Sep-22
IDC’s 2022 Worldwide Agriculture Survey: Precision Agriculture Technology Benefits, Barriers, and Investments Breakdown
IDC’s 2022 Worldwide Agriculture Survey: Precision Agriculture Technology Benefits, Barriers, and Investments Breakdown
Sep-22 DOC # CA49614122 Presentation
This IDC Survey looks at the differences in revenue, technology investment, perceived benefits, and barriers across regions, company sizes, and a cross section of industries. The findings are excerpts from IDC's 2022 Worldwide Agriculture Survey, which polled 200 respondents from North America, Western Europe, and Asia/Pacific. Regional and production type differences were seen to influence several factors including annual revenue, level of automation technology investments, and perceived barrier or benefits of precision agriculture technology adoption. Precision agriculture is the incorporation of sensors, IoT, data analytics, and communications technologies for better precision, efficient resource management, and planning.
Jul-22
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2022: Precision Agriculture
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2022: Precision Agriculture
Jul-22 DOC # CA49300122 Study
This IDC study provides an update on some of the most prominent use cases being adopted in the precision agriculture space. IDC has created a use case taxonomy for the digital transformation of multiple industry segments. The taxonomy follows a hierarchical structure that begins with the digital mission of that industry, then the strategic priorities that support that mission, the programs that will be initiated to satisfy the priorities, and the funded projects or use cases that will be implemented under these programs. The taxonomy not only forms the basis for our market forecasts but also provides the framework for the digital journey maps that will assist our clients in understanding the full scope of enterprise efforts.
"Agriculture is currently undergoing a fourth revolution. Agriculture 4.0 will use data to revolutionize how we produce, process, and consume food. Using data to do more with less, create new digital commodities, protect the environment, and efficiently feed the world with greater efficiency and nutrition than ever before. The pace of technological change in agriculture is greater than ever before is increasing. As with any revolution, there will be winners and losers, those that can separate hype from facts will be well positioned," says Dr. Aron Cory, research manager, Worldwide Agriculture at IDC.
Jun-22
Waste Not, Want Not: Maximizing Agricultural Value with IoT from Grain Bin to Kitchen Bin
Waste Not, Want Not: Maximizing Agricultural Value with IoT from Grain Bin to Kitchen Bin
Jun-22 DOC # US49249722 Insight
This IDC Perspective provides guidance on immediate actions agricultural concerns can take with IoT to address food loss and waste. The need to do so grows more critical by the day as diverse geopolitical and economic pressures threaten the world's food supply.
"Organizations are eager to act now to address what the UN projects to be the largest global food crisis since World War II," says Marcia Walker, director, Internet of Things Research at IDC. "Fortunately for farmers and others across the agricultural value chain, today's broad-based cloud and as-a-service business models make it easier than ever to start small while building a solid foundation for future use cases."
Jun-22
Computer Vision: A Technology Accelerator for Agriculture 4.0
Computer Vision: A Technology Accelerator for Agriculture 4.0
Jun-22 DOC # US49084722 Insight
In this Market Perspective, IDC analyzes the current and future intersection of computer vision (CV) technologies and agriculture. In particular, this report provides background on the evolution of the agricultural and CV markets, identifies current and future CV-enabled use cases within agriculture, and establishes a maturity assessment score for each identified use case. In summary, IDC sees great potential for the application of CV tools and technology within agriculture.
"Computer vision has the power to revolutionize agriculture in ways we have only begun to realize. From seeing the unseeable to the automation of record keeping the potential of computer vision has barely been cracked for food production." says Dr. Aron Cory, Research Manager for IDC's Worldwide Agriculture program.
"The high rate of manual, repetitive processes found within the agricultural sector aligns nicely with the strengths of computer vision technologies," says Matt Arcaro, Research Director Computer Vision and AI technologies. "Although the potential is there, CV ecosystem providers will need to ensure that current and future solutions respect the unique nuances within agriculture."
May-22
IDC Survey Spotlight: Artificial Intelligence Adoption in Agriculture
IDC Survey Spotlight: Artificial Intelligence Adoption in Agriculture
May-22 DOC # US47791922 Presentation
This IDC Survey Spotlight highlights the adoption of, and changes in attitude toward the use of, artificial intelligence in agriculture from 2021 to 2022. Adoption of AI in agriculture has grown unevenly in the last years, with certain subsectors increasing adoption rapidly during this period and others stagnating, indicating an underserved market.
Apr-22
The Future of Connected Agriculture: Top 5G Use Cases
The Future of Connected Agriculture: Top 5G Use Cases
Apr-22 DOC # US48982822 Insight
This IDC Perspective is the first of a series of documents examining the impact of connectivity and faster networks on the development and commercialization of use cases in today's hyperconnected smart industries. This document takes a deeper look at the current state of smart agriculture and how 5G will enable use cases that drive agility, revenue, operational efficiency, and improved environmental or welfare outcomes.
"Keeping data in motion is the central principle of the future of connectedness and is a critical requirement for any smart industry," commented Paul Hughes, research director and agenda lead for IDC's Future of Connectedness research. "5G will play a significant role in bringing greater levels of automation, data analysis, and operational efficiency to different segments of the agriculture industry, at a time when output and performance demands must improve if the industry is to support the needs of an ever-growing population."
Apr-22
5G Primer for Agriculture
5G Primer for Agriculture
Apr-22 DOC # CA48984822 Insight
This IDC Perspective is part of a continuing series examining the development and commercialization of 5G use cases in specific industries. In this document, we outline how 5G intersects with and enables the broader ecosystem of technologies and vendors that must come together to deliver agriculture use cases that drive revenue, operational efficiency, and improved environmental or welfare outcomes. 5G is a collection of technologies that is more nuanced than has been advertised. Its use requires hardware, software, connectivity, and technical expertise, all of which should be delivered in well-explained and convenient packages. To understand the impact 5G will have on agriculture, we need to cut through the hype and understand the promise and limitations of 5G technologies. Agriculture is also a collection of different industries with different needs, and therefore, different aspects of 5G will better suit these needs. By exploring this topic, agtech developers, technology buyers, and 5G vendors can build better relationships with each other to create long-lasting and profitable partnerships.
"5G may be more of a great shuffle forward in agriculture rather than a giant leap. With all the hype over blinding hot speeds, ultralow latency, and virtual networks, it will be extremely hard for 5G to live up to the hype in most agriculture settings, but 5G will influence agriculture in ways most people do not suspect," says Dr. Aron Cory, research manager, Worldwide Agriculture at IDC.
Mar-22
Connectivity Challenges in Agriculture
Connectivity Challenges in Agriculture
Mar-22 DOC # US48445322 Insight
This IDC Market Perspective gives an overview of the challenges poor connectivity creates, explores the options available to agribusinesses, and places these into context by comparing worldwide survey data showing the distribution of connectivity modes and their growth over the past two years. Rural connectivity is a growing issue in agriculture. Lack of broadband or insufficient coverage can cost lives, money, production, and opportunity. Finally, we offer advice on market segmentation and opportunities in agriculture.
According to Dr. Aron Cory, research manager, Worldwide Agriculture, at IDC, "Connectivity will be either a major driving force growing the agriculture and agtech sectors, or it will be the single-largest deterrent to adoption. Increasing broadband infrastructure in rural areas will help grow productivity, yields, and profitability while allowing farms to enter new markets and protect the environment."
Sep-22
Agriculture Recognizes Digital Technology as Critical But Lags in Leadership
Agriculture Recognizes Digital Technology as Critical But Lags in Leadership
Sep-22 DOC # CA49628522 Presentation
This IDC Survey Spotlight examines agriculture industry information from IDC's 2022 Future of Operations Survey (n = 1,372), which indicates fertile ground for growth. Compared with all other industries, agriculture is the most likely to recognize the gains from adopting digital technologies but rarely sees itself as a technology leader. This disconnect points to a challenge for the agricultural industry with respect to future progress and suggests a need to build strong partnerships with the right technology providers. Our analysis also points to specific pain points within agriculture when it comes to digital technologies.
Jul-22
IDC TechBrief: Carbon Credit Programs in Agriculture
IDC TechBrief: Carbon Credit Programs in Agriculture
Jul-22 DOC # CA49359021 Insight
This IDC TechBrief reviews at a high level the potential, the pitfalls, and the critical factors for success that should be considered when entering this market. Carbon offset programs are an emerging market that directly commodifies on farm data. Data collection around farming practices can be used to prove additionality and support claims of carbon sequestration in soil organic matter and nitrogen use efficiency (NUE) or avoidance, which can be monetized through carbon offsets.
"The development of carbon offset markets in agriculture will be a powerful tool for farmers, industry, and environmentalists. Directly commodifying on farm data in this way will encourage greater reporting, highlight the good work farmers are doing in sustainable agriculture, and encourage new data product development while helping the environment, increasing food production and building an economically sustainable future for farmers," says Dr. Aron Cory, research manager for Agriculture with IDC.