Sustainable strategies and technologies play an increasingly vital role in business operations, helping organizations achieve greater efficiency and resilience while boosting competitive differentiation and value creation. Sustainability efforts by companies are evolving from ambition to action, driven by various factors such as energy price hikes, stakeholder scrutiny, and national-level regulations. According to IDC, by 2024, 80% of G2000 companies will capture their carbon data and report their enterprise-wide carbon footprint using quantifiable metrics, compared with 50% today.
At IDC, we are witnessing an increasing convergence of digital and sustainable transformation. Decision-makers are realizing that technology is essential for achieving their ESG goals, alongside the strategic, operational, and organizational changes they are implementing to capitalize on sustainable business opportunities. Technology plays a critical role in advancing the sustainability maturity curve, and IDC’s survey data shows that IT buyers are making more deliberate purchasing decisions by selecting IT vendors that can assist in achieving sustainability goals and driving sustainable business value. New technologies such as AI and IoT will be necessary to track performance, report progress to internal and external stakeholders, meet compliance and regulatory demands, and integrate sustainability data into existing business operations.
To successfully transform and gain a competitive advantage while positively impacting people and the planet, consider developing a corresponding IT strategy that guides decision-making regarding technology investments necessary for your organization's sustainable business transformation.
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