IDC Directions 2022 Sub-Saharan Africa

Thriving in Today's Digital-First World

Johannesburg, The Forum | The Campus, May 11, 2022


The COVID-19 pandemic has thrust us into a digital-first world where new digital habits are reshaping consumer behaviour.  At the same time, end-user organizations are taking a digital-first approach to products, services, customer and employee experiences, and operations. For these organizations, accelerating the journey to becoming a digital enterprise is essential not only for navigating the uncertainties brought about by the pandemic and building digital resiliency, but also for thriving long into the future. 

End-user organizations across the Sub-Saharan African region are increasingly embracing this new approach to business, leveraging advanced technologies to drive innovation, transform their products, and facilitate critical business outcomes. Indeed, IDC predicts that ICT spending across Sub-Saharan Africa will increase at a CAGR of 6.1% over the 2021–2025 period, while investments in digital "innovation accelerators" such as 3D printing, AI, AR/VR, robotics, blockchain, and IoT will increase at a CAGR of more than 19% over the same timeframe.

In a recent IDC survey of CIOs across Sub-Saharan Africa, IoT emerged as a key innovation priority, with 41% of respondents indicating that they are planning to significantly increase their spending in this space over the next 12–18 months. The same survey revealed that Big Data and advanced analytics (34%) and software-defined infrastructure (33%) will also be key focus areas for investment. It's critical, therefore, that technology providers serving the region ramp up their capabilities to address these evolving needs.

They must focus on building a portfolio that incorporates a significant share of advanced technologies such as cloud, IoT, AI, and edge computing, while also engaging in business-outcome-focused conversations with customer executives. Strengthening their skills in advanced technologies, deepening their industry-level knowhow, and fostering an innovation mindset will all be essential competencies that tech providers need to develop if they are to sustain and increase customer wallet share in the digital-first world. 

Against this backdrop, IDC Directions 2022 for Sub-Saharan Africa will shine a critical light on the very latest digital acceleration trends, providing essential guidance to the region's foremost ICT vendors on proven best practices for transforming themselves into the new-age digital partners that their customers both want and need.



Time Event & Speakers

Registration & Networking


Opening Act


Welcome Address

Andries Lombaard

Country Manager, IDC South Africa

Unlocking Opportunities in the Digital-First World: Africa Regional Outlook

Mark Walker

Associate Vice President South, East and West Africa, IDC

The Future of Enterprise in a Cloud-Centric, Digital-First World: Uncover Strategic Opportunities to Participate in the Cloud Supply Chain

Jonathan Tullett

Senior Research Manager, IT Services

The Digital Telco, from Pure Telco to a World-Class ICT Services Player

Keoikantse Marungwana

Senior Research and Consulting Manager, IDC

Wrap-up and Q&A


Dinner and Networking

General Information

In Person Event

Wednesday, May 11, 2022

18:00 hours (South Africa Time)



For more information, please contact: Sheila Manek, +971 4 3912741, Mobile: +971 55 9824597, Email:



The Forum | The Campus

Ground Floor Wanderers Building, The Campus Office Park Cnr Sloane Street & Main Road, Bryanston, 2021

Health & Safety Protocol

In view of the current COVID-19 situation, IDC has implemented the following health and safety measures:

                    • Attendance at the IDC Directions 2022 will be limited to invited delegates only.
                    • Sanitized badge jackets and lanyards will be strategically placed at the entrances to the venue.
                    • Fully vaccinated IDC, partner, and venue staff will welcome and serve all attendees at the event.
                    • The venue will be rigorously sanitized before and after the event.
                    • Only six chairs per table will be allowed, and a 1.5-meter distance between each table will be maintained at all times.
                    • Hand sanitizers will be placed on each table, in addition to entry and exit points.
                    • Tea/coffee stations will be cordoned off and only serviced by vaccinated staff.
                    • Temperature checks will be made at the entrance to the venue.
                    • Face masks will be mandatory, including inside the venue. However, gloves are optional. Masks can only be removed when seated at the table.

Contact Us

Vineshia Petersen

Senior Conference Manager

Lydia Botha

Senior Sales Manager, IDC South Africa

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit