working experience. This session will discuss the various ways organizations can accurately identify their needs and direct IT spend towards a range of integrated solutions and products that meet their long-term digital infrastructure demands.





The Post-Pandemic Evolution of the Future of Work

Sreeram Iyer


Future of Work: Technology, Policy, and Process Support for the Hybrid Workforce

Dr. Jihad Mohaidat

VP, Education Technologies, Higher College of Technology (HCT) (UAE)

William Braun

CIO, Chevron Corporation (USA)

Vipin Gupta

CIO, Toyota Financial Services (USA)

Louise van der Bank

CIO, AfriSam (South Africa)

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General Information


Digital Event



Monday, March 8, 2021



 11:00  AM



Registration Fee
Free of Charge : For End Users (not IT + Consultant companies)


For More Information, contact: Assem El Sayed - Conference Team Leader

Mobile: +20 106 6633418 | Email:


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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit