IDC Digital Transformation The Rise of the Digital Economy & the New CEO Agenda

Digital Event | October 19 - October 22, 2021

Overview

 

THE RISE OF THE DIGITAL ECONOMY AND THE NEW CEO AGENDA


The Future Enterprise is IDC’s vision for how organizations must organize and invest to participate in increasingly digitally-centric markets. It is a framework for fostering a digitally-native culture, one that enables new synergies in ecosystems, generates revenue from empathy at scale, and demonstrates an ability to adapt operating models to complex customer requirements—all of which are enabled by an intelligent, empowered, and agile workforce. The pandemic underscored the importance of digital transformation in the eyes of CEOs who now find themselves at a decision point – to follow the same course of cost-cutting as previous recessions have dictated – or to flatten their own organization’s recessionary curve by leveraging technology.

FOX chart

DX Summit 2020 By the Numbers

1000+

Attendees

70+

End User Speakers

150+

Awards Applications

Key Topics

When organizations come out of the recession, they will be operating in a new type of economy – the Next Normal. IDC has identified key digital priorities for the digital enterprise. The CEOs’ nine new digital agenda items are pivotal characteristics of the Future Enterprise – these are the new benchmarks for what it takes to lead in the Next Normal, and how organizations must define their X-factor in the new digital economy.

 

 

Future of Connectedness

 

Future of Customers and Consumers

 

Future of Digital Infrastructure

 

Future of Digital Innovation

 

Future of Industry Ecosystems

 

Future of Intelligence

 

Future of Operations

 

Future of Trust

 

Future of Work

Agenda


Time Event & Speakers
8:30

The Future Enterprise: Mastering Digital Transformation in a Changed World

Chris Goodhue

VP, CIO Strategy & Executive Advisory Services, IDC
8:50

A Resilient Future Government: Harnessing Technologies to Create Forward-Looking Nationwide Digital Services

Yavuz Emir Beyribey

Vice President, Digital Transformation Office, Presidency of the Republic of Turkey
9:00

Welcome Address

Ekrem İmamoğlu

Mayor of Istanbul
9:05

Rethinking Business in the Digital Age

Esra Eczacıbaşı Coşkun

Board Member & Digital Transformation Coordinator, Eczacıbaşı Holding
9:15

“Digital Triangle”: People-System-Organization

Mehmet Tütüncü

CEO and Vice Chairman, Yıldız Holding
9:25

Keynote

Mustafa Seçkin

Executive Vice President, Turkey, Central Asia and Iran, Unilever
9:35

Being a Digitally Fluent Enterprise

Mehmet Ali Akarca

General Manager, KoçSistem
9:50

Rewiring Marketing with Cloud

Hakan Göl

Partner, Consulting Leader, Head of Deloitte Digital Turkey
10:10

Cruising On The Rough Sea

Ahmet Kahraman

Enterprise Sales Director, Data Market

Bünyamin Özyaşar

Senior Solution Engineer Manager, Turkey, VMware
10:30

Path to a Successful Digital Transformation -Top factors in selecting enterprise applications that deliver performance accuracy, business value & continuous innovation

Makbule Shkalla Tuncerli

ERPM Business Development and Strategy Director (CA, TR, EG and LENA), Oracle

Taking a well-thought out, step-by-step approach to transformation and choosing the right solution can help you address many challenges, keep up with the waves of change and transform your business. Get to know how you can design and implement the digital transformation approach that works best for your needs and give you unprecedented end-to end visibility for performance, growth and perfect delivery.

10:50

Accelerate Digital Journey with Cloud

Burak Aydın

Country Manager, AWS
11:12

Mastering CX through Personalized Omnichannel Engagements, Smart Journeys and Deep Segmentation

Gülçin Büyükçil

Area Sales Director, Turkey, Israel and Middle East, HCL

Deniz Yılmaz

R&D, Marketing and Infrastructure Application Development Director, VakıfBank

Mehmet Serhat Keskin

CRM and CXM Director, VakıfBank
11:45

Full Stack Partnership in a Digital World

Fatih Irak

Managing Director of Sales & Marketing, Turkey & MENA, NTT DATA Business Solutions
12:00

One Digital Future: 2 Angles

Murat Zeren

CIO, Zorlu Holding

Begim Başlıgil

CEO, Bulutistan
12:20

IT Simplified

Evren Ballı

Co-CEO, Eclit

İsmail Duran

CTO, Logo Yazılım

Egemen İnce

Co-CEO, Eclit
12:50

Digital Agenda of the CEO

Nevin Çizmecioğulları

Country Director, IDC Turkiye

Tolga Gürkan

CEO, Allianz Turkey

Erdem Acay

CEO, Coşkunöz Holding

Hakan Yıldırım

CEO, Sanko Enerji

Özlem Dağ

General Manager, Bahçeşehir Koleji

Digital transformation is no longer a mere business advantage. In the wake of the accelerating effects of the COVID-19 pandemic, it has become a necessity in the future enterprise. The top obstacle to digital transformation was lack of confidence due to missing ROI while the second-most common obstacle was the inability to scale due to organizational silos. These two hurdles are very closely linked and indicate the need for a more integrated C-suite in the pursuit of digital transformation to close the digital ROI gap, where each function in the C-Suite has the necessary technology savviness and every CEO must become a tech CEO to facilitate a highly functioning C-suite.

 

 

 

13:45

BI Technology Success Story: Transform your e-commerce Business Operation to be Faster, Smarter, and More Customer-centric

Melih Erdurcan

BI & Data Science Associate Director, Modanisa
14:00

Distruptive Business Models for Digital Industries

Süha Bayraktar

Deputy GM, Strategic Partnerships & Business Development, Turkcell Digital Business Services
14:10

Effective Strategies for Future Enterprise

Yaşar Karadeli

Group Head of Software Development, Architecture & Technology, AgeSA

Tevfik Kor

Chief Digital Officer, SabancıDx
14:30

How to Leverage Cloud for Your DX Journey

Hüseyin Bilgen

SAP Leader, GlassHouse
14:40

Transformation of Cyber Security: The Fight of Your Data

Can Sobutay

General Manager, Infrasis Siber Mühendislik
14:50

Enhance Business Agility with Data in Motion

Ala Alshariff

Solutions Engineer, Confluent
15:05

Unlock Customer-Centric Growth

Burak Aksoy

IT Group Manager, Commercial Solutions, Arçelik Global

Anıl Ellibeş

Country Lead, Turkey & CIS Countries, Salesforce

Strengthen customer relationships with speed, scale, relevance, and resilience using the world’s #1 CRM platform

15:20

How to Unlock the Power of your Existing IT Systems for Quicker Economic Rebuild

Rodrigo Castelo

Vice President (Middle East & Africa), OutSystems

As companies rebuild in a post-pandemic time, replacing the legacy technology they have by investing millions and months, if not years, of work, is most likely the last thing you want to do. However, most legacy technology is hindering companies from this needed execution. What if instead, companies could build on top of what they have, as fast and lean as possible, to speed up recovery? In this Session, OutSystems Middle East and Africa VP Rodrigo Castelo, will walk through the OutSystems platform and show an approach to building software faster than ever before, while maintaining the existing systems as-is, supporting a fast and low-risk business recovery. Learn how AI, combined with our 20+ years of experience focused on software development, can help your business recover faster than you thought possible.

 

15:35

Continuous Monitoring in Industrial Environments, Managing your Growing Surface Attacks

Katelyn Huderle

Channel Partner Manager, Garland Technology

Christoph Bechtel

Sales Director, EMEA, SCADAfence
15:50

Next Generation Application Security in Digital Transformation

Can Sobutay

General Manager, Infrasis Siber Mühendislik

Murat Sümengen

Territory Sales Manager, F5

Evrim Eroğlu

Information Security Manager, Çolakoğlu Metalurji

Semra Kandemir

Chief Product Strategy Officer, Hitit Computer Services

Cumhur Hatipoğlu

Group Information Security Architect, Borusan Holding

Umut Aydın

CEO, Knowledge Experts

Cüneyt Taş

IT Service Manager, Kuveyt Türk Katılım Bankası
16:55

Future of IT Infrastructure Solutions

Ali Elmalı

Cloud Services Planning & Infrastructure Operations Group Manager, Türk Telekom

Mutlu Ataç

Executive Board Member, Bulutistan

Ayhan Karayel

Manager, Operation & Infrastructure, Bizim Toptan Satış Mağazaları

Çağın Cirikciel

Head of IT Infrastructure, Odeabank

Barış Dönmez

Data & Infrastructure Services Director, Eczacıbaşı Bilişim
17:55

Service Models of Infrastructure Consumption & Cloud Capabilities

Mehmet Ali Erdin

CTO, Emlakjet.com

Umut Tufan

CTO, Cimri.com

Selçuk Usta

Engineering Manager, Getir

Koray Kocabaş

Big Data & Analytics Director, Demirören Dijital

Speakers

Chris Goodhue

VP, CIO Strategy & Executive Advisory Services, IDC

Yavuz Emir Beyribey

Vice President, Digital Transformation Office, Presidency of the Republic of Turkey

Ekrem İmamoğlu

Mayor of Istanbul

Esra Eczacıbaşı Coşkun

Board Member & Digital Transformation Coordinator, Eczacıbaşı Holding

Mehmet Tütüncü

CEO and Vice Chairman, Yıldız Holding

Mustafa Seçkin

Executive Vice President, Turkey, Central Asia and Iran, Unilever

Mehmet Ali Akarca

General Manager, KoçSistem

Hakan Göl

Partner, Consulting Leader, Head of Deloitte Digital Turkey

Bünyamin Özyaşar

Senior Solution Engineer Manager, Turkey, VMware

Ahmet Kahraman

Enterprise Sales Director, Data Market

Advisory Board

Bilal Genç

CTO, A101

Serkant Paker

CIO, AG Anadolu Grubu Holding

A. Fahri Arkan

CIO, AgeSA Hayat ve Emeklilik

İlker Altıntaş

EVP, Technology & Operations, Akbank

Gökhan Gökçay

SVP, Digital Banking & Payment Systems Technologies, Akbank

Metin Demirel

Assistant General Manager, Underwriting, Reinsurance and Customer Experience, Aksigorta

Evren Ayorak

CIO, Allianz

Murat Özkan

CIO, Anadolu Efes

Burak Uzkan

CIO, Anadolu Sağlık Merkezi

Mehmet Abacı

CIO, Anadolu Sigorta

Partnership Opportunities

Whether your primary objective is to increase your brand exposure, demonstrate thought leadership or drive new business, IDC attracts senior decision makers eager to learn about market trends and new solutions and build new business relationships.



 

Engage with a captive audience of IT Security leaders

 

Attend facilitated online introductions and 1-2-1 meetings

 

Market your brand to the right decision makers and influencers

 

Demonstrate your company’s thought leadership

 

Generate leads with buyers of technologies and services

Partners

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Contact Us

Esen Akinci

Conference Manager

+90533 519 6979

Ceren Tugcu

Sales Manager

+90 533 599 5205

About IDC

57 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.