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IDC Alliance 2023

Accelerating the Partner Ecosystem's Transformation

What is Alliance?

Alliance is IDC’s premium flagship event for the partner ecosystem. This destination conference brings together the most influential business leaders in technology, start-ups, cloud specialists, distributors, vendors, and a select group of enterprise CIOs, creating a unique environment for innovation and customer transformation.

Market Overview: The New Face of Disruption

As the market navigates an increasingly precarious business climate punctuated by supply chain issues, evolving compliance regulations, and economic turbulence, the channel looks set for a challenging year. Preparing to protect your business against these market shocks while capturing customer opportunities will be the key to mastering resilience. Although the technology sector excelled during the pandemic years, the months ahead will truly test business decision makers — both economically and strategically — as the industry seeks out opportunities and market growth.

Ecosystem strategies are increasingly being driven by the wants and needs of customers. Indeed, IDC predicts that by 2025, 70% of vendors will be pursuing a customer-led ecosystem orchestration strategy. Cooperation, cocreation, and expansion will occur within symbiotic ecosystem environments based on customer needs. Future ecosystems will promote connections between multiple entities, including ISVs, hyperscalers, telcos, service providers, and partners, to deliver specialized offerings that are mapped to each customer's needs.

Join us at the inaugural edition of IDC Alliance, the premier conference for the ICT partner ecosystem, as we explore the drivers and success factors for future tech ecosystems, examine the key elements that define a vibrant ecosystem, and explain how your organization can become a valued participant. Reflecting the increasingly collaborative tech market, this one-day destination conference will bring together start-ups, cloud specialists, partners, distributors, vendors, and more, creating a unique environment for driving innovation and customer transformation across the region's diverse ICT channel ecosystem.


Filter Topics


Catch Up with Your New Connections!


Opening Act


Welcome Address


IDC Keynote: The Accelerated Transformation of Alliance Strategy


Felicitation of Advisory Council


Panel Discussion: Customer Led Ecosystem: Understanding the Buyer Journey


Developing New Partner Value Metrics – Moving Beyond the Transaction


The Power of Co-Sell & Co-Creation


Break to Connect – You Know You Need the Caffeine Kick!


Partner Attached Best Practice


Driving Sustainability Through Partner Ecosystems – Monetizing the Vision


CIO Panel Discussion: Whoever Has Skills, Wins


Mix 'n' Mingle Lunch


Panel Discussion: Emerging Tech & Trends


Panel Discussion: The Five Stages of Recovery—An Insider’s View of Today’s IT Buyer


Panel Discussion: Transformation of the IT Service Providers


Tracks (Parallel Sessions)


Close of Session / Check-In


Dinner ‘Under The Stars’



Media Partner


Kievits Kroon Gauteng Wine Estate
41 Reier Rd, Kameeldrift-East, Pretoria

Contact Us

Ronita Bhattacharjee

Vice President - Conferences, IDC Middle East, Africa, & Turkey

+971 4 391 2747

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

60 Years
1300 Analysts
110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.