Future of Work

Stay Connected in the New Normal

December 14, 2021


Even before the advent of COVID-19, organizations had been preparing themselves for the digital era and accelerating their digital transformation strategies, encountering challenges around technology, policy, and operations along the way. The ongoing pandemic has amplified those challenges and brought new ones to light, ratcheting up the pace of change as businesses battle to ensure their survival in the new normal.

Today, organizations must confront broader global health, climate, social, and economic challenges, rethinking almost every aspect of the way they work. This requires a fundamental change to existing – and often outdated – work models to an approach that fosters human-machine collaboration, enables new skills and worker experiences, and supports an intelligent and dynamic environment unbounded by time or physical space.

The IDC Future of Work digital event will explore dynamic and reconfigurable work models that result in empowered, outcome-focused, multidisciplinary teams that are able to meet the demands of the new work environment head on. Join us as we explore the foundations of an agile, modern workspace that securely, effectively, and proactively supports an increasingly diverse, distributed, and dynamic workforce. Discover how you can help your employees to become life-long learners and nurture the skillsets required to compete for years to come.


Time Event & Speakers

Welcome Address

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

IDC Keynote


The Rise of Collaboration in a Distributed World

In today's increasingly connected world, collaboration is taking on unprecedented power to transform. The result is a heightened focus on integrated applications as a critical strategic imperative for success. Collaborative tools are no longer seen as just an efficient way to share documents and improve workflow; critical pandemic response strategies have moved collaboration tools to the forefront of connectedness strategies as a critical foundation for removing friction.


5G Drives Greater Urgency for Network Transformation

As we enter the era of multiplied innovation, the use of disparate technology solutions is creating a significantly more complex compute and networking environment. While the pace of telco network transformation to date has been sufficient to meet the needs of traditional wired and wireless deployments, 5G networks are bringing about an exponentially more complex dynamic that requires an acceleration of investment in telco transformation. That complexity under 5G brings new urgency to the telco network transformation imperative.


Enabling Business Resilience with Big Data, Analytics and AI

Connectivity has become even more important in 2021, given that businesses have become more distributed than ever before as a result of the COVID-19 pandemic. Enterprises have had to quickly pivot to support remote workers, turning cloud platforms and video collaboration tools into mission-critical assets. In 2020, "connectedness" has become the glue that enables the modern digital world. The challenges of supporting connectivity in this complex and distributed environment have forced enterprises and services providers to reconsider how their networks are architected to ensure they can meet the digital needs of the coming decade.


The Importance of Investing in Intelligent, Dynamic Network Architectures and Technologies Required for Modern Applications

Over the next two years, IDC expects organizations to increasingly embrace new hybrid ways of interacting with customers. However, not all will succeed due to a lack of investment in customer-facing applications and the intelligent, dynamic network architectures required to support enhanced online and remote experiences. The COVID-19 pandemic forced a rapid shift of employees to mass remote working and saw most consumer sales moving online. And while many companies refocused their efforts in this direction, they often did not have the customer-service technologies required to quickly address problems and questions.


AI-Enabled Tools and Functions to Manage Network Performance Issues Proactively for Enhanced Application Performance

The COVID-19 pandemic has driven organizations towards on-ramp cloud bandwidth to facilitate access to collaboration and business process applications. The post-pandemic environment will see enterprises increasingly leverage digital technology innovations including enhanced automation, AI-driven intelligence, and autonomously operated networks. With a geographically distributed workforce, companies will leverage AI to route traffic to the most relevant personnel based on predetermined algorithms. The network will also be intelligent enough to adopt the most cost-effective routes, while multihoming will enable automatic business continuity and disaster recovery.


Strategies for the New work Experience

In a world where data is increasingly responsible for driving action, ensuring the veracity of data and transforming it into insights is a strategic imperative. But it is not just having more data that matters. According to IDC, less than 3% of the data currently created is analyzed to affect enterprise intelligence. What becomes essential is to put data into context to provide meaning, to understand it in relationship to other data and events to gain knowledge, and to add judgement and action to achieve insight and the full potential of value realization — meaningful, value-added learning, predictions, and actions that improve engagement, processes, enterprise decision making, resilience, and much more.


The Safe Return to the Office

The disruption wrought by COVID-19 has exposed, accelerated, and introduced new threats to organizations and their assets, increasing noise and dissonance and eroding trust among partners and customers. The enhanced reliance on digital channels, cashless transactions, e-signatures, and other virtual interactions exposes new threat surfaces and new vulnerabilities to be exploited by organized actors leveraging AI. Ransomware, cybercrime, scams, and nation-state attacks are common events that cause significant business disruptions, high costs, and reputational damage. Stakeholders now expect trust and reputation to go beyond securing data and assets to incorporate the wholesale protection of employees, partners, and customers.


Consumers Want a Safe, Secure, and Seamless CX

The COVID-19 pandemic has refocused customer priorities and shifted the way in which consumers and brands interact. Companies with the best price, coolest product, or most memorable marketing campaign will not necessarily have an advantage compared with companies that provide a safe, secured, and seamless experience. Customers also increasingly care about the safety and security of employees, how customer data is collected and used, and the company's environmental and social justice footprint. As a result, companies need to understand the different contextual expectations of their customers — whether they are students, patients, consumers, or businesses — and adjust the way they engage and support them.


The Value of Deploying Strategic, Integrated Connectivity Throughout the Organization

COVID-19 has reshaped how people think about internet connectivity and the urgency to bridge the digital divide. While this divide is greater in developing nations, developed countries see the divide run through rural and low socioeconomic status communities. For organizations, connectivity is critical for information to be created, shared, and consumed in real time. Enterprises that deploy strategic, integrated connectivity throughout the organization will realize higher returns on investment through gains in revenue, customer retention, infrastructure longevity, and process and cost efficiencies.


Technology Focus Group Sessions (Parallel Sessions)

Future of Industries

13:25 - 13:30

IDC Overview

13:30 - 13:45

Driving Organizational Everything with Data

13:45 - 14:00

Trust as a Foundation of Organizational Resilience

14:00 - 14:15

The Evolving Role of Network Administrators and Managers

14:15 - 14:30

The Future of Work: Preparing for the Digitalized / Industry 4.0 Era

Future of Connectedness

13:25 - 13:30

IDC Overview

13:30 - 13:45

Connectivity Has Never Been More Critical for Organizations Around the World

13:45 - 14:00

Keeping Up with Change: Connectivity as a Strategic Imperative

14:00 - 14:15

Migrating to Your Organization’s Network of the Future Should Be Seamless and Risk Averse

14:15 - 14:30

Overcoming the Complexity of Managing Connectedness


Networking & Gamification


Summary & Close


Platinum Partner
Gold Partner

General Information

Virtual Event

Tuesday, 14th December 2021

10:00 am (UAE Time)





For more information, please contact: Rania Mustafa Hanafi - Conference Manager

 Mobile: +971 52 9125993, Email: rmustafa@idc.com

     Registration Fee
     Free of Charge : For End Users (not IT + Consultant companies)

Contact Us

Shabana Mahadiwala

AVP Conferences

+971 56 414 5986

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.