IDC DX Forum

Digital Leaders for the Digital Era

Cairo, March 21, 2022


The disruption caused by the global pandemic has changed the face of digital transformation, ushering in a new chapter where organizations and their C-suite executives are reprioritizing their agendas. These new agendas are focused on reshaping organizations into 'Future Enterprises' — organizations that underpin their business processes with technology and are platform enabled, ecosystem centric, and fueled by innovation.

Today's most successful organizations are implementing digital strategies built around key areas of focus such as addressing new customer requirements, developing new capabilities, and building new cloud-centric digital IT infrastructures that support resilient operations and pervasive experiences.

The IDC DX Forum 2022 will provide you with expert guidance on the latest digital transformation trends, requirements, and business goals driving the new C-suite agenda in an increasingly digital-first world. Join us to discover everything you need to become a key element in enabling the digital goals of your organization's development plans, strategies, and visions.


Time Event & Speakers

Registration & Networking


IDC Keynote: Harnessing the Forces of Change to Reshape the Enterprise

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC
Far-reaching changes in diverse areas such as society, organizational culture, and technology are redefining what it takes for organizations to remain competitive and generate business success. Now is the time to harness the power of technology and reshape the organization with a modern digital enterprise experience. The COVID-19 crisis has accelerated change. For IT and digital transformation projects, what would previously have taken months now takes a matter of weeks or even days. This session will explain how CIOs can maintain this new pace of productivity while avoiding burnout. It will offer guidance on the changes that need to be made to strategic frameworks to enable organizations to respond to volatile customer demand, enhance IT and operational agility, and adapt to evolving work arrangements.


Digital Transformation: Growth Catalyst of the Egyptian Markets

Adel Elansary

Senior Pre-Sales Manager (Egypt Libya & Levant), Dell Technologies

Khaled El-Sabrouty

Senior Account Executive, Dell Technologies

Mohamed Ghazala

Head of Data Architecture and Analytics, Banque Du Caire (BDC)

Hosam Abou El Dahab

Digital Demand Office Head , Alex Bank
Digital Transformation is no longer just a term that business leaders hear in presentations, it is a fact that’s been materialized in many sectors and organizations in the Egyptian Market. It has become a top priority on executives’ agendas, and as a market leader, with strong local presence, we had the chance to be part of these initiatives around the market as a strategic partner and trusted advisor. This presentations streamlines the Digital Transformation vision into four main areas, with high level framework for each area.

In this 20 min session, Adel El Ansary Dell Technology Sr. Manager Presales for Egypt, Libya and Levant, will share a perspective based on his exposure on the Digital Transformation vision in the Egyptian Market.



Accelerating Business Value Realization with the Open Hybrid Model

Ayman El Sheikh

CTO and Director of Services & Customer Success, Red Hat

Accelerating Business Value Realization with the Open Hybrid Cloud Model

Yasser Fouad

Group IT Director, Information Security, Network & Infrastructure - Telecom Egypt (WE)

Wessam Maher

Chief Information Security and Risk Officer, American University Cairo

Tea / Coffee & Networking Break


End User Case Study: The Future of Work: Demystifying the New Era Workplace Strategy

Ahmed Zewail

Group IT Director, Wadi Group

6 Actions to Adopt on the Trajectory to Resiliency

Mohammad Zakaria

Principal Solutions Consultant (Middle East), OpenText

As organizations accept and start to adapt to a new mode of operation, careful thinking needs to be brought towards a setting a roadmap towards success in Digital Transformation. Such a roadmap should include 6 vital actions to warrant favorable outcomes ranging from shedding off legacy, adopting new collaborative tools, strengthening data privacy and others. No organization will make it across the chasm of disruption without considering these actions along the roadmap of its transformation.


End User Case Study: Future of Trust: Preparing for the Next Generation of Cyberattacks

Ayman Esmat

IT Risk Management Division General Manager, Housing and Development Bank (HDB)

Preparation is a key factor in successful threat prevention against the exponential increase and sophistication of Ransomware-as-a-service (RaaS) and other malware. Threat actors globally are continuously developing new attack strategies, exploiting every vector possible and testing zero trust strategies. Understanding how current events and the multiple entry points employed by threat actors impact your organization’s attack surface can make the difference between a data breach and a successful cyber defense.


Lunch & Networking


Platinum Partner
Platinum Partner
Gold Partner


The IDC DX Awards honors the achievements of organizations that have successfully planned and executed the digital transformation (DX) of one or multiple areas of their business through the application of digital and disruptive technologies in the region.

The award categories and selection criteria are aligned to reflect today's most critical business transformation areas.

2022 is the year where we will see increased participation in the journey of transformation into a Digital Native Enterprise. During this journey, organizations will be characterized by close collaborations, intense innovations, and accelerated implementation of DX initiatives, as they fast track themselves into one of the leaders in the DX economy.

This 2022, the search for the top digital trailblazers intensifies. Could you be one of them? Find out and compete with the best of the best.



The Future of Customers and Consumers Framework

This award recognizes the organization that is able to rethink and effectively transform the way customer-related initiatives are done in the organization (e.g. customer engagement, customer experience, customer service).

The Future of Digital Innovation Framework

This award recognizes the organization that best transforms itself from mere software consumer into full-blown, large-scale software innovator.



The Future of Digital Infrastructure Framework

This award recognizes that a large percentage of a digital enterprise's revenue depends upon the responsiveness, scalability, and resiliency of the infrastructure deployed within its own facilities and its ability to take advantage of third-party provided and operated infrastructure resources delivered as a service.



The Future of Operations Framework

This award recognizes the organization that is able to rethink the way operations is managed.

General Information

In-Person Event

Monday, 21st March 2022

09:00 am (Egypt Time)



For more information, please contact: Maryam Hakim - Mobile: +201020986111, Email:


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Shabana Mahadiwala

AVP Conferences

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Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit