IDC DX Forum

Digital Leaders for the Digital Era

Riyadh, March 28, 2022


Digital transformation (DX) itself is changing, ushering in a new chapter where organizations and their CEOs are reprioritizing their agendas. Winning in the new era means addressing new customer requirements, developing new capabilities, and building digital infrastructures that support resilient operations and pervasive experiences for the new digital economy.

Digital leaders that can make change happen quickly and effectively are in high demand as they make it possible for organizations to transition from surviving to thriving. The increasing pervasiveness of DX initiatives is compelling business leaders to develop a clear understanding of how they can effectively leverage emerging technologies to maximize value for their organizations.

At the same time, the IT organization must transform into an innovation source for internal clients so they are better positioned to serve external customers and partners. Linking IT resources to business outcomes is essential for driving successful partnerships between IT and lines of business. As such, IT and business leaders must closely examine where their businesses are now, and where they want them to be in the future.

With all this in mind, the IDC DX Forum 2022 will provide you with all the access you need to become a key element in enabling the digital goals of organizations' development plans, strategies, and visions.


Time Event & Speakers

Registration & Networking


Welcome Address

Hamza Naqshbandi

Associate Vice President (Saudi Arabia & Bahrain), IDC

IDC Keynote: Conceiving New Technology Strategies for a Digital-First World

Steven Frantzen

Senior VP, EMEA Region & MD, CEMA Region, IDC
Far-reaching changes in diverse areas such as society, organizational culture, and technology are redefining what it takes for organizations to remain competitive and generate business success. Now is the time to harness the power of technology and reshape the organization with a modern digital enterprise experience. The COVID-19 crisis has accelerated change. For IT and digital transformation projects, what would previously have taken months now takes a matter of weeks or even days. This session will explain how CIOs can maintain this new pace of productivity while avoiding burnout. It will offer guidance on the changes that need to be made to strategic frameworks to enable organizations to respond to volatile customer demand, enhance IT and operational agility, and adapt to evolving work arrangements.


Excellence in the Digital Economy: A Blueprint for Success 

Dr. Mazen Melibari

General Manager (Analytics & Big Data Business), Saudi Information Technology Company (SITE)
In this new economy, enterprises will be measured by their ability to hit and exceed a whole new set of demanding performance benchmarks enabled by 3rd Platform technologies and powerful innovation accelerators. The digital transformation efforts of global leaders will no longer just be limited to "projects" and "initiatives" but will instead be core to what their organizations produce and how they operate. This session will explain how success will only be gained by those enterprises that can adapt to become true "digital natives", instilling the right behaviors in employees and executives and empowering them with the right tools to deliver ever-more impressive experiences to customers.


Accelerating The Digital Transition

Mohamad Idriss

Solution Architect Manager (KSA & Bahrain), Red Hat

Bader Al Roqi

Director, IT Infrastructure, Communications and Information Technology Commission (CITC)

Hamza Naqshbandi

Associate Vice President (Saudi Arabia & Bahrain), IDC


Redefining the Boundaries and Creating Opportunity for All

Osama Al-Zoubi

CTO (MEA) - Cisco

Jawad Khalil

Program Manager, Telecoms KSA, IDC

Harnessing the power of Technology, Digitization, and Innovation, we are bridging the divide between the digital and physical worlds, while redefining the boundaries through innovation to shape the future of the digital experiences. Defining a transformative approach.


Tea / Coffee & Networking Break

The Future of Digital Innovation: Creating an Autonomous Enterprise: The Keys to Delivering Self-Regulating Business & IT Systems


Build it Fast, Right, and for the Future

Abou Boulalouah

Senior Account Manager (Middle East), OutSystems

The way most software is built makes change difficult and costly, and this is why most projects fail, constantly missing deadlines, exceeding costs and failing to deliver on the promised benefits.

In this session we will illustrate how technology built for change can help companies quickly build innovative, enterprise scale applications: build them fast, build them right, and build them for the future.


How does RPA Complement NextGen Contact Center AI Technologies?

Nada Ammar

Solutions Consultant, RPA & Digital Transformation, IST Networks

Nada is an accomplished RPA Solution consultant with over 9 years of experience in Business analysis and Presales that contributed in a successful 4 years of practical experience in RPA, helping customers from different domains and functions to start their automation Journey by identifying the potential processes and making sure of achieving the ROI & Business Value calculated before.

The Future of Work: Demystifying the New Era Workplace Strategy


Panel Discussion - The Future of Work

Dr. Raed Al Hazme

Executive Director, Information Services & Informatics Division, National Guard Health Affairs (KSA)

Abdullah Alfahaid

Group Head of IT, Al Ajlan Group,

Omar Homsi

Head of Information Technologies, Daily Food Company

Mohammed Al Shobani

CIO, Saudi Arabian Cooperative Insurance Company (SAICO)

Prayer Break

The Future of Trust: From Secure to Trusted: A Journey to Digital Leadership


Appreciate the Un-appreciated: The Silent Risk Coming from Insiders

Zainab Alamin

VP Digital Transformation & National Technology Officer, Microsoft

With the profusion of data, every organization is faced with a challenging task for not only protecting their physical assets, but also their intellectual estate. This task is further complicated by rising employee mobility, changing threat landscape and rising regulatory expectations.

Against this backdrop, most organizations are still focused on external threat, and are oblivious to a variety of risks that can be posed by Insiders e.g. corporate sabotage, insider trading, data theft etc. These risks are difficult to identify and manage. At the same time, traditional approaches have limitations which can lead to costly breaches.

Microsoft offers a comprehensive, intuitive, and integrated approach to Insider Risk Management that can help organizations move from a reactive to a proactive posture of managing such risks.



Panel Discussion - The Future of Trust

Ali Alshehri

Cyber Security Director, Leading Government Entity in Saudi Arabia

Dr. Waleed Al-Fehaid

CISO, Leading Government Entity in Saudi Arabia

Dr. Mohsin S. Alhilal

Cyber Security GRC GM - STC

Mega Raffle - Apple Watch


Lunch & Networking


Title Partner
Platinum Partner
Platinum Partner
Gold Partner
Gold Partner
Gold Partner
Silver Partner

General Information

In-Person Event

Monday, 28th March 2022

08:00 am (KSA Time)



For more information, please contact: Maryam Hakim - Mobile: +201020986111, Email:


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Crowne Plaza RDC Hotel & Convention Centre, Riyadh

Contact Us

Shabana Mahadiwala

AVP Conferences

+971 56 414 5986

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


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