IDC Directions 2021 Middle East, Turkey & Africa

Resetting for the Next Normal: Strategies for Enabling the Future Digital Enterprise

Digital Event, January 21, 2021


The COVID-19 pandemic and subsequent economic fallout has accelerated digital transformation across the Middle East, Turkey, and Africa (META), spurring unprecedented demand for contactless services, cloud solutions, and collaboration applications as governments and businesses sought to rationalize IT costs and provide access to a distributed workforce. As the focus on operational efficiency intensified, tech-enabled automation became a key priority, reshaping organizations' processes and operations. 

Most economists predict a return to economic growth in 2021 as a vaccine becomes available. As this recovery begins, the focus of end-user organizations will revert to business growth and new investment. But the technology investments made during the recession will mean that the "Next Normal" that emerges will be very different from the pre-COVID economy.

The digital economy will have expanded greatly, with digitally transformed enterprises accounting for a much larger share of the market. As such, technology providers need to reset and refresh their strategies as their customers recover and begin preparations for the Next Normal.

To this end, IDC Directions 2021 will bring together senior executives from across the META ICT industry to facilitate an open exchange of ideas. Leading local and international IDC analysts will share their latest technology market outlooks for 2021 and beyond, outline trends and forecasts for key countries across the META region, and explore the latest developments in critical technologies such as cloud, security, AI, RPA, and IoT.


Time Event & Speakers

Opening Act


Welcome Address

Jyoti Lalchandani

Group Vice President & Regional Managing Director (META), IDC

Technology Outlook: How Has COVID-19 Changed Our World?

Crawford Del Prete

President, IDC Worldwide

The demand for IT has changed dramatically as a result of the COVID19. Nearly every segment has been impacted by the massive changes in customer behavior. In this talk IDC’s President, Crawford Del Prete will discuss these changes, and provide a view of the long term impact the pandemic will have on how we live and work. He will discuss IDC’s long term outlook, and how many of the changes instituted during COVID19 will change customer behavior permanently.


Resetting for the Next Normal: ICT Outlook & Predictions for the META Region in 2021 & Beyond

Jyoti Lalchandani

Group Vice President & Regional Managing Director (META), IDC

Country Tracks (Parallel Sessions)

The UAE & Other Gulf excl. KSA
12:55 - 13:00

Cultural Extravaganza

13:00 - 13:35

The UAE & Other Gulf excl. KSA: Recalibrating for 2021 and Beyond

13:35 - 14:30

Panel Discussion: UAE CIO Perspectives: Re-calibrating Tech Roadmaps for 2021 and Beyond: Key technology priorities to focus on and capabilities to develop in 2021

Saudi Arabia
12:55 - 13:00

Cultural Extravaganza

13:00 - 13:35

The Next Phase of Saudi Arabia's Digital Aspirations: Opportunities and Considerations

13:35 - 14:30

Panel Discussion: What's next for Saudi's digital journey ? Perspectives from the transforming Kingdom

Africa (Sub Saharan Africa)
12:55 - 13:00

Cultural Extravaganza

13:00 - 13:35

Five Pillars for Success: Confronting Africa's Post-COVID-19 Reality

13:35 - 14:30

Panel Discussion: Sub-Saharan Africa: Accelerating the Road to Recovery in 2021

12:55 - 13:00

Cultural Extravaganza

13:00 - 13:35

The Future of Turkey's ICT Market in a Post-Pandemic World: Building Resiliency for a Sustainable Economy

13:35 - 14:30

Open Discussion: Building on Digital Foundations for Continued Adaptability: Turkey CIO Perspectives

12:55 - 13:00

Cultural Extravaganza

13:00 - 13:35

Tapping into Egypt and North Africa's Recovery in 2021 and Beyond

13:35 - 14:30

Panel Discussion: Egypt’s Accelerated Tech Roadmaps for 2021: What Do They Look Like & What Is Their Role in Underpinning the Recovery?


Technology Track Sessions (Parallel Sessions)


14:30 - 15:00

Cloud as a Driver for Smart Recovery: The Emergence of Cloud-Based Digital Platforms in a Software-Defined World

Wilson Xavier

Research Director, Telecom & IT Services (META), IDC

Emerging Tech

14:30 - 15:00

Automation and Intelligence as Force Multipliers for the Recovery: Tapping into the META Market for Emerging Technologies in 2021 and Beyond

Harish Dunakhe

Research Director, Software and Cloud, IDC Middle East, Africa, & Turkey


14:30 - 15:00

Redefining Security and Trust for the Next Normal

Varun Kukreja

Senior Program Manager, IT Security MEA, IDC Middle East, Africa, & Turkey

Meet the IDC Experts

Discussion Topics:

1. META ICT & DX Trends

2. UAE & Other GCC (excl. KSA) IT & Telecom Markets

3. META Cloud and Datacenter markets

4. Saudi IT & Telecom Markets

5. Turkey IT & Telecom Markets

6. Egypt & North Africa IT & Telecom Markets

7. Africa IT & Telecom Markets

8. META Software Applications and Emerging Tech (AI, RPA, Analytics, Blockchain)

9. META Security Market

10. META Personal Computers Market

11. META Mobile Phones Market

12. META Imaging and Hardcopy Peripherals and Document Solutions

13. META Conferences & Events

14. META Research & Consulting


Close of Event


Jyoti Lalchandani

Group Vice President & Regional Managing Director (META), IDC

Crawford Del Prete

President, IDC Worldwide

Ranjit Rajan

Vice President, Research (META), IDC

Hamza Naqshbandi

Regional Director (Saudi Arabia & Bahrain), IDC

Mark Walker

Associate Vice President, South Africa, IDC

Eren Eser

Principal Analyst, Turkey, IDC

Nagia El-Emary

Country Manager (Egypt) & Senior Consultant (MEA), IDC

Yuri Misnik

Group Chief Technology Officer, First Abu Dhabi Bank

Neetan Chopra

Group CTO, Dubai Holding

Eng. Abdullah AlQahtani

General Manager, Digital Transformation, Saudi e-Government Program - Yesser

General Information

Virtual Event

Thursday, 21st January 2021

11:00 am (UAE Time)



For more information, please contact: Sughand Tolani, +971 4 364 2189, Mobile: +971 56 4145987, Email:



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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit