IDC Alliance

Leading the Partner Ecosystem Transformation

InterContinental Resort Fujairah, November 8 - November 10, 2022



One of the most noticeable outcomes of the pandemic has been the realization of improved results as a direct consequence of partnerships and collaboration. If anything, the past two years have opened the door to multiple partnerships that fill gaps, drive innovation, and disrupt entire industries.

Today, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the vastly changed needs and demands of customers in a timely and cost-effective manner by seeking out technology and managed services partners. Indeed, those organizations that maintain an ongoing dialogue with key channel partners are able to foster greater collaboration and identify opportunities more quickly.

IDC Alliance is our premium flagship event for the partner ecosystem, and will present unparalleled opportunities for tech vendors to engage with a wide range of 'Networkers' – high-level representatives of distributors, telcos, managed service providers, systems integrators, ISVs, and consulting firms, to name just a few.

The event will showcase the latest channel and alliance trends, while recognizing those organizations that build, maintain, and foster solid partner ecosystems. This year's theme is BUILD. As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, a series of BUILD presentations will unlock many of the most common challenges.

Constraints around resources, budgets, and legacy are threatening partner hopes of true transformation. The channel recognizes that change is required, but partners want direction and execution tools to create viable strategies and road maps.

IDC Alliance will lay out the building blocks for attainable future growth, outlining how partners can: 

  • BUILD a sustainable base of new customers
  • BUILD a viable marketing strategy
  • BUILD long-lasting unique IP
  • BUILD stronger internal practices
  • BUILD a deeper support ecosystem

IDC Partner Ecosystem Predictions

Influence Taking Center Stage
The Carrot and Stick of Customer Experience
Geography Reconfigured
Skills Shortage Impacts Project Delivery
Strategic Alliances Redirect for Greater Results
The Future of Distribution Is Here

Events Highlights



Time Event & Speakers

Check In


Icebreaker Dinner ‘On the Beach’

This is the perfect occasion to dress down for a business-unplugged dinner (shorts and flip-flops if you desire). Join us for a sumptuous mélange of dishes on the beach as you break the ice with your peers.


Hamza Naqshbandi

Associate Vice President (Saudi Arabia & Bahrain)

Ranjit Rajan

Vice President, Research (META)

Eng. Raed I. Al-Fayez

Deputy Governor for Information Technology and Emerging Technologies, Communications, Space & Technology Commission (CST), Kingdom of Saudi Arabia

Sumanta Roy

VP & Regional Head, MEA & Mediterranean
Tata Consultancy Services (TCS)

Francisco Salcedo

General Manager Enterprise (MEA)

Hatem Elkady

Chief Partnerships & Synergies Officer
solutions by stc

Abdul Rahman Al Thehaiban

Managing Director (META)
Google Cloud

Gaby Matar

Executive VP – Solutions and Services
MDS System Integration Group

Ozlem Aksoy

MSP Manager SEMEA, VMware

Ashley Woodbridge

Chief Technology Officer, Middle East and Africa, Lenovo


Supported by
Sustainability Partner
Sustainability Partner
Sustainability Partner
Sustainability Partner
Game Changer Partner
Game Changer Partner
Game Changer Partner
Game Changer Partner
Game Changer Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner


IDC Alliance


InterContinental Resort Fujairah

IDC Alliance

General Information

InterContinental Fujairah Resort, UAE

November 8-10, 2022

November 8 - Check in: 3pm onwards

November 9 - Conference from 8am to 4pm

November 10 - Conference from 8.30am to 3pm




For more information, please contact: Ronita Bhattacharjee, Vice President, Conferences (META), IDC

Phone: +971 4 391 2747  | Email:


Who will attend IDC Alliance?

The attendees at IDC Alliance will all be leaders from the region's ICT industry. There will be representatives of vendors, distributors, and partner organizations. Participation in IDC Alliance is strictly by invitation only, so if you are interested in attending, please let us know now!

What is the format?

High-level content and compelling insights

Keynotes from inspirational leaders

Business-focused presentations, workshops, and sessions

Formal 1-to-1 meetings

Icebreaker sessions

Informal networking

Interactive activities

How many days is IDC Alliance?

Attendees will arrive on the afternoon of Tuesday, November 8 and depart following lunch on Thursday, November 11.

What are the costs associated with attending IDC Alliance?

As a way to ensure attendance, networkers are required to pay a registration fee of $1,500 to attend Alliance. All accommodation, conferencing, meals and activities for the 2 days of Alliance are fully covered for the networkers.

As a networker, what sessions am I required to attend?

As part of Alliance it is important for attendees to commit to participate in all conferencing sessions and structured networking (in the form of icebreaker sessions and 1:1 meetings).

Can I bring my partner and kids?


To ensure the success of IDC Alliance, it is important for attendees to commit to participating in all conference sessions and structured networking (in the form of icebreaker sessions and 1-to-1 meetings).

What is the dress code?

Business casual.

What are the top 5 reasons to attend?



1:1 Meetings & Icebreakers

Business opportunities

Caliber of attendees

Why Attend?

IDC Alliance will showcase all the latest channel and alliance trends, while recognizing those organizations that build, maintain, and foster solid partner ecosystems.


Why Sponsor?

IDC Alliance will enable vendors to expand and enhance their partner relationships through a series of thought-provoking sessions and networking opportunities. This unique event will provide an unrivaled platform for vendors to build alliances and empower channels, while developing and qualifying new partner leads.



Gain deeper insights into partner plans and place the right bets to deploy new segmentation policies



Revise your go-to-market strategy to 'think global, act local'



Strengthen your partnerships and empower the channel



Strengthen your partnerships and empower the channel



Reach enterprise end users faster through our new managed services alliance


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Ronita Bhattacharjee via email, at

Photo Gallery

Media Library

IDC Trends & Predictions


Movember at IDC Alliance


Contact Us

Ronita Bhattacharjee

Vice President - Conferences, IDC Middle East, Africa, & Turkey

+971 4 391 2747

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit