IDC Alliance

Leading the Partner Ecosystem Transformation

InterContinental Resort Fujairah, November 8 - November 10, 2022

Overview

One of the most noticeable outcomes of the pandemic has been the realization of improved results as a direct consequence of partnerships and collaboration. If anything, the past two years have opened the door to multiple partnerships that fill gaps, drive innovation, and disrupt entire industries.

Today, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the vastly changed needs and demands of customers in a timely and cost-effective manner by seeking out technology and managed services partners. Indeed, those organizations that maintain an ongoing dialogue with key channel partners are able to foster greater collaboration and identify opportunities more quickly.

IDC Alliance is our premium flagship event for the partner ecosystem, and will present unparalleled opportunities for tech vendors to engage with a wide range of 'Networkers' – high-level representatives of distributors, telcos, managed service providers, systems integrators, ISVs, and consulting firms, to name just a few.

The event will showcase the latest channel and alliance trends, while recognizing those organizations that build, maintain, and foster solid partner ecosystems. This year's theme is BUILD. As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, a series of BUILD presentations will unlock many of the most common challenges.

Constraints around resources, budgets, and legacy are threatening partner hopes of true transformation. The channel recognizes that change is required, but partners want direction and execution tools to create viable strategies and road maps.

IDC Alliance will lay out the building blocks for attainable future growth, outlining how partners can:

BUILD a sustainable base of new customers
BUILD a viable marketing strategy
BUILD long-lasting unique IP
BUILD stronger internal practices
BUILD a deeper support ecosystem

IDC Partner Ecosystem Predictions

Influence Taking Center Stage

The Carrot and Stick of Customer Experience

Geography Reconfigured

Skills Shortage Impacts Project Delivery

Strategic Alliances Redirect for Greater Results

The Future of Distribution Is Here

Events Highlights

Advisory Board

Eng. Raed I. Al-Fayez

Deputy Governor for Information Technology and Emerging Technologies, Communications, Space & Technology Commission (CST), Kingdom of Saudi Arabia

Sumanta Roy

VP & Regional Head, MEA & Mediterranean
Tata Consultancy Services (TCS)

Gaby Matar

Executive VP – Solutions and Services
MDS System Integration Group

Amr Refaat

Chief Executive Officer
GBM

Tejas Patel

Managing Director
Accenture Strategy and Consulting

Francisco Salcedo

General Manager Enterprise (MEA)
Microsoft

Viswanath Pallasena

Chief Executive Officer
Redington

Hatem Elkady

Chief Partnerships & Synergies Officer
solutions by stc

Maya Zakhour

Director, Area Partner Organization Leader – EEMI (Eastern Europe, META, Iberia & LATAM)
NetApp

Essam AlShiha

CEO
Saudi Business Machines

Agenda

Download Complete Agenda

Time	Event & Speakers
15:00 19:00	Check In
19:30 21:00	Icebreaker Dinner ‘On the Beach’ This is the perfect occasion to dress down for a business-unplugged dinner (shorts and flip-flops if you desire). Join us for a sumptuous mélange of dishes on the beach as you break the ice with your peers.

Time	Event & Speakers
9:30 10:30	Catch Up with Your New Connections! Continue the interesting conversations where you left off from the night before! Register onsite bright and early and sign up for the whole day's exciting agenda.
10:30 10:35	Welcome Address Hamza Naqshbandi Associate Vice President (Saudi Arabia & Bahrain), IDC
10:35 10:40	Felicitation of Advisory Council
10:40 11:05	IDC Keynote: Strategic Alliances Market Activity and Trends Update In a time when organizations from all industries are looking to technology to navigate a changed world, vendors and their ecosystems are adapting to support a tsunami of new customer requirements. This keynote presentation will take a deep dive into the latest strategic alliances and market activities and provide predictions about the forces that will shape IT channels and alliances in 2022 and beyond. Ranjit Rajan Vice President, Research (META), IDC
11:05 11:20	Developing a Vibrant Digital Ecosystem in Saudi Arabia Eng. Raed I. Al-Fayez Deputy Governor for Information Technology and Emerging Technologies, Communications, Space & Technology Commission (CST), Kingdom of Saudi Arabia
11:20 12:05	Ecosystems of the Future The traditional “linear” partnership models are in rapid decline. New “ecosystem” models have emerged in the tech industry. Ecosystems go beyond traditional partnering. What matters in ecosystems is not ‘partners’ but ‘participants’. The future will be of connected ecosystems, where relationships between interdependent entities including ISVs, hyperscalers, telcos, service providers, and end customers, are purposefully established to create business value. This session will discuss the drivers and success factors for future tech ecosystems, the elements that define a vibrant ecosystem, and how to become a valued participant. Hamza Naqshbandi Associate Vice President (Saudi Arabia & Bahrain), IDC Sumanta Roy VP & Regional Head, MEA & Mediterranean, Tata Consultancy Services (TCS) Francisco Salcedo General Manager Enterprise (MEA), Microsoft Hatem Elkady Chief Partnerships & Synergies Officer, solutions by stc Abdul Rahman Al Thehaiban Managing Director (META), Google Cloud Gaby Matar Executive VP – Solutions and Services, MDS System Integration Group
12:05 12:25	Channel Strategy: Partner Program Redesign In the midst of rapid changes to how we do business, channel strategies are a top priority. But how can these strategies evolve across the entire partner life cycle from initial recruitment and onboarding to sales and marketing activation, ensuring partners get the right support for their business? This session will explore how channel leaders can redesign their strategies to factor in new partner types, emerging and hybrid partner business models, non-traditional partnering opportunities, and expanding and contracting partner value by addressing new and expanded routes to market, consolidating and simplifying disjointed programs, and incorporating best practices.
12:25 12:55	Break to Connect – You Know You Need the Caffeine Kick!
12:55 13:15	Build a Profitable Managed Services Strategy Ozlem Aksoy MSP Manager SEMEA, VMware
13:15 13:35	Driving Digital Transformation from Edge to Cloud Partnering With the tremendous impact that technology has had in helping customers quickly adapt to new operating models and customer journeys brought on during the pandemic, line-of-business owners are more than ever before looking to embed technology into every process. Many of these are in locations far outside the typical corporate office and blur the lines between client, edge, cloud, and the metaverse. The opportunity that this presents is massive, but it requires a new approach to partnerships with customers focused on quality, execution, and "as a service" delivery models. What is required to capture this opportunity? Our ecosystem of partners now have access to everything: from devices to datacenter solutions from pocket to cloud, creating value across the whole ecosystem partnering with a 100% channel company. Ashley Woodbridge Chief Technology Officer, Middle East and Africa, Lenovo
13:35 13:55	Disruptors on the Rise: Next-Gen Partners In an evolving world driven by fast paced technological shifts, new breeds of channel partners are emerging with more collaborative & sharing mindsets, with each bringing along a particular type of value. During this session, we will explore the technology trends that are expected to unlock real and new values to the business during the next 5 years and how important it is for the channel ecosystem to transform in order to be ready to deliver on those. Charbel Zreiby Director of Channel Presales, Dell Technologies
13:55 14:45	Mix 'n' Mingle Lunch
14:45 19:00	New Technology Portfolio Sessions (Parallel Sessions)
Cloud Track 14:45 - 15:45 How to Build and Leverage a Partner Cloud Ecosystem In this session, strategic leaders from major cloud vendors and partner community will discuss the pace of cloud platform and services adoption in the Middle East region, consumption & business model of cloud services, emergence of cloud marketplaces; challenges and road ahead. They will further explore ways of transforming and enabling partner eco-system for the cloud-first world. Mark Beaumont Senior Director Cloud Products NBI Products, Solutions & Digital Services du Ghassan Abou Rjeily Regional Channel Sales & Alliance Manager, EMEA Emerging, Riverbed Technology Bilal Ibdah Head of Partner Engineering (META), Google Cloud Fadhel Alshaikh Vice President of Business Technology Solutions, Saudi Business Machines Ozlem Aksoy MSP Manager SEMEA, VMware 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates. Security Track 14:45 - 15:30 How to Build and Leverage a Partner Security Ecosystem Worlds early cyberattacks were mere annoying programs, potentially harmless. Cyberthreats have come a long way since then, today's cybercriminal groups are more powerful and certainly more resourceful. Many of these groups run like global corporates, sometimes backed by national resources and state governments. Security point product strategies are not sufficient to fight against such organized cartel of cyber threats. It is vital for both customers and vendors to think security as an end-to-end strategy. The industry demands for greater collaboration, tighter integration, and unified processes to simplify security product consumption for end-users. In terms of toolsets, we are at a time in industry where both customers and vendors are ready for integrated security frameworks. Most security trends such as Extended Detection and Response, Security Services Edge, Attack surface management already point towards platformization approach. We need to advance these efforts to not just create unified toolsets but also unified resource and channel strategies. Cybersecurity threat can realize harm to not just finances but even life. Security vendors, services partners, channel partners need to come together to create cybersecurity revenue, cost, and financial synergies to defend against complex funded cybercrimes. Afterall, “The whole is greater than the sum of the parts." Hani Nofal Vice President of Digital Infrastructure Solutions, GBM Ram Ramachandran Senior Vice President & Head, Middle East & Africa, Tech Mahindra Shane Grennan Regional Director - Channel Sales, GSI & Alliances, Sales Specialists, ME, Fortinet Ahmed Diab Chief Operating Officer, StarLink How to Build and Leverage a Partner Security Ecosystem Worlds early cyberattacks were mere annoying programs, potentially harmless. Cyberthreats have come a long way since then, today's cybercriminal groups are more powerful and certainly more resourceful. Many of these groups run like global corporates, sometimes backed by national resources and state governments. Security point product strategies are not sufficient to fight against such organized cartel of cyber threats. It is vital for both customers and vendors to think security as an end-to-end strategy. The industry demands for greater collaboration, tighter integration, and unified processes to simplify security product consumption for end-users. In terms of toolsets, we are at a time in industry where both customers and vendors are ready for integrated security frameworks. Most security trends such as Extended Detection and Response, Security Services Edge, Attack surface management already point towards platformization approach. We need to advance these efforts to not just create unified toolsets but also unified resource and channel strategies. Cybersecurity threat can realize harm to not just finances but even life. Security vendors, services partners, channel partners need to come together to create cybersecurity revenue, cost, and financial synergies to defend against complex funded cybercrimes. Afterall, “The whole is greater than the sum of the parts." 15:30 - 15:45 Debunking Common Myths About XDR and What is in it For our Partners There has been a tremendous buzz across the cybersecurity community about the emerging technology known as XDR (eXtended Detection and Response). Unfortunately for the practitioner, there has yet to be a single definition widely accepted by both analysts and vendors perporting to be knowledgeable on the subject. What is XDR and why should I consider the technology in my enterprise security stack? What should I expect from vendors who claim to have built the perfect mousetrap? What is reality, and what is just hype? This session is intended to walk the audience through some generally accepted value statements associated with XDR while attempting to debunk a few common myths that continue to muddy the the water for security teams. Meriam El Ouazzani Regional Channel Manager, SentinelOne 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates. IoT / Industry 4.0 Track 14:45 - 15:45 How to Build and Leverage an IoT Partner Ecosystem In this panel discussion, senior speakers from the IoT technology vendors and service providers community will discuss the current state of IoT maturity in the Middle East region and measures required to drive the implementation of innovative enterprise and Industry 4.0 IoT use cases. They will further focus on ways to leverage current partnerships effectively and discuss the need for transformation in ecosystem partnership models. Ashish Khare General Manager and Global Head of IoT, 5G, Edge, and Smart Cities, Wipro Somprakash Tiwari Director IoT Products & Solutions, du Alvin Heib Head of EMEA Channel & Alliances, Cloudera Eddy Abboud Vice President, Mideast Data Systems 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates. Cloud Track 14:45 - 15:45 How to Build and Leverage a Partner Cloud Ecosystem In this session, strategic leaders from major cloud vendors and partner community will discuss the pace of cloud platform and services adoption in the Middle East region, consumption & business model of cloud services, emergence of cloud marketplaces; challenges and road ahead. They will further explore ways of transforming and enabling partner eco-system for the cloud-first world. 14:45 - 15:45 How to Build and Leverage a Partner Cloud Ecosystem In this session, strategic leaders from major cloud vendors and partner community will discuss the pace of cloud platform and services adoption in the Middle East region, consumption & business model of cloud services, emergence of cloud marketplaces; challenges and road ahead. They will further explore ways of transforming and enabling partner eco-system for the cloud-first world. Mark Beaumont Senior Director Cloud Products NBI Products, Solutions & Digital Services du Ghassan Abou Rjeily Regional Channel Sales & Alliance Manager, EMEA Emerging, Riverbed Technology Bilal Ibdah Head of Partner Engineering (META), Google Cloud Fadhel Alshaikh Vice President of Business Technology Solutions, Saudi Business Machines Ozlem Aksoy MSP Manager SEMEA, VMware 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates. Security Track 14:45 - 15:30 How to Build and Leverage a Partner Security Ecosystem Worlds early cyberattacks were mere annoying programs, potentially harmless. Cyberthreats have come a long way since then, today's cybercriminal groups are more powerful and certainly more resourceful. Many of these groups run like global corporates, sometimes backed by national resources and state governments. Security point product strategies are not