IDCTürkiyeCIO SummitAccelerating Your Journey to a Digital-First World
In-Person Event | May 13 - May 14, 2022
Whether they're building resilient digital infrastructures or addressing the unique demands of a distributed workforce, CIOs are adapting their organizations to meet a new set of challenges and rethinking their leadership practices for a digital-first world. They are accelerating their digital investments and building organizations that adapt to evolving business requirements and capitalize on change.
The 2022 edition of the IDC Turkey CIO Summit will explore the increasing pace of innovation, examine the region's evolving technology landscape, and present best-practice strategies that will help organizations transform themselves into digitally resilient future enterprises.
Summit Highlights
Highlights from the 13th Edition of IDC Türkiye CIO Summit 2022
The IDC Türkiye CIO Summit 2022 features a tailored agenda filled with handpicked topics, discussions, panel sessions, and keynote presentations from regional and global technology experts that will explore all of today's hottest ICT issues.
The 2022 edition will be hosted as an in-person event on May 13-14. Here's what you can expect:
ETID - Association of E-Commerce Operators founded in 2007 by leading companies of e-commerce industry and continues today with adding value to the e-commerce in Turkey. Main objective of the ETID is growth of the industry by ensuring the provision of the necessary legislations/regulations, educating firms and target groups, creating industrial awareness.Together with researches, studies, and know-how of the members EDIT is contributing and guiding on analyzing needs of the sector and designing legal infrastructure in Turkish e-commerce eco-system. ETID is working to create value for both consumers and the e-commerce industry with Turkey's leading 40 e-commerce members.
Strategic Partner
Summit Partner
KoçSistem
As a member of Koç Group of Companies, KoçSistem is a long-established and leading information technology company, presenting technology to the business world for over 75 years. Offering a competitive edge and productivity to companies with its innovative products and services, KoçSistem maintains its leading position in the industry, with its vision, modes of operation, and the value it attaches to its stakeholders. Playing a leading role in the digital transformation of companies, KoçSistem offers a wide range of products and services in areas such as Internet of Things, Big Data & Analytics, Security, Corporate Cloud, Corporate Mobility, Business Solutions, Digital Workforce and RPA. With the proactive products and services offered for the business needs of customers in the industries such as banking, retail, energy, durable consumer goods, automotive, government, insurance, and many more, it digitalizes the total value chain of its customers from the supply chain to the customer experience. KoçSistem carries the industries into the future with its innovative solutions and innovative technologies. KoçSistem has developed strong strategic partnerships with the major technology producers in the world. With its strategic sectoral perspective creating value for customers and shedding light on the future, market-oriented product management, R&D and innovation power steering the technology, KoçSistem is ready for new transformations!
Summit Partner
Google Cloud
İşletmeleri ‘bulut teknolojilerine’ entegre etmeleri, bugünkü pazar koşullarında rekabette kalıcı olabilmelerinde zorunlu ihtiyaçlardan biri haline geldi. Gelişen teknolojinin; planlama, iş modelleri ve son kullanıcıya değer yaratacak çözümlere yönelik yarattığı dönüşüm, bu gereksinimde etkili oldu. Google Cloud çözümleri ile Google, işletmelerin bu ihtiyaçlarına cevap vermektediri. Bugün milyarca kullanıcıya kesintisiz ve güvenli hizmet vermek için kullandığı bulut çözümlerini işletmelerin de hizmetine sunmaktadır. Google Cloud ile özellikle perakende sektörüne, çalışanları ile etkileşimi artıracak ve maliyet verimliliği sağlayacak çözümler sunmaktadir. G-suite (Google Dökümanlar, sunum çözümleri gibi akıllı uygulamaları kapsayan çözüm) Google Cloud üzerinde Big Data Analytics, Google Haritalar gibi platformlar perakendecinin sıfır sabit yatırımla binlerce kullanıcı ve milyonlarca müşteri ile etkileşime geçebileceği çözümlerdir.
Summit Partner
Summit Partner
ICRON
ICRON is a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions.
Founded in 1992, ICRON has a single mission: to help our customers visualize, synchronize, and optimize their end-to-end operations and enable them to make optimized decisions that improve their productivity and profitability.
ICRON’s unified, end-to-end software platform – developed over the past 27 years by our team of academics and supply chain professionals and proven through over 500 successful implementations in some of the world’s largest corporations across various industries including manufacturing, aviation, automotive, high-tech and electronics, logistics, and maintenance, repair, and overhaul (MRO) – empowers companies to achieve their business goals through decision-centric optimization.
With ICRON, each company’s planners and other key stakeholders can not only generate and execute integrated, optimized plans, but also can make optimized strategic, tactical, and operational decisions based on real-time data and collaborative organizational input.
ICRON’s algorithm-based, data-driven, decision-centric software platform supports multiple users, multiple decision processes, multiple scenarios, and multiple problem-solving techniques including optimization, heuristics, routing, scheduling, machine learning, and artificial intelligence algorithms and others.
ICRON’s comprehensive set of software solutions – which includes our Aviation Suite, Supply Chain Suite, MRO Planning Solution, and Workforce Planning Solution – will enable your company to optimize your decision making, execution, performance, and profitability across your end-to-end operations. With ICRON’s solutions, you can instantly transform your real-time data into optimized decisions that drive greater operational efficiency, delivery performance, and bottom-line results.
No matter how complex and challenging your company’s planning and operational problems are, ICRON will serve as the single solution – delivering total decision-centric optimization across your end-to-end operations and elevating your efficiency, service-level performance, and profitability.
Headquartered in Amsterdam, ICRON also has offices in Istanbul, Kuala Lumpur, and Singapore, and has a network of customers all around the world.
Summit Partner
Summit Partner
Oracle
Emerging technologies are disrupting old paradigms and unleashing new opportunities. Oracle has embedded innovative technologies in every aspect of our cloud, enabling companies to reimagine their businesses, processes, and experiences. With the introduction of Oracle Autonomous Database, the industry’s only self-driving, self-securing, and self-repairing database, Oracle is again revolutionizing how data is managed. Oracle is the #1 provider of business software, with a broad portfolio of solutions for companies of all sizes. Today, 430,000 customers in 175 countries use Oracle technologies to seize business opportunities and solve real, tangible challenges.
Summit Partner
SabancıDx
Türkiye’nin dijital dönüşümüne liderlik etme ve yazılımın gücüyle dünyaya açılma vizyonuyla faaliyet gösteren SabancıDx, yenilikçi dijital fikirlerle sürdürülebilir faydalar üreterek kurumları geleceğe taşıma misyonunu üstlenen dijital ve analitik çözüm ortağıdır. SabancıDx, sahip olduğu uzman kadrosuyla, İleri Veri Analitiği, Siber Güvenlik, Endüstriyel IoT, Robotik İşgücü ve Yapay Zeka gibi dijital alanda çığır açan yeni nesil teknolojilerin yanı sıra verdiği danışmanlık ve teknoloji hizmetleriyle şirketlerin dijital dönüşüm yolculuklarındaki tüm ihtiyaçlarını karşılar. SabancıDx bünyesinde bulundurduğu dijital B2B satin alma platformu Pratis, e-Dönüşüm platformu Edoksis ve insan kaynakları dijital çözüm platformu HrWe gibi değer yaratan yazılım ürünleriyle de şirketlerin gelecek hedeflerini destekler. Markasındaki “X” ile henüz keşfedilmemiş olanı ve dijitalin çarpan etkisini yansıtan SabancıDx, değer odaklı yaklaşımıyla geleceği hedefleyen tüm şirketlerin dijital yolculuklarında her zaman yanında.
In partnership with cosponsor:
Bulutistan
2015 yılında kurulan Bulutistan, regülasyonlara uyumlu yerel veri merkezlerinden sunduğu yenilikçi bilişim servisleri ile son dört yılda en hızlı büyüyen teknoloji şirketidir. Merkezi Türkiye, İstanbul’da yer alan Bulutistan, Equinix Küresel Bağlantı (Cloud Exchange) Ağı’na Türkiye'den entegre ilk şirket olarak bilişim hizmet ihracatını arttırmaya odaklanmış butik bir bulut bilişim platformu olarak katma değerli bulut hizmetleri vermektedir. SAP çözümlerinde derinlemesine uzmanlığa sahip olan Bulutistan, Türkiye ve Avrupa çapındaki kuruluşlara yüksek performanslı, yüksek düzeyde erişilebilir ve yönetilen SAP hizmetleri sunuyor. Deloitte Technology Fast 50 Türkiye 2019 Programı tarafından Türkiye’nin en hızlı büyüyen teknoloji şirketi seçilen Bulutistan, Müşteri İnovasyonuna ve Dönüşümüne Yön Veren Sıra Dışı Servisleri ile 2020 IBM Beacon Ödülü sahibidir.
Summit Partner
SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 293,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Summit Partner
Summit Partner
Platinum Partner
Platinum Partner
Cisco
Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings. A technology had to be invented to deal with disparate local area protocols; and as a result of solving their challenge - the multi-protocol router was born. Since then Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate.
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Platinum Partner
Gold Partner
Gold Partner
CrowdStrike
CrowdStrike is the leader in cloud-delivered endpoint protection. Leveraging artificial intelligence (AI), the CrowdStrike Falcon® platform offers instant visibility and protection across the enterprise and prevents attacks on endpoints on or off the network. CrowdStrike Falcon deploys in minutes to deliver real-time protection and actionable intelligence from Day One. It seamlessly unifies next-generation AV with best-in-class endpoint detection and response, backed by 24/7 [x-apple-data-detectors] managed hunting. Its cloud infrastructure and single-agent architecture take away complexity and add scalability, manageability, and speed.
CrowdStrike Falcon protects customers against all cyber attack types, using sophisticated signatureless AI and Indicator-of-Attack (IoA) based threat prevention to stop known and unknown threats in real time. Powered by the CrowdStrike Threat Graph™, Falcon instantly correlates 1 trillion security events a week from across the globe to immediately prevent and detect threats.
There’s much more to the story of how Falcon has redefined endpoint protection but there’s only one thing to remember about CrowdStrike: We stop breaches.
Gold Partner
Gold Partner
Gold Partner
Silver Partner
Silver Partner
Silver Partner
Silver Partner
Silver Partner
Cyberwise
Cyberwise is a pioneer cyber security solution provider in Turkey, with a holistic approach to IT, OT and Cyber Physcial Systems (CPS). We offer best of breed products from leading global technology vendors, project delivery, technical support, consulting, and auditing (incl. PCI-DSS and penetration testing) services to enterprise segment customers including Energy, Finance, Telco, and Government. Here in Cyberwise, over 120 employees located in Ankara, Istanbul, Dubai and Amsterdam are committed to provide exceptional customer satisfaction and top-notch services to over 500 enterprise customers.
The IDC Türkiye CIO Summit – A Proven Platform for Technology Leaders
Berke Menekli
VP, Global Head of Digital Platform Services,BSH Home Appliances Group
IDC CIO summits are always great platforms to get together with peers, experts and speakers to discuss and crystalize the significant issues at hand, understand different perspectives and facts. This year’s event, after few years remaining in the virtual world, carries also the positive energy of physically coming together and nourish from each other. Looking forward to participate and waiting for listening the buzz.
IDC Spotlight
Talent Acquisition under Digitalization and New Technologies
Nevin Çizmecioğulları
Country Dİrector, Turkey, IDC
Finding talented people who know and can use digital technologies has become a global race, and points out that many institutions had to postpone their digital transformation projects for 35-45 weeks due to personnel shortages
Analyst Spotlight
The Unstoppable Rise of Digital and Its Effects on Organizations
Eren Eser
Senior Research Manager, Türkiye, IDC
"While the concept of digital is expanding its dominance day by day, the transformation it triggers causes radical changes in the structures of sectors and institutions.
Partner Spotlight
Enabling Resiliency In A Challenging Era
Mehmet Ali Akarca
General Manager, KoçSistem
Agile ways of doing business and innovative technologies turned the pandemic into an oppurtunity
Partner Spotlight
Digitization and Cloud Transformation
Tevfik Kor
CDO, SabancıDx
Agile ways of doing business and innovative technologies turned the pandemic into an oppurtunity
With digitalization and new technologies, there was a shortage of competent personnel all over the world. However, it has never had such an impact on daily business life. Our finance sector, which is more advanced than Europe and trains competent personnel, has so far lost personnel to many sectors such as telecom, energy, retail, etc. However, with e-commerce companies increasing with the pandemic and significant inflation, getting a salary in USD/Euros, escaping the atmosphere of anxiety and despair in the country, dealing with private school fees and challenging exams for their children, if any, and even being able to work without physically moving to another country is a challenge. It forces managers to rethink.
With digitalization, the importance of technology has increased, and institutions that want to increase their income and reduce their risks by selling products and services abroad in USD/Euro with new business opportunities, and with increasing costs, started to invest more in technology and Technology managers are much more active in the Board of Directors. came to the roles. However, managers need competent human resources to realize and sustain these Technology projects. In order to find the right personnel and prevent existing ones from leaving their institutions or the country, Technology Managers Human Resources units have to work more closely than before and find the right solutions in a timely manner.
In the last few years, before the pandemic, institutions had begun to lose personnel to developed countries such as the Netherlands, England, and Germany. However, with the epidemic and increasing inflation, the increase in losses began to force all institutions exponentially. Institutions can no longer accept applications from universities that accept outstanding students with high scores. Alaylı, things have to be taken away with open education graduates. Even internship programs do not work, because young people dream of foreign exchange programs and internships with Erasmus etc programs.
While it is said that for some positions, the right competent staff cannot be found for 1.5-2 years, even if non-competent staff is recruited, they would already be trained in this period, while the expectation of the staff's stay in institutions should not be more than 1-2 years.
It is a separate problem whether there are enough competent faculty members in universities, it takes months to open new programs and universities act far away from the dynamic - Agile expectations of the sectors. Each institution tries to organize cooperation, internship and training programs with their own universities/high schools.
Beyond the political discourses, the ideal solution seems to be to train new human resources in cooperation with universities, vocational high schools and institutions with a more holistic program, to combine resources to bring unemployed young people into the sector, and to be volunteer trainers for the training activities of experienced people in the sector.
On the other hand, for the satisfaction of the employees, it is necessary to find and develop different sources of motivation instead of motivating them only with salary. Employee and Customer Experience programs have to be the main focus of companies and meet expectations.
While the need for informatics personnel in the world was 57 million in 2021, it will be 59.6 million in 2022, 62.27 million in 2023, 65 million in 2024 and 68 million in 2025. Especially with the increase of 16.5 million human resources in software to 21.7, it is necessary to develop 5.2 million additional software developers. Finding talented people who know and can use digital technologies has become a global race, and points out that many institutions had to postpone their digital transformation projects for 35-45 weeks due to personnel shortages. Stating that the most important agenda is to overcome the gender gap in technology roles in order to promote employee well-being and create a supportive employee environment. "Closing the gender gap in order to remain competitive" has moved from being "important but not necessary" to "obligation to close". 26% of those working in data and artificial intelligence roles in the world, 15% of those working in engineering roles and 12% of those working in cloud computing roles are women.
“According to studies, young women often lose interest in math and science in middle school, and less than 10 percent of young women see technology as a first or second career choice. I think one of the main reasons is the lack of role models. 78 percent of students do not know a famous woman working in the field of technology by name. With the young population and many role models, it is necessary to organize girls into the field of technology, starting from the most basic education institutions, in cooperation with the Ministry of National Education, public and private schools. While there is already a serious talent gap in the field of technology all over the world and the wages paid are against TL, and we have lost a lot of human resources who moved from afar or to another geography in order to earn USD-EURO-Pounds, the training work should be accelerated and the existing human resources should be rebuilt. must be retrained.”
While transformation and change take place at a rapid pace in our age, it is undoubtedly very valuable to be aware of the high frequency created by digital power. It is an important necessity for the future for the business world to adopt a wide variety of new generation technologies such as artificial intelligence, data analytics, cloud technologies and machine learning. Moreover, this transformation makes it possible for the business world not only to meet the criteria of financial success, but also to contact areas such as sustainability and innovative marketing more quickly and effectively. On the other hand, the acceleration of digitalization globally enables humanity to meet the risks specific to the digital world, while making it necessary to take high security measures against them.
While cloud technologies, one of the building blocks of the growing digital world, have an important share in digital transformation; contributes to the effectiveness and efficiency of companies in many ways. The preference rate of cloud technology, which adds value to the work of companies with the advantages it provides from different aspects, continues to increase day by day. In this period when the sharing economy stands out, the application of the "pay as you go" model regardless of location creates an important added value for institutions. Today, where companies make a difference in their sectors with efficiency and savings, choosing cloud computing instead of purchasing a high-cost IT infrastructure and finding the opportunity to rent it provides companies with valuable financial gain. With this method, companies have the chance to access these tools over the internet and pay in proportion to their use, without having to spend big on databases, software and hardware. On the whole, transitioning to cloud systems offers companies the chance to eliminate the factors that have burdened them both operationally and financially in the past.
In today's world, where the limits for competition have been removed with globalization, companies now need to access new technologies and digital tools earlier and faster. In this context, the remarkable contribution of cloud technologies should be taken into account. Because while cloud technologies take on the responsibility of developing new skills and features; Companies that focus on these systems can have up-to-date innovations and developing technological opportunities built into their IT systems and automatically. According to analysts, annual revenue increases in this market are expected to be over 30 percent from 2021 to 2025. Global cloud spending will grow 7 times faster than overall IT spending. With the flexibility it provides for companies in every ecosystem where competition is increasing day by day, cloud services will be among the most valuable components of institutions that step into digital transformation.
It is seen that the adoption of the agile working model is important for companies operating on a global scale, especially in the last period, in keeping up with the transformation, and in this context, many companies prefer agile implementation. The value of cloud technologies comes to the fore in adapting to the new agile business world. With cloud-based infrastructures, companies can easily access the resources that support new digital business environments, while gaining the ability to develop and deploy agile applications.
In terms of security, B2B companies should focus on strengthening their infrastructure to support existing business processes, as well as prioritize cloud security. According to the Current Situation of Cyber Security in Turkey research, prepared in collaboration with SabancıDx and IDC Turkey, IT managers in Turkey expect data-driven attacks and attacks targeting cloud environments to increase in the coming period. In this context, it is important for companies to strengthen their security procedures so that the secure ties they establish with their customers are not damaged due to system vulnerabilities and to be prepared for increasing risks.
The pandemic, the effects of which will be dealt with on a global scale for quite some time has changed all our patterns. While the rules of the business world are being rewritten; Digital technologies have brought new opportunities. Institutions were able to test the technologies that formed the building blocks of the 4th Industrial Revolution in the most challenging conditions. Moreover, leveraging the breakthroughs these technologies provide, the leaders found themselves on the threshold of a world that promises a host of new opportunities.
Shocking technologies such as the internet of things, advanced analytics, artificial intelligence, and machine learning have enabled organizations to focus on new values. The unique business culture and ecosystem generated by digital transformation, have shown everyone that this time there is a need for a fundamental mentality change beyond the use of technology. For instance, we started to question the concept of leadership all over again on the basis of its diverse aspects. The concept of “digital leadership based on trust” became more talked-about, and as managers, each of us tried to adapt to new behavioral patterns that met the demands of the era.
The ability and agility of society and economies to adapt to new conditions are seen more clearly in such times. With the impact of the pandemic, brands worldwide clearly saw that they have to use digital tools and methods more effectively in all business processes in order to stay abreast of the rapidly changing consumer habits, reconsider customer expectations, and finally attain potential customers. Decisions taken quickly in all business processes and agility in operation were the keys to the success of this period, and its atmosphere forced companies to transform into agile ways of doing business.
Many studies show that investments in digital transformation in the world will continue without cutting speed. The need for change in businesses manifests itself at almost every level. Because we see that the demand for change is snowballing in every direction, impacting anything from finance to operations, from human resources to technology management.
A very recent study that explores the various dynamics associated with the management of digital transformation highlights why companies need change. As a result of the social, economic, and environmental changes experienced today, businesses now want to be able to come up with concrete and quick answers to the problems they confront. Transformation can be defined as the adaptation process of the companies against the surprises that surface in the business environment consequent upon frailties. Why are companies investing in transformation?
The research in question placed three main groups in the front positions.
Companies mostly (42%) desire to enter secondary markets that they feel at home with in order to increase their current revenue streams and thus expand their business.
Again, companies want to optimize their current business (37%) including streamlining their business operations, improving their performance, and increasing their cash reserves for investment financing. New generation technologies demonstrate that companies can rapidly progress in many areas simultaneously and in parallel.
Therefore, the transformation efforts of professional managers (21%) who want to bring a new perspective and style to their current businesses, constitute the third-largest group. So, what are the factors that initiate or trigger the transformation? Several topics were identified in the research, but primarily two of them equally share the same front position (21%): Opportunities offered by new generation technologies and operational process inefficiency are the most important issues that trigger current digital transformation investments. We personally observe these and similar phenomena presented by the research in our customers.
In this context, data science is now becoming much more important and brings along many opportunities for companies. The Internet of Things and advanced analytics are now at a level of precision that can provide instant processing of streaming data.
As the cloud platforms, geared with their managed services and cybersecurity technologies, provide institutions with the opportunity to work independent of the physical space and time constraints, digitalized companies become able to easily monitor all their business processes on a 24/7 basis and make quick decisions. As the advantage of working independently of the physical environment and using streamlined new technologies highlight “talent management”, expertise in newly developing fields and the ability to manage a dispersed workforce appear as the strengths that company managements need to develop.
"Technology is reshaping all industries and it is critical for CIOs and decision makers to keep informed about the latest trends disrupting technologies. The IDC Middle East CIO Summit has been an important platform for the past 15 years, providing an exclusive look at the very latest developments in technological innovation. "
"I'm pleased to announce that I will be joining the Advisory Board for the 2022 edition of the IDC Middle East CIO Summit, the most anticipated event of the year for technology experts across the region. I'm also looking forward to serving on the judging panel for the IDC Excellence Awards and helping to recognize the region's most inspiring technology achievements."
The pace of digitalization is on a steep acceleration. Great Resignation coupled with the voracious demand of digitalization towards IT talent forced companies to staff their increasingly open positions globally, and transform their working culture from a co location model, targeting a physical hinterland nearby, towards a hybrid / remote working with no borders anymore. The shift disturbs many local market equilibrium and present fatal dangers on local companies’ ability in emerging markets to secure even sufficient IT capacity to maintain operations. It created an almost globally aligned IT compensation structure where competing with local policies are not possible anymore.
This big shift impacted Turkish IT market as the other emerging markets, and contains significant opportunities if Turkey can quickly pivot towards a massive increase towards educating / re-educating the younger members of the society with valid IT skills and strong command of English language. It also pose a great danger if the shift can not happen quickly, by leaving the companies who can not retain IT talent high and dry.
This is such an important point in our history that we as professionals of IT has to also step in and do as much as we can.
IDC CIO summits are always great platforms to get together with peers, experts and speakers to discuss and crystalize the significant issues at hand, understand different perspectives and facts. This year’s event, after few years remaining in the virtual world, carries also the positive energy of physically coming together and nourish from each other.
Looking forward to participate and waiting for listening the buzz
While the concept of digital is expanding its dominance day by day, the transformation it triggers causes radical changes in the structures of sectors and organizations. According to the results of the research conducted by IDC Turkey in October 2021, while institutions in Turkey currently generate 39% of their revenues from digital-related products, services and channels, they expect this ratio to reach 57% by the end of the next three years. As the impact of digital on the revenues of organizations increases, the budgets allocated by companies for digital transformation are also increasing. According to IDC's projections, digital transformation spending will reach $3.7 trillion globally in 2022. This figure corresponds to spending more than 4 times of Turkey's GDP. Considering that the size of the world economy is around 85 trillion dollars, digital transformation expenditures make up 4% of the total economy.
The change experienced causes changes in the business models and working styles of organizations beyond the economic dimension. While the budgets allocated for digital were heavily under the control of IT units in the past, we now observe that business units have a significant share in the funding of DX. According to the research carried out by IDC in Turkey, one out of every five companies has a budget reserved for this issue. In addition to that, we observed that 26% of the budget is under the control of business units.
The dispersed funding structure of the company makes a coordinated approach much more critical for the successful implementation of projects in DX. For example, the success of a digital twin project of a company operating in the manufacturing sector requires the company's operations leader and technology leader to work much more closely, while a project focused on improving the employee experience requires close coordination between the human resource leader and the technology leader. In summary, while the economy is shaping up with a digital focus, brand new usage scenarios for digital are emerging. Institutions also need to create "digital dream teams" to achieve success in these scenarios.
Although the storm created by digital triggers companies to implement many accelerating works in this field, the new world order also brings uncertainty with rapidly changing market conditions and emerging new competitors. To combat uncertainty, companies must have digital flexibility and resilience. We can define the concept of digital flexibility and resilience as not only re-adapting existing business operations, but also benefiting from new market conditions by making use of their digital capabilities in changing market conditions. Unfortunately, it is not easy to have this flexibility and resistance. First of all, institutions need to have a digital platform and ecosystem. A culture centered on digital and a management approach shaped accordingly are indispensable. Finally, we observe that companies that are successful in this field focus heavily on the concept of sustainability. While progress is being made to contain COVID-19, institutions are also focusing on specific projects. According to the research of IDC Turkey, 62% of institutions are working on new business models. Sudden changes in customer behavior and the uncertainty brought by the new era require companies to be much closer to their customers. In parallel, we observe that 51% of companies in Turkey are trying to increase their competence in reaching their customers directly. However, COVID-19 and its devastating effects on the supply system have revealed how important the concept of ecosystem is. As a reflection of this, 38% of institutions are working on new partnership models with their suppliers. Finally, as a reflection of the digital world, there is a significant increase in the traces left by customers on digital channels, and therefore in data. Many companies are also motivated to create value and revenue from their data.
Perhaps the most lasting impact of COVID-19 in business life has been in our working style. According to the research of IDC Turkey, 85% of the participants share that hybrid working models will be an established working model for many industries. However, the hybrid approach also differs within companies. While some companies offer their employees to work in the office or at home as an option, some expect employees to work in the office on a fixed schedule, while others expect them to work from home on some days. On the other hand, the importance of the processes being able to operate independently of people is much better understood. As a result, most respondents predict that automation of repetitive tasks and workflows will become more common. Finally, the prediction that online meetings, which quickly entered our lives, will be widely used in the post-COVID-19 period, was expressed by many participants.
All in all, we are stepping into a new era where digital is expanding its dominance day by day. In the new era, institutions need to adjust their business model according to new business requirements in order to remain competitive, and they need to build a digital-focused culture and structure where they can closely follow the changing needs of customers.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.
Türkiye
CIO Summit
Accelerating Your Journey to a Digital-First World
