IDC Cloud Enabling a Hybrid Multicloud Ecosystem

DIGITAL Event | June 8, 2021


In light of the immense challenges that characterized 2020, cloud adoption is no longer merely an option; indeed, it is a necessity that promises tremendous rewards across entire organizations. As the region's enterprises dramatically accelerate their digital transformation journeys, they need to embrace the power of cloud computing and its holy grail – frictionless, hybrid multicloud that provides infrastructure-agnostic views and unified management capabilities across all clouds and even legacy datacenters.

 Highlighted as the key technology in IDC's five stages of enterprise recovery, cloud has emerged as the fastest path and natural choice to enable a resilient digital infrastructure. CIOs across the region are aggressively investing in increasing their cloud leverage, and the effectiveness of their cloud strategies will be a critical factor shaping their competitiveness and growth post recovery.

 This exciting digital event will feature a dynamic agenda hosted by senior IDC analysts, digital transformation pioneers, and hybrid cloud experts. Don't miss this chance to discover the latest developments in the region's hybrid multicloud market, garner critical insights into cloud solutions that work for you, and set your organization on a strategic, digitally driven path towards an impactful hybrid cloud journey.

CIO Masterclass Arena

Ghinwa Baradhi

Chief Information Officer MENAT, HSBC Bank (UAE)

Sanjay Khanna


Nick Burton

Former Chief Information & Digital Officer, AVON International (UK)

Ali Abdulla Hassan

Head of IT, National Oil & Gas Authority

Fuad Al Ansari

Vice President IT & General Services Division, Al Dhafra Petroleum (UAE)

Ahmad M. Almulla

Former EVP, Corporate Services, Emirates Global Aluminium (UAE)

Mohammad Altura

Chief - Information Technology Sector, Communication and Information Technology Regulatory Authority (CITRA)

Peter Jamieson

Chief Technology Officer, Department of Culture and Tourism

Eng. Majed A. Al-Shangiti

CIO, Saudi Aramco Total Refining and Petrochemical Company (SATORP)


Time Event & Speakers

Welcome Address

Yash Pal Dogra

Senior Conference Manager, Middle East and Africa

Exploring the Value of a Cloud Centric and Autonomous Digital Infrastructure

Matthew Eastwood

Senior Vice President, Enterprise Infrastructure & Datacenters, IDC

2020 has pressure tested digital infrastructures around the globe while forcing business leaders to rethink the foundational importance of cloud as they seek the necessary scale, agility and efficiency necessary to be a digitally driven enterprise. The cloud ecosystem that is emerging will take better advantage of flexible consumption and asset usage models which stretches from edge to core. In this session, Mr. Eastwood will explore the cloud-centric, autonomous operations necessary to meet the digital business challenges of the next normal.


Hybrid Cloud Resiliency: the “ONE” Platform Approach

Elie Saliby

Cyber Security Consultant, Trend Micro
Smarter tools, services, and new ways of working are driving innovation across businesses of all sizes —and the sustained success of these transformations relies heavily on securing them. Indeed, everything needs to be developed with effective security in place, and hybrid multi-cloud deployments, which introduce additional cybersecurity challenges, are no exception. With the use of cloud services becoming increasingly strategic and diverse for business resiliency, securing cloud-native applications, the underlying infrastructure, and the automation platforms that orchestrate their deployment, necessitates revisiting threat models, committing to streamlined methodologies, and leveraging purposeful controls.

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5Rs: Which Strategy is Right for Your Application Modernization & Migration to the Cloud

Stephane Estevez

EMEA Product Marketing Director, IT Markets, Splunk
So you’re up to speed on what the cloud is and why it’s the right move for your business. Now comes the how - and spoiler alert, there’s no ‘one-size-fits-all’ approach.

Many organizations are moving towards a multi-cloud or hybrid approach in the hopes of performance optimization, cost savings, and flexibility. Although achievable, this trend comes with various challenges in gaining visibility for monitoring, cost control and securing an organization's infrastructure, data and applications. So it’s important to implement the right migration strategy, in the right way, for your business.

To help, this session will discuss the 5 different strategies for cloud migration and application modernization; Rehost, Refactor, Revise, Rebuild, Replace. We’ll review their pros and cons, and highlight the potential challenges if the time comes to combine them.


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Tenets for Achieving Sustainability in Datacenter

Mourad Younes

Cloud & Services Provider Segment leader(MEA), Schneider Electric



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Thriving in a Multi-Cloud World: Modernize your Apps with Confidence.

Ezzeldin Hussein

Solution Engineering Manager, VMware

In searching for a cloud environment that meets the needs across your application portfolio, the stark truth is a single cloud won't suffice. Yet moving to a multi-cloud solution can result in an uptick in resource costs and a downturn in organizational efficiency. In addition, With diverse applications deployed across multiple clouds, your IT portfolio is becoming increasingly complicated

Join VMware to learn how to thrive & simplify your multi-cloud operations. We will also discuss what you need to consider in your multi Cloud environment to successfully modernize your apps securely !



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Enabling Datacenters of the Future

Yalda Daghi

Datacenter Vertical Sales Leader (META), Honeywell Building Technologies

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Data Fabric Now

Maya Zakhour

Channel Sales Director – MEA, Italy and Spain, NetApp




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Unleash your data in your Modern Datacenter and MultiCloud

Mohamad Rizk

Senior Regional Technical Director (Middle East and Russia), Veeam

Besides people, data is the most important asset for any business. This session will highlight how organisations can fully exploit their data and drive their business objectives forward by unlocking multiple use cases that leverage the backup data to reduce costs, achieve faster application deployment, mitigate risk by testing new upgrades and patches before rolling them out, and gain true flexibility for DevOps and DevTest

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Securing Hybrid Multicloud Deployments

Apollinaire Moreno

Public Cloud Sales Lead, International Emerging Markets, Fortinet
Organizations routinely struggle to connect their IT workloads on multiple clouds. This session will explore how organizations can deliver a better application experience, reduce security risks, and lower the operations cost of multicloud applications

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Making a Hybrid Cloud a Reality: What’s the Missing Link?

Paulo Pereira

Senior Director, Systems Engineering, Nutanix
The “new normal” is driving organizations to accelerate digital transformation initiatives to ensure their business can thrive in a digital economy. While this transformation encompasses people, process, and technology, it is the underlying technology that forms a foundation for a successful initiative. At the forefront of technology, is Hybrid Cloud, which organizations have indicated is their ideal IT operating model. However, businesses are finding it hard to make it a reality. What is the missing link?

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Leveraging the Power of Cloud Technology for Digital Transformation in the Workplace

Kais Al Momani

Regional Head of Partnerships (Middle East & Africa), Google Cloud
Digital transformation drives foundational change in how an organization operates, optimizes internal resources, and delivers value to customers. In this session, we’ll discuss how organizations can leverage cloud technologies to optimize internal productivity and collaboration. After more than a year of remote collaboration, many people are showing signs of digital fatigue. As we look towards the future of work and what this means for organizations, we look at how cloud technologies provide a foundation to enable productivity and collaboration in order to break down silos. In this session, we will look at how collaboration tools can address some of the challenges that remote and distributed teams face and the role of cloud technology in transforming collaboration and productivity

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Networking & Gamification

(Visit Partner Booths, Download Resources and Stand a Chance to Top the Scoreboard to Win Exciting Prizes!)


Close of Event


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General Information


Digital Event



Wednesday, June 8, 2020



11:00 AM




Registration Fee
Free of Charge : For End Users (not IT + Consultant companies)


For More Information, contact: Ramaa Bhardi, Conference Project Manager - MEA | Mobile: + 91 9930070107 |


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Contact Us

Deepa Ahuja

Conference Director, META Events

+91 981874 7089

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit