Transforming the Organization Using as-a-Service Consumption Models

Marsa Malaz Kempinski the Pearl, Doha, April 18, 2022


Today's organizations, starting with CFOs and finance leaders, are asking for models that offer flexible capacity, simplified management, transparent pricing, and robust services. In fact, IDC research shows that across the region, 54% of enterprises are showing interest in pay-as-you-go consumption-based models for purchasing infrastructure.  

Indeed, consumption and/or as-a-service financial offerings allow an easy way for companies to get into new cloud operating models with less risk. They can shift technology and services spending from capital expenditure to an ongoing operating expenditure model. These flexible payment solutions can also reduce the cost and complexity of infrastructure operations, deliver consistent performance metrics, and accelerate business transformation. 

This exclusive Suhoor roundtable event will see experts from IDC and Dell highlight the latest changes and trends characterizing Qatar's cloud market. They will shine a light on how Dell's APEX as-a-Service portfolio can enhance the experience, performance, and value of hybrid multicloud environments by helping customers improve cross-cloud data integration, break down operational and data silos, improve data security and governance, fill skills gaps, and accelerate developer velocity.


Time Event & Speakers

Registration & Networking


Welcome Address

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

APEX Flex on Demand

Ihab El Ghazzawi

Regional Director, APEX & Multi-Cloud Enablement, Dell Technologies

CoLab Multi Cloud Intro

Mihriban Kahveci

Solution Engineering Manager (Gulf ), VMware

Open Discussion: Realizing the Business Value of Digital Infrastructure Resiliency

Nagia El-Emary

Country Director (Egypt) & Senior Consultant (MEA), IDC

Ihab El Ghazzawi

Regional Director, APEX & Multi-Cloud Enablement, Dell Technologies

Ahmed Eid

Presales Regional Director, Dell Technologies

Networking Suhoor


Organised by

General Information

Marsa Malaz kempinski - The Pearl Doha

 18th April 2022

09:00 pm



For more information, please contact: Ramaa Bhardi,   Email:


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About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit