IDC Digital Transformation The Rise of the Digital Economy & the New CEO Agenda

DIGITAL Event | October 19 - October 22, 2021

Overview

 

THE RISE OF THE DIGITAL ECONOMY AND THE NEW CEO AGENDA


The Future Enterprise is IDC’s vision for how organizations must organize and invest to participate in increasingly digitally-centric markets. It is a framework for fostering a digitally-native culture, one that enables new synergies in ecosystems, generates revenue from empathy at scale, and demonstrates an ability to adapt operating models to complex customer requirements—all of which are enabled by an intelligent, empowered, and agile workforce. The pandemic underscored the importance of digital transformation in the eyes of CEOs who now find themselves at a decision point – to follow the same course of cost-cutting as previous recessions have dictated – or to flatten their own organization’s recessionary curve by leveraging technology.

FOX chart

DX Summit 2020 By the Numbers

1000+

Attendees

70+

End User Speakers

150+

Awards Applications

Key Topics

When organizations come out of the recession, they will be operating in a new type of economy – the Next Normal. IDC has identified key digital priorities for the digital enterprise. The CEOs’ nine new digital agenda items are pivotal characteristics of the Future Enterprise – these are the new benchmarks for what it takes to lead in the Next Normal, and how organizations must define their X-factor in the new digital economy.

 

 

Future of Connectedness

 

Future of Customers and Consumers

 

Future of Digital Infrastructure

 

Future of Digital Innovation

 

Future of Industry Ecosystems

 

Future of Intelligence

 

Future of Operations

 

Future of Trust

 

Future of Work

Awards

The IDC Future Enterprise Awards honors the achievements of organizations that have successfully planned and executed the digital transformation (DX) of one or multiple areas of their business through the application of digital and disruptive technologies in Turkey.

The award categories and selection criteria are aligned to reflect today's most critical business transformation areas.

2021 is the year where we will see increased participation in the journey of transformation into a Digital Native Enterprise. During this journey, organizations will be characterized by close collaborations, intense innovations, and accelerated implementation of DX initiatives, as they fast track themselves into one of the leaders in the DX economy.

This 2021, the search for the Turkey’s top digital trailblazers intensifies. Could you be one of them? Find out and compete with the best of the best.

 

The subbmissions are closed.


 

Future Enterprise of the Year

This award recognizes the organization which is working towards becoming a Future Enterprise to lead in the digital economy.
Submission form ->

 

The Future of Connectedness Framework

This award recognizes the organization that is able to rethink the way people, things, processes and applications connect to enable the seamless flow of data and drive business outcomes.
Submission form ->

 

The Future of Customers and Consumers Framework

This award recognizes the organization that is able to rethink and effectively transform the way customer-related initiatives are done in the organization (e.g. customer engagement, customer experience, customer service).
Submission form ->

 

The Future of Digital Infrastructure Framework

This award recognizes that a large percentage of a digital enterprise's revenue depends upon the responsiveness, scalability, and resiliency of the infrastructure deployed within its own facilities and its ability to take advantage of third-party provided and operated infrastructure resources delivered as a service.
Submission form ->

 

The Future of Digital Innovation Framework

This award recognizes the organization that best transforms itself from mere software consumer into full-blown, large-scale software innovator.
Submission form ->

 

The Future of Industry Ecosystems Framework

This award recognizes the organization’s ability to generate value by its participation in a new digital economy.
Submission form ->

 

The Future of Intelligence Framework

This award recognizes the organization that is able to rethink the way they synthesize information from raw data, learn from these insights and leverage them at scale across the entire enterprise.
Submission form ->

 

The Future of Operations Framework

This award recognizes the organization that is able to rethink the way operations is managed.
Submission form ->

 

The Future of Trust Framework

This award recognizes the organization that can maintain the trust amid the evolving needs of its customers.
Submission form ->

 

The Future of Work Framework

This award recognizes the organization that is able to rethink the way works get done.
Submission form ->

 

DX Leader of the Year

This award recognizes CIO/CDO of the Year who has played a determining role in setting the vision and responsible for the execution of digital transformation (DX) within an organization.
Submission form ->

 

CEO of the Year

This award recognizes the CEO who has developed a strategy to create a future enterprise.
Submission form ->

 

Special Award for Digital Resiliency

This award recognizes organizations which have demonstrated digital resiliency.
Submission form ->

Agenda


Time Event & Speakers
8:30

The Future Enterprise: Mastering Digital Transformation in a Changed World

Chris Goodhue

VP, CIO Strategy & Executive Advisory Services, IDC
8:50

A Resilient Future Government: Harnessing Technologies to Create Forward-Looking Nationwide Digital Services

Yavuz Emir Beyribey

Vice President, Digital Transformation Office, Presidency of the Republic of Turkey
9:00

Welcome Address

Ekrem İmamoğlu

Mayor of Istanbul
9:05

Rethinking Business in the Digital Age

Esra Eczacıbaşı Coşkun

Board Member & Digital Transformation Coordinator, Eczacıbaşı Holding
9:15

“Digital Triangle”: People-System-Organization

Mehmet Tütüncü

CEO and Vice Chairman, Yıldız Holding
9:25

Keynote

Mustafa Seçkin

Executive Vice President, Turkey, Central Asia and Iran, Unilever
9:35

Being a Digitally Fluent Enterprise

Mehmet Ali Akarca

General Manager, KoçSistem
9:50

Rewiring Marketing with Cloud

Hakan Göl

Partner, Consulting Leader, Head of Deloitte Digital Turkey
10:10

Cruising On The Rough Sea

Bünyamin Özyaşar

Senior Solution Engineer Manager, Turkey, VMware

Ahmet Kahraman

Enterprise Sales Director, Data Market
10:30

Path to a Successful Digital Transformation -Top factors in selecting enterprise applications that deliver performance accuracy, business value & continuous innovation

Makbule Shkalla Tuncerli

ERPM Business Development and Strategy Director (CA, TR, EG and LENA), Oracle

Taking a well-thought out, step-by-step approach to transformation and choosing the right solution can help you address many challenges, keep up with the waves of change and transform your business. Get to know how you can design and implement the digital transformation approach that works best for your needs and give you unprecedented end-to end visibility for performance, growth and perfect delivery.

10:50

Accelerate Digital Journey with Cloud

Burak Aydın

Country Manager, AWS
11:12

Mastering CX through Personalized Omnichannel Engagements, Smart Journeys and Deep Segmentation

Gülçin Büyükçil

Area Sales Director, Turkey, Israel and Middle East, HCL

Mehmet Serhat Keskin

CRM and CXM Director, VakıfBank

Deniz Yılmaz

R&D, Marketing and Infrastructure Application Development Director, VakıfBank
11:45

Full Stack Partnership in a Digital World

Fatih Irak

Managing Director of Sales & Marketing, Turkey & MENA, NTT DATA Business Solutions
12:00

One Digital Future: 2 Angles

Murat Zeren

CIO, Zorlu Holding

Begim Başlıgil

CEO, Bulutistan
12:20

IT Simplified

Evren Ballı

Co-CEO, Eclit

Egemen İnce

Co-CEO, Eclit

İsmail Duran

CTO, Logo Yazılım
12:50

Digital Agenda of the CEO

Nevin Çizmecioğulları

Country Director, IDC Turkiye

Erdem Acay

CEO, Coşkunöz Holding

Özlem Dağ

General Manager, Bahçeşehir Koleji

Tolga Gürkan

CEO, Allianz Turkey

Hakan Yıldırım

CEO, Sanko Enerji

Digital transformation is no longer a mere business advantage. In the wake of the accelerating effects of the COVID-19 pandemic, it has become a necessity in the future enterprise. The top obstacle to digital transformation was lack of confidence due to missing ROI while the second-most common obstacle was the inability to scale due to organizational silos. These two hurdles are very closely linked and indicate the need for a more integrated C-suite in the pursuit of digital transformation to close the digital ROI gap, where each function in the C-Suite has the necessary technology savviness and every CEO must become a tech CEO to facilitate a highly functioning C-suite.

 

 

 

13:45

BI Technology Success Story: Transform your e-commerce Business Operation to be Faster, Smarter, and More Customer-centric

Melih Erdurcan

BI & Data Science Associate Director, Modanisa
14:00

Distruptive Business Models for Digital Industries

Süha Bayraktar

Deputy GM, Strategic Partnerships & Business Development, Turkcell Digital Business Services
14:10

Effective Strategies for Future Enterprise

Tevfik Kor

Chief Digital Officer, SabancıDx

Yaşar Karadeli

Group Head of Software Development, Architecture & Technology, AgeSA
14:30

How to Leverage Cloud for Your DX Journey

Hüseyin Bilgen

SAP Leader, GlassHouse
14:40

Transformation of Cyber Security: The Fight of Your Data

Can Sobutay

General Manager, Infrasis Siber Mühendislik
14:50

Enhance Business Agility with Data in Motion

Ala Alshariff

Solutions Engineer, Confluent
15:05

Unlock Customer-Centric Growth

Anıl Ellibeş

Country Lead, Turkey & CIS Countries, Salesforce

Burak Aksoy

IT Group Manager, Commercial Solutions, Arçelik Global

Strengthen customer relationships with speed, scale, relevance, and resilience using the world’s #1 CRM platform

15:20

How to Unlock the Power of your Existing IT Systems for Quicker Economic Rebuild

Rodrigo Castelo

Vice President (Middle East & Africa), OutSystems

As companies rebuild in a post-pandemic time, replacing the legacy technology they have by investing millions and months, if not years, of work, is most likely the last thing you want to do. However, most legacy technology is hindering companies from this needed execution. What if instead, companies could build on top of what they have, as fast and lean as possible, to speed up recovery? In this Session, OutSystems Middle East and Africa VP Rodrigo Castelo, will walk through the OutSystems platform and show an approach to building software faster than ever before, while maintaining the existing systems as-is, supporting a fast and low-risk business recovery. Learn how AI, combined with our 20+ years of experience focused on software development, can help your business recover faster than you thought possible.

 

15:35

Continuous Monitoring in Industrial Environments, Managing your Growing Surface Attacks

Katelyn Huderle

Channel Partner Manager, Garland Technology

Christoph Bechtel

Sales Director, EMEA, SCADAfence
15:50

Next Generation Application Security in Digital Transformation

Murat Sümengen

Territory Sales Manager, F5

Can Sobutay

General Manager, Infrasis Siber Mühendislik

Umut Aydın

CEO, Knowledge Experts

Evrim Eroğlu

Information Security Manager, Çolakoğlu Metalurji

Cumhur Hatipoğlu

Group Information Security Architect, Borusan Holding

Semra Kandemir

Chief Product Strategy Officer, Hitit Computer Services

Cüneyt Taş

IT Service Manager, Kuveyt Türk Katılım Bankası
16:55

Future of IT Infrastructure Solutions

Barış Dönmez

Data & Infrastructure Services Director, Eczacıbaşı Bilişim

Çağın Cirikciel

Head of IT Infrastructure, Odeabank

Ayhan Karayel

Manager, Operation & Infrastructure, Bizim Toptan Satış Mağazaları

Ali Elmalı

Cloud Services Planning & Infrastructure Operations Group Manager, Türk Telekom

Mutlu Ataç

Executive Board Member, Bulutistan
17:55

Service Models of Infrastructure Consumption & Cloud Capabilities

Koray Kocabaş

Big Data & Analytics Director, Demirören Dijital

Mehmet Ali Erdin

CTO, Emlakjet.com

Umut Tufan

CTO, Cimri.com

Selçuk Usta

Engineering Manager, Getir

Speakers

Chris Goodhue

VP, CIO Strategy & Executive Advisory Services, IDC

Yavuz Emir Beyribey

Vice President, Digital Transformation Office, Presidency of the Republic of Turkey

Ekrem İmamoğlu

Mayor of Istanbul

Esra Eczacıbaşı Coşkun

Board Member & Digital Transformation Coordinator, Eczacıbaşı Holding

Mehmet Tütüncü

CEO and Vice Chairman, Yıldız Holding

Mustafa Seçkin

Executive Vice President, Turkey, Central Asia and Iran, Unilever

Mehmet Ali Akarca

General Manager, KoçSistem

Hakan Göl

Partner, Consulting Leader, Head of Deloitte Digital Turkey

Bünyamin Özyaşar

Senior Solution Engineer Manager, Turkey, VMware

Ahmet Kahraman

Enterprise Sales Director, Data Market

Become a Speaker

Advisory Board

Bilal Genç

CTO, A101

Serkant Paker

CIO, AG Anadolu Grubu Holding

A. Fahri Arkan

CIO, AgeSA Hayat ve Emeklilik

İlker Altıntaş

EVP, Technology & Operations, Akbank

Gökhan Gökçay

SVP, Digital Banking & Payment Systems Technologies, Akbank

Metin Demirel

Assistant General Manager, EVP Technology, Digital & Retail Underwriting, Aksigorta

Evren Ayorak

CIO, Allianz

Murat Özkan

CIO, Anadolu Efes

Burak Uzkan

CIO, Anadolu Sağlık Merkezi

Mehmet Abacı

CIO, Anadolu Sigorta

Partnership Opportunities

Whether your primary objective is to increase your brand exposure, demonstrate thought leadership or drive new business, IDC attracts senior decision makers eager to learn about market trends and new solutions and build new business relationships.



 

Engage with a captive audience of IT Security leaders

 

Attend facilitated online introductions and 1-2-1 meetings

 

Market your brand to the right decision makers and influencers

 

Demonstrate your company’s thought leadership

 

Generate leads with buyers of technologies and services

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Contact Us

Esen Akinci

Conference Manager

Ceren Tugcu

Sales Manager

+90 533 599 5205

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.