sufficient to fight against such organized cartel of cyber threats. It is vital for both customers and vendors to think security as an end-to-end strategy. The industry demands for greater collaboration, tighter integration, and unified processes to simplify security product consumption for end-users. In terms of toolsets, we are at a time in industry where both customers and vendors are ready for integrated security frameworks. Most security trends such as Extended Detection and Response, Security Services Edge, Attack surface management already point towards platformization approach. We need to advance these efforts to not just create unified toolsets but also unified resource and channel strategies. Cybersecurity threat can realize harm to not just finances but even life. Security vendors, services partners, channel partners need to come together to create cybersecurity revenue, cost, and financial synergies to defend against complex funded cybercrimes. Afterall, “The whole is greater than the sum of the parts." 14:45 - 15:30 How to Build and Leverage a Partner Security Ecosystem Worlds early cyberattacks were mere annoying programs, potentially harmless. Cyberthreats have come a long way since then, today's cybercriminal groups are more powerful and certainly more resourceful. Many of these groups run like global corporates, sometimes backed by national resources and state governments. Security point product strategies are not sufficient to fight against such organized cartel of cyber threats. It is vital for both customers and vendors to think security as an end-to-end strategy. The industry demands for greater collaboration, tighter integration, and unified processes to simplify security product consumption for end-users. In terms of toolsets, we are at a time in industry where both customers and vendors are ready for integrated security frameworks. Most security trends such as Extended Detection and Response, Security Services Edge, Attack surface management already point towards platformization approach. We need to advance these efforts to not just create unified toolsets but also unified resource and channel strategies. Cybersecurity threat can realize harm to not just finances but even life. Security vendors, services partners, channel partners need to come together to create cybersecurity revenue, cost, and financial synergies to defend against complex funded cybercrimes. Afterall, “The whole is greater than the sum of the parts." Hani Nofal Vice President of Digital Infrastructure Solutions, GBM Ram Ramachandran Senior Vice President & Head, Middle East & Africa, Tech Mahindra Shane Grennan Regional Director - Channel Sales, GSI & Alliances, Sales Specialists, ME, Fortinet Ahmed Diab Chief Operating Officer, StarLink 15:30 - 15:45 Debunking Common Myths About XDR and What is in it For our Partners There has been a tremendous buzz across the cybersecurity community about the emerging technology known as XDR (eXtended Detection and Response). Unfortunately for the practitioner, there has yet to be a single definition widely accepted by both analysts and vendors perporting to be knowledgeable on the subject. What is XDR and why should I consider the technology in my enterprise security stack? What should I expect from vendors who claim to have built the perfect mousetrap? What is reality, and what is just hype? This session is intended to walk the audience through some generally accepted value statements associated with XDR while attempting to debunk a few common myths that continue to muddy the the water for security teams. 15:30 - 15:45 Debunking Common Myths About XDR and What is in it For our Partners There has been a tremendous buzz across the cybersecurity community about the emerging technology known as XDR (eXtended Detection and Response). Unfortunately for the practitioner, there has yet to be a single definition widely accepted by both analysts and vendors perporting to be knowledgeable on the subject. What is XDR and why should I consider the technology in my enterprise security stack? What should I expect from vendors who claim to have built the perfect mousetrap? What is reality, and what is just hype? This session is intended to walk the audience through some generally accepted value statements associated with XDR while attempting to debunk a few common myths that continue to muddy the the water for security teams. Meriam El Ouazzani Regional Channel Manager, SentinelOne 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates. IoT / Industry 4.0 Track 14:45 - 15:45 How to Build and Leverage an IoT Partner Ecosystem In this panel discussion, senior speakers from the IoT technology vendors and service providers community will discuss the current state of IoT maturity in the Middle East region and measures required to drive the implementation of innovative enterprise and Industry 4.0 IoT use cases. They will further focus on ways to leverage current partnerships effectively and discuss the need for transformation in ecosystem partnership models. 14:45 - 15:45 How to Build and Leverage an IoT Partner Ecosystem In this panel discussion, senior speakers from the IoT technology vendors and service providers community will discuss the current state of IoT maturity in the Middle East region and measures required to drive the implementation of innovative enterprise and Industry 4.0 IoT use cases. They will further focus on ways to leverage current partnerships effectively and discuss the need for transformation in ecosystem partnership models. Ashish Khare General Manager and Global Head of IoT, 5G, Edge, and Smart Cities, Wipro Somprakash Tiwari Director IoT Products & Solutions, du Alvin Heib Head of EMEA Channel & Alliances, Cloudera Eddy Abboud Vice President, Mideast Data Systems 15:45 - 16:15 Activity 16:15 - 17:15 Networking & 1:1 Meetings 17:15 - 19:30 Close of Session Continue to enjoy “me time” or “we time” with your associates.
19:30 22:00	Sundowner Dinner ‘Under the Stars’ Groove to the music and admire the sunset with your industry colleagues in a lavish setting designed to encourage free-flowing conversations over great food, your favorite drinks, and a game With A Twist!

Time	Event & Speakers
8:30 9:30	It’s a New Day! Sign up early for a brand-new Day 2 agenda that has been tailored to pique your interest and facilitate continued collaboration and learning throughout the day.
9:30 9:40	The Future is Here: Meet the Five Forces The rapid pace of technology innovation will create one of the most exciting periods of positive change and progress for all in history. Companies that will be leaders in this next decade must harness five forces: total enterprise reinvention, talent, sustainability, metaverse, and the ongoing tech revolution. Tejas Patel Managing Director, Accenture Strategy and Consulting
9:40 10:20	Emerging Trends: The Future of Tech & the Metaverse As demand from end user organizations for advanced technologies such as AI, blockchain and others has grown rapidly, tech providers have been under pressure to deliver industry and use case specific solutions around these technologies. New digital paradigms like the Metaverse will drive demand for these and other advanced technologies. Developing partnerships and alliances, skills and solutions portfolio on advanced technologies requires significant investment, focus and strong internal processes. This session will discuss experiences and examples of how tech providers can build viable businesses on advanced technologies. Ranjit Rajan Vice President, Research (META), IDC Mark Ackerman Area Vice President, ServiceNow Mohammed Al Tamimi, Regional Director (MENA & Turkey), Rubrik
10:20 11:00	Celebrating Women Leaders: A Diversity Journey to Success Despite the barriers women continue to face in tech, today more than ever before, they have much more opportunities to seek out allyships, mentorships, sponsorships, tools, and support. Digital technology is shaping the world around us. Increased participation of women in the tech sector will boost the economy and allow for their full participation in society. Women will improve the start-up environment as research shows that female owned start-ups are more likely to be successful. Businesses will also benefit because diversity at inception leads to better products and services. This session will highlight why women’s active participation is crucial for the shaping of a sustainable, fair, and equitable digital economy and society. Ronita Bhattacharjee Vice President Conferences (META), IDC Maya Zakhour Director, Area Partner Organization Leader – EEMI (Eastern Europe, META, Iberia & LATAM), NetApp Sherifa Hady EMEA Channel Sales Vice President, Aruba Sabine Holl Vice President of Technical Sales & Regional CTO (MEA), IBM Haidi Nossair Senior Director, Client Solutions Group (META), Dell Technologies
11:00 11:30	Break to Connect – You Know You Need the Caffeine Kick!
11:30 12:30	Are You Aligned? Alignment is a key ingredient to vendor/distributor partnership success. With the increasing complexity of digital solutions, it is no longer possible for a single player to deliver everything. Partner-to-partner (P2P) collaboration and co-opetition will become a necessity. This is not going to be easy - severe skills shortage, lack of innovation and adaptability, CX enablement focus, compromising long-term vision with short-term financial goals among other challenges, is hampering rapid capability development. Join this panel as industry leaders provide roadmaps to discuss the transformation of the current technology channels, maximization of the channel compensation system, industry-standard rules of engagement and the strategies that technology suppliers should adopt to thrive in the future ecosystem. Ranjit Rajan Vice President, Research (META), IDC Viswanath Pallasena Chief Executive Officer, Redington Ziad Rizk CEO (MEA), Crayon Philippe Jarre CEO, Mindware Ehab Hafez Channel Strategy Leader, Oracle
12:30 13:00	Sustainable Strategies & Technologies: Operationalization, Impact Measurability, Business Value Creation Sustainability is now a key priority for governments and businesses across industries as they strive to meet the national and industry-specific ESG goals and regulations. Tech providers will not only need to develop offer “sustainable / green” technology solutions to their customer organizations but also advise them and handhold them through the journey and also add solutions that support the data collection and reporting, governance and compliance and benchmarking needs of their customers. Anil Pandey Managing Director- Strategy Lead for Oil & Gas Resource Practice, Accenture Phanish Bhardwaj COO & Co-Founder, UrbanGo Raji Hattar Chief Sustainability Officer, Aramex
13:00 13:10	Felicitation of IDC Alliance Champions
13:10 14:15	Lunch & Networking
14:15 14:30	End of Event & Check Out It's time for adieu, goodbye, adios, ciao… but not before you sign up for the next IDC Alliance event!
14:30 14:35	Informal Networking For the last men and women standing who still have the fizz to biz network!

Speakers

Hamza Naqshbandi

Associate Vice President (Saudi Arabia & Bahrain)
IDC

Ranjit Rajan

Vice President, Research (META)
IDC

Eng. Raed I. Al-Fayez

Deputy Governor for Information Technology and Emerging Technologies, Communications, Space & Technology Commission (CST), Kingdom of Saudi Arabia

Sumanta Roy

VP & Regional Head, MEA & Mediterranean
Tata Consultancy Services (TCS)

Francisco Salcedo

General Manager Enterprise (MEA)
Microsoft

Hatem Elkady

Chief Partnerships & Synergies Officer
solutions by stc

Abdul Rahman Al Thehaiban

Managing Director (META)
Google Cloud

Gaby Matar

Executive VP – Solutions and Services
MDS System Integration Group

Ozlem Aksoy

MSP Manager SEMEA, VMware

Ashley Woodbridge

Chief Technology Officer, Middle East and Africa, Lenovo

Partners

Supported by

Sustainability Partner

Game Changer Partner

Media Partner

Experience

IDC Alliance

Location

InterContinental Resort Fujairah

IDC Alliance

General Information

InterContinental Fujairah Resort, UAE

November 8-10, 2022

November 8 - Check in: 3pm onwards

November 9 - Conference from 8am to 4pm

November 10 - Conference from 8.30am to 3pm

Language
English

Contact

For more information, please contact: Ronita Bhattacharjee, Vice President, Conferences (META), IDC

Phone: +971 4 391 2747 | Email: rbhattacharjee@idc.com

FAQ

Who will attend IDC Alliance?

The attendees at IDC Alliance will all be leaders from the region's ICT industry. There will be representatives of vendors, distributors, and partner organizations. Participation in IDC Alliance is strictly by invitation only, so if you are interested in attending, please let us know now!

What is the format?

High-level content and compelling insights

Keynotes from inspirational leaders

Business-focused presentations, workshops, and sessions

Formal 1-to-1 meetings

Icebreaker sessions

Informal networking

Interactive activities

How many days is IDC Alliance?

Attendees will arrive on the afternoon of Tuesday, November 8 and depart following lunch on Thursday, November 11.

What are the costs associated with attending IDC Alliance?

As a way to ensure attendance, networkers are required to pay a registration fee of $1,500 to attend Alliance. All accommodation, conferencing, meals and activities for the 2 days of Alliance are fully covered for the networkers.

As a networker, what sessions am I required to attend?

As part of Alliance it is important for attendees to commit to participate in all conferencing sessions and structured networking (in the form of icebreaker sessions and 1:1 meetings).

Can I bring my partner and kids?

To ensure the success of IDC Alliance, it is important for attendees to commit to participating in all conference sessions and structured networking (in the form of icebreaker sessions and 1-to-1 meetings).

What is the dress code?

Business casual.

What are the top 5 reasons to attend?

Networking

Content

1:1 Meetings & Icebreakers

Business opportunities

Caliber of attendees

Why Attend?

IDC Alliance will showcase all the latest channel and alliance trends, while recognizing those organizations that build, maintain, and foster solid partner ecosystems.

Collaborate

Educate

Advance

Why Sponsor?

IDC Alliance will enable vendors to expand and enhance their partner relationships through a series of thought-provoking sessions and networking opportunities. This unique event will provide an unrivaled platform for vendors to build alliances and empower channels, while developing and qualifying new partner leads.

Gain

Gain deeper insights into partner plans and place the right bets to deploy new segmentation policies

Change

Revise your go-to-market strategy to 'think global, act local'

Recruit

Strengthen your partnerships and empower the channel

Deepen

Strengthen your partnerships and empower the channel

Engage

Reach enterprise end users faster through our new managed services alliance

Proceedings

Photo Gallery

Media Library

IDC Trends & Predictions

Movember at IDC Alliance

Contact Us

Ronita Bhattacharjee

Vice President - Conferences, IDC Middle East, Africa, & Turkey

+971 4 391 2747 Email

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa

+971506591320 Email

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.

IDC Alliance

Leading the Partner Ecosystem Transformation

Overview

IDC Partner Ecosystem Predictions

Influence Taking Center Stage

The Carrot and Stick of Customer Experience

Geography Reconfigured

Skills Shortage Impacts Project Delivery

Strategic Alliances Redirect for Greater Results

The Future of Distribution Is Here

Events Highlights

Advisory Board

Agenda

Check In

Icebreaker Dinner ‘On the Beach’ This is the perfect occasion to dress down for a business-unplugged dinner (shorts and flip-flops if you desire). Join us for a sumptuous mélange of dishes on the beach as you break the ice with your peers.

Catch Up with Your New Connections!Continue the interesting conversations where you left off from the night before! Register onsite bright and early and sign up for the whole day's exciting agenda.

Welcome Address

Felicitation of Advisory Council

Developing a Vibrant Digital Ecosystem in Saudi Arabia

Break to Connect – You Know You Need the Caffeine Kick!

Build a Profitable Managed Services Strategy

Mix 'n' Mingle Lunch

New Technology Portfolio Sessions (Parallel Sessions)

Sundowner Dinner ‘Under the Stars’Groove to the music and admire the sunset with your industry colleagues in a lavish setting designed to encourage free-flowing conversations over great food, your favorite drinks, and a game With A Twist!

It’s a New Day!Sign up early for a brand-new Day 2 agenda that has been tailored to pique your interest and facilitate continued collaboration and learning throughout the day.

Break to Connect – You Know You Need the Caffeine Kick!

Felicitation of IDC Alliance Champions

Lunch & Networking

End of Event & Check OutIt's time for adieu, goodbye, adios, ciao… but not before you sign up for the next IDC Alliance event!

Informal NetworkingFor the last men and women standing who still have the fizz to biz network!

Speakers

Partners

Experience

Location

General Information

FAQ

Why Attend?

Collaborate

Educate

Advance

Why Sponsor?

Proceedings

Photo Gallery

Media Library

IDC Trends & Predictions

Movember at IDC Alliance

Contact Us

About IDC

Icebreaker Dinner ‘On the Beach’

This is the perfect occasion to dress down for a business-unplugged dinner (shorts and flip-flops if you desire). Join us for a sumptuous mélange of dishes on the beach as you break the ice with your peers.

Catch Up with Your New Connections!

Continue the interesting conversations where you left off from the night before! Register onsite bright and early and sign up for the whole day's exciting agenda.

Sundowner Dinner ‘Under the Stars’

Groove to the music and admire the sunset with your industry colleagues in a lavish setting designed to encourage free-flowing conversations over great food, your favorite drinks, and a game With A Twist!

It’s a New Day!

Sign up early for a brand-new Day 2 agenda that has been tailored to pique your interest and facilitate continued collaboration and learning throughout the day.

End of Event & Check Out

It's time for adieu, goodbye, adios, ciao… but not before you sign up for the next IDC Alliance event!

Informal Networking

For the last men and women standing who still have the fizz to biz network!