The COVID-19 pandemic has thrust us into a digital-first world, where new digital habits are reshaping consumer behavior. At the same time, end-user organizations are taking a digital-first approach to products, services, customer and employee experiences, and operations. For these organizations, accelerating the journey to becoming a digital enterprise is essential not only for navigating the uncertainties brought about by the pandemic but also for thriving in the future.
As end-user organizations across the Middle East, Turkey, and Africa region increasingly embrace this new approach to business, leveraging advanced technologies to drive innovation, transform their products, and facilitate critical business outcomes, technology providers need to ramp up their capabilities to address their evolving needs.
Building a portfolio that has a significant share of advanced technologies such as cloud, IoT, AI, and edge computing, developing business-outcome-focused conversations with customer executives, strengthening skills in advanced technologies, deepening industry knowhow, and fostering an innovation mindset will all be essential competencies that tech providers need to develop if they are to sustain and increase customer wallet share in the digital-first world.
Against this backdrop, IDC Directions 2022 Middle East, Turkey & Africa IDC will shine a critical light on the very latest digital acceleration trends, providing essential guidance to the region's foremost ICT vendors on proven best practices for transforming themselves into new-age digital partners for their customers.
2) UAE & Other GCC (excl. KSA) IT & Telecom Markets
3) META Cloud and Datacenter markets
4) Saudi IT & Telecom Markets
5) META Telecommunications, IoT and Regulations
6) META Banking and Financial Services Industry Insights
7) META Public Sector and Smart Cities Insights
8) Egypt & North Africa IT & Telecom Markets
9) META Software Applications and Emerging Tech (AI, RPA, Analytics, Blockchain)
10) META Personal Computing Devices Market
11) META Mobile Phones, Printers and Hard Copy peripherals Market
12) META Conferences & Events
13) META Research & Consulting - Products & Services
10:0010:05
Welcome Address
Jyoti Lalchandani
Group Vice President & Regional Managing Director (META), IDC
10:0510:25
Reimagining Technology Strategies for a Digital-First World
Crawford Del Prete
President, IDC Worldwide
10:2510:55
ICT Industry Trends in a Digital-First World
Steven Frantzen
Senior Vice President (EMEA) & Managing Director (CEMA), IDC
The ICT industry has embarked on an accelerated phase of development given technology’s centrality to all aspects of business and life post-pandemic. Despite considerable headwinds the industry is positioned for a period of extensive growth against the backdrop of the global transition to more digital products and services. This session will look more closely at some of the key factors, changes and spending trends affecting the ICT industry in our Digital First world.
10:5511:40
Unlocking Opportunities in the Digital-First World: Middle East, Turkey, and Africa Regional Outlook
Jyoti Lalchandani
Group Vice President & Regional Managing Director (META), IDC
The digital acceleration that overtook the economies of the META region during the pandemic has thrust organizations into a world of 'digital-first' consumers, employees, and industry partners. As different parts of the region take varied paths of recovery from the pandemic — some more uneven and bumpy than others — organizations across industries, being wary of future disruptions, will strive to develop resiliency by aggressively leveraging technologies such as cloud, AI, digital infrastructure, IoT, and security, among others. As digital innovation scales up and industry ecosystems converge during the post-Covid recovery, technology providers could tap into significant new growth opportunities and unearth ways to create new customer value. This session will present IDC's latest outlook for technology, industry, and country markets across the META region and highlight key growth opportunities for ICT vendors, service providers, telecom providers, and other industry players.
11:4012:25
Technology Track Sessions (Parallel Sessions)
Technology Track Session 1
11:40 - 12:10
The Future of Enterprise in a Cloud-Centric, Digital-First World: Uncover Strategic Opportunities to Participate in the Cloud Supply Chain
Wilson Xavier
Research Director, Telecom & IT Services (META), IDC
The Future of Enterprise in a Cloud-Centric, Digital-First World: Uncover Strategic Opportunities to Participate in the Cloud Supply Chain
As we look forward into 2022 and beyond, success in the digital-first world will be defined by an enterprises' ability to participate in the connected-digital economy and drive desirable business outcomes by leveraging innovative technologies and delivering digital value services. As enterprises increasingly embrace a cloud-native vision and accelerate their adoption of cloud platforms as a foundation for their digital transformation, unprecedented opportunities are emerging for the vendor ecosystem to enable cloud-centric digital infrastructure, cloud-native application transformation, and next-gen networks at the core and edge underpinned by cloud services capabilities. This session will outline the strategic priorities, investments, and initiatives required to participate in the cloud supply chain as enterprises across the META region define their agile, resilient, and sustainable futures.
Technology Track Session 2
11:40 - 12:25
Innovation Accelerators: A Force-Multiplier for Organizational Resiliency and Sustainability in the New Reality
Harish Dunakhe
Research Director, Software and Cloud, IDC Middle East, Africa, & Turkey
Technology Track Session 3
11:40 - 12:10
Navigating the complex IT Devices Market: trends in PC, Print and Smartphone Markets
Roberto Alunni
Senior Research Manager, Imaging Devices & Document Solutions, IDC Middle East & Africa
Navigating the complex IT Devices Market: trends in PC, Print and Smartphone Markets
An overview of the must watch trends for IT Devices in the next few years. This will include a situation overview with an update on the outlook for devices, Future of Work trends and insights into strategic verticals and customer segments.
Technology Track Session 1
11:40 - 12:10
The Future of Enterprise in a Cloud-Centric, Digital-First World: Uncover Strategic Opportunities to Participate in the Cloud Supply Chain
11:40 - 12:10
The Future of Enterprise in a Cloud-Centric, Digital-First World: Uncover Strategic Opportunities to Participate in the Cloud Supply Chain
As we look forward into 2022 and beyond, success in the digital-first world will be defined by an enterprises' ability to participate in the connected-digital economy and drive desirable business outcomes by leveraging innovative technologies and delivering digital value services. As enterprises increasingly embrace a cloud-native vision and accelerate their adoption of cloud platforms as a foundation for their digital transformation, unprecedented opportunities are emerging for the vendor ecosystem to enable cloud-centric digital infrastructure, cloud-native application transformation, and next-gen networks at the core and edge underpinned by cloud services capabilities. This session will outline the strategic priorities, investments, and initiatives required to participate in the cloud supply chain as enterprises across the META region define their agile, resilient, and sustainable futures.
Wilson Xavier
Research Director, Telecom & IT Services (META), IDC
Technology Track Session 2
11:40 - 12:25
Innovation Accelerators: A Force-Multiplier for Organizational Resiliency and Sustainability in the New Reality
11:40 - 12:25
Innovation Accelerators: A Force-Multiplier for Organizational Resiliency and Sustainability in the New Reality
Harish Dunakhe
Research Director, Software and Cloud, IDC Middle East, Africa, & Turkey
Technology Track Session 3
11:40 - 12:10
Navigating the complex IT Devices Market: trends in PC, Print and Smartphone Markets
11:40 - 12:10
Navigating the complex IT Devices Market: trends in PC, Print and Smartphone Markets
An overview of the must watch trends for IT Devices in the next few years. This will include a situation overview with an update on the outlook for devices, Future of Work trends and insights into strategic verticals and customer segments.
Roberto Alunni
Senior Research Manager, Imaging Devices & Document Solutions, IDC Middle East & Africa
12:2513:00
GEO Focus Tracks (Parallel Sessions)
GEO Track 1
12:25 - 13:00
The UAE and Other Key Gulf Countries: Recalibrating Market Opportunities in the Post-Pandemic Era
Ranjit Rajan
Vice President, Research (META), IDC
The UAE and Other Key Gulf Countries: Recalibrating Market Opportunities in the Post-Pandemic Era
As the UAE charts a rapid recovery from the pandemic, most industries are being rapidly disrupted by digitally augmented products and services, as well as by the emergence of digital business models and industry partnerships. Backed by visionary national digital strategies and accelerated public sector digital agendas, 'born-digital' start-ups and traditional organizations with 'digital-first' strategies are unlocking opportunities and creating new value in the digital economy. Investments by tech vendors, cloud providers, telcos, and services firms in infrastructure and deep skills are accelerating market development for technologies such as cloud, AI, and security, among others. This session will present IDC's technology market outlook for the UAE and other key Gulf markets (excluding Saudi Arabia). It will examine the key digital paradigms that will shape the market over the coming years and detail the key shifts in CxO tech priorities and strategies.
GEO Track 2
12:25 - 13:00
Unlocking the potential of DX opportunities in Saudi Arabia
Hamza Naqshbandi
Associate Vice President, Saudi Arabia and Bahrain
Unlocking the potential of DX opportunities in Saudi Arabia
Saudi Arabia's unprecedented transformation and the resulting maturity have created a growing appetite for advanced digital solutions across industries. While opportunities for vendors await, it is not straightforward to identify and capitalize on them given the multi-faceted nature of the kingdom’s evolution. Join IDC in this session to uncover these pockets of opportunity and gain a fresh understanding of how 2022 is going to be shaped by the accelerated adoption of digital technologies.
GEO Track 3
12:25 - 12:50
Define Your Strategy to Capture Egypt’s Growth Momentum Through 2022 and Beyond
Nagia El-Emary
Country Director (Egypt) & Senior Consultant (MEA), IDC
Define Your Strategy to Capture Egypt’s Growth Momentum Through 2022 and Beyond
Egypt's economic growth has been strong and resilient since reforms were initiated, and it is expected to continue growing through the next few years at a rate of about 5% per annum. As one of the fastest growing economies in the region, underpinned by current stability and confidence, the country's ICT sector is ambitiously setting out to grow its overall contribution. The focus is multifaceted and includes:
• Accelerating infrastructure, digital backbone, datacenters, cloud, and hyperscalers' investments – reinforced by the new regulatory environment.
• Continuing to embed DX across key sectors including government and citizen services, banking, telecommunications, manufacturing, real estate, and retail, among others.
• Driving the contactless digital economy forward.
• Building capacity with significant government spending on skills in emerging technologies.
• Increasing the outsourcing export market.
• Nurturing and expanding the leading innovation start-up ecosystem.
This session will provide ICT vendors and providers an overview of how to diversify their strategies for Egypt across these many different technology priorities.
GEO Track 1
12:25 - 13:00
The UAE and Other Key Gulf Countries: Recalibrating Market Opportunities in the Post-Pandemic Era
12:25 - 13:00
The UAE and Other Key Gulf Countries: Recalibrating Market Opportunities in the Post-Pandemic Era
As the UAE charts a rapid recovery from the pandemic, most industries are being rapidly disrupted by digitally augmented products and services, as well as by the emergence of digital business models and industry partnerships. Backed by visionary national digital strategies and accelerated public sector digital agendas, 'born-digital' start-ups and traditional organizations with 'digital-first' strategies are unlocking opportunities and creating new value in the digital economy. Investments by tech vendors, cloud providers, telcos, and services firms in infrastructure and deep skills are accelerating market development for technologies such as cloud, AI, and security, among others. This session will present IDC's technology market outlook for the UAE and other key Gulf markets (excluding Saudi Arabia). It will examine the key digital paradigms that will shape the market over the coming years and detail the key shifts in CxO tech priorities and strategies.
Ranjit Rajan
Vice President, Research (META), IDC
GEO Track 2
12:25 - 13:00
Unlocking the potential of DX opportunities in Saudi Arabia
12:25 - 13:00
Unlocking the potential of DX opportunities in Saudi Arabia
Saudi Arabia's unprecedented transformation and the resulting maturity have created a growing appetite for advanced digital solutions across industries. While opportunities for vendors await, it is not straightforward to identify and capitalize on them given the multi-faceted nature of the kingdom’s evolution. Join IDC in this session to uncover these pockets of opportunity and gain a fresh understanding of how 2022 is going to be shaped by the accelerated adoption of digital technologies.
Hamza Naqshbandi
Associate Vice President, Saudi Arabia and Bahrain
GEO Track 3
12:25 - 12:50
Define Your Strategy to Capture Egypt’s Growth Momentum Through 2022 and Beyond
12:25 - 12:50
Define Your Strategy to Capture Egypt’s Growth Momentum Through 2022 and Beyond
Egypt's economic growth has been strong and resilient since reforms were initiated, and it is expected to continue growing through the next few years at a rate of about 5% per annum. As one of the fastest growing economies in the region, underpinned by current stability and confidence, the country's ICT sector is ambitiously setting out to grow its overall contribution. The focus is multifaceted and includes:
• Accelerating infrastructure, digital backbone, datacenters, cloud, and hyperscalers' investments – reinforced by the new regulatory environment.
• Continuing to embed DX across key sectors including government and citizen services, banking, telecommunications, manufacturing, real estate, and retail, among others.
• Driving the contactless digital economy forward.
• Building capacity with significant government spending on skills in emerging technologies.
• Increasing the outsourcing export market.
• Nurturing and expanding the leading innovation start-up ecosystem.
This session will provide ICT vendors and providers an overview of how to diversify their strategies for Egypt across these many different technology priorities.
Nagia El-Emary
Country Director (Egypt) & Senior Consultant (MEA), IDC
13:0013:40
Industry Focus Sessions (Parallel Sessions)
Industry Focus Session 1
13:00 - 13:30
Future of Banking in Today’s Digital First World – Middle East, Turkey, and Africa
Sashi Mundhra
Associate Director, Financial Insights and Future of Industries Practice (META), IDC
Future of Banking in Today’s Digital First World – Middle East, Turkey, and Africa
The digital-first banking era is all about personalization, and frictionless customer journey. To meet this change, banks are investing in core modernization, digital payments, fintech collaboration, and intelligent process automation across the customer value chain. This presents a unique opportunity for technology vendors to collaborate with banks to help them grow beyond traditional boundaries by embracing data analytics, customer insights and leveraging cloud technologies to deliver a secure banking environment. In this session, we will explore how banks in Middle East, Turkey and Africa are directing their transformation initiatives and what they expect from their vendor ecosystem
Industry Focus Session 2
13:00 - 13:40
Technology-Led Transformation of the Public Sector: Turning Vision into Reality
Sourav Bhanja
Senior Consulting Director, META Consulting
Jebin George
Program Manager, Industry Solutions, IDC
Industry Focus Session 1
13:00 - 13:30
Future of Banking in Today’s Digital First World – Middle East, Turkey, and Africa
13:00 - 13:30
Future of Banking in Today’s Digital First World – Middle East, Turkey, and Africa
The digital-first banking era is all about personalization, and frictionless customer journey. To meet this change, banks are investing in core modernization, digital payments, fintech collaboration, and intelligent process automation across the customer value chain. This presents a unique opportunity for technology vendors to collaborate with banks to help them grow beyond traditional boundaries by embracing data analytics, customer insights and leveraging cloud technologies to deliver a secure banking environment. In this session, we will explore how banks in Middle East, Turkey and Africa are directing their transformation initiatives and what they expect from their vendor ecosystem
Sashi Mundhra
Associate Director, Financial Insights and Future of Industries Practice (META), IDC
Industry Focus Session 2
13:00 - 13:40
Technology-Led Transformation of the Public Sector: Turning Vision into Reality
13:00 - 13:40
Technology-Led Transformation of the Public Sector: Turning Vision into Reality
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.
