New Research

Summary

This IDC Market Glance highlights healthcare provider operational IT solutions in Europe for 3Q23.

"As healthcare organizations strive for more digitalization, they face obstacles in transitioning to new care models based on personalization and integration of services along the patient journey," said Adriana Allocato, research manager, at IDC Health Insights Europe. "Workforce shortages, inflation, supply chain constraints, reduced budgets, and depleted resources are pushing healthcare organizations to increase their investments in workflow and operational effectiveness solutions to eventually accommodate new processes and address the more competitive requirements of an increasingly private healthcare market."

Summary

This IDC Tech Buyer Presentation provides a road map over three time horizons to prioritize deployment of each of the digital transformation use cases found in IDC's Worldwide Digital Transformation Use Case Taxonomy, 2023: Value-Based Health (IDC #US51044123, August 2023). Every organization should evaluate its own digital transformation strategy against the road map and make adjustments as needed based on regional and organizational circumstances.

"As healthcare organizations continue to modernize infrastructures to support cost-effective, high-quality, and equitable care, investments in AI, machine learning, and emerging generative AI tools are driving the goals of efficiency and automation while necessitating the need for careful use case vetting and strategic road map creation to ensure success." — Lynne Dunbrack, group vice president, IDC Health Insights

Summary

This IDC Market Presentation provides insights into the top 10 fastest-growing European agile work use cases from the IDC Worldwide Digital Transformation Spending Guide — April 2023 (V1 2023). For each use case, this report guides vendors in moving technical conversations with traditional IT contacts to use-case-based conversations with workforce executives (e.g., chief human resource officers, chief talent officers, chief learning officers) and broader line-of-business (LOB) and IT audiences, serving as a reference for sales pitches. The report:

• Highlights workforce personas involved in steering, financing, and influencing use cases and how they should collaborate to ensure the successful implementation of the use case
• Understands workforce-specific and overarching technology as well as architecture requirements
• Provides detailed examples of end users working and implementing each workforce/workplace/workspace-related use case

"European CEOs are still eager to invest in digital and technology solutions to enable a hybrid workplace as well as to attract and retain talents and skills, showing how workforce-related technologies still have high growth potential. On average, the use cases in the agile work lane grow faster than broader digital spending, a market still growing at a double-digit growth rate," said Erica Spinoni, senior research analyst, European Digital Business Practice and Future of Work.

Summary

This IDC Innovators profiles three emerging vendors: Current Health, Huma and TytoCare. These companies offer to the global healthcare and life sciences ecosystem innovative digital health solutions for remote patient engagement and virtual care to enable patient-centric healthcare delivery models and decentralized clinical trials. IDC Innovators are emerging vendors with revenues more than $100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both.

"Technology-enabled virtual care solutions have become pivotal at the intersection of healthcare and life sciences to support remote patient monitoring and engagement, driving a transformative shift toward new, patient-centric models of health care delivery and clinical research," said Nino Giguashvili, research manager, IDC Health Insights. "Following the period of exponential surge experienced throughout the COVID-19 pandemic, virtual care has now reached a critical juncture that will shape its future trajectory. The vendors featured in this report exemplify the evolution of business models and value propositions, as they work toward seamlessly integrating, standardizing, and scaling the scope of virtual care within the broader patient journey," said Silvia Piai, research director, IDC Health Insights.

Summary

This IDC Market Presentation provides an overview of digital business developments in Europe in 1H23. It covers news, significant deals, policy announcements, regulatory actions, emerging technology developments, and investments that could impact markets locally and regionally. Companies featured include Accenture, Atos, AWS, Clearview AI, Deutsche Boerse, DXC, IKEA, Intel, Getir, Max Planck Society, Mercedes-Benz, Microsoft, Mistral AI, NVIDIA, OpenAI, Oracle, Salesforce, SAP, Unilever, Three UK, Vodafone, and Volkswagen/CARIAD.

It also highlights results from IDC's European Future Enterprise Resiliency and Spending Surveys, which examines end-user sentiment around major concerns and IT investments. Due to significant momentum driven by generative AI, this presentation also provides a snappy and snackable overview of the most important news and developments in this area.

"Since the beginning of the year, there has been growing confidence among European organizations to increase IT spending, especially comparing the January–June period year over year. In fact, the share of companies planning to increase IT spending has almost doubled. This is a clear sign that European companies consider technology and digital investments as pivotal to balance risk mitigation in the pursuit of new opportunities to survive and thrive amid uncertainties," said Erica Spinoni, senior research analyst, European Digital Business Strategies and Future of Work.

Summary

This IDC Market Note provides a summary of the AHIP 2023 conference held in Portland, Oregon.

"It is impossible to divorce data, trust, AI, and equity," says Jeff Rivkin, research director, Payer IT Strategies at IDC Health Insights. "Perhaps that is why the AHIP 2023 panels focused on equity and trust, and then conversations inevitably evolved to data and AI. The AHIP conference has changed its name and faces over the past few years, but the core challenge of payers is still navigating the interconnectedness of it all."

Summary

This IDC study discusses how healthcare organizations are on a mission to digitally transform to create a value-based healthcare system, even though they may not use the term digital transformation as extensively as other industries such as retail or financial services do. While the pandemic drove unprecedented adoption of virtual visits and other forms of remote care, the number of use cases powered by a range of artificial intelligence technologies, especially with emerging generative AI capabilities, will continue to grow in 2023 and beyond.

"Building on their investments in cloud, intelligence data management, and connected health technologies to enable care anywhere, healthcare organizations are increasing their investments in AI, machine learning, and emerging generative AI tools to streamline clinical workflows and further refine their plans for reimagining the delivery of care," says Lynne A. Dunbrack, group vice president, IDC Health Insights.

Summary

This IDC Market Presentation contains an industry analysis perspective that offers foundational insights into the European healthcare sector in 2023 for sales, marketing, and product/channel managers at technology companies. By comprehending the sector's structure, financing, and operations as well as its impact on individual and population health, managers can pinpoint areas in healthcare operations and subverticals in which their technology products and services can make a real difference.

This report delves into key healthcare parameters, funding and governance models, delivery systems, and the driving forces behind ICT spending of major healthcare provider (HCP) organizations in Europe in 2023.

"Tech vendors in the European healthcare sector should tailor sales and marketing strategies to meet the unique needs of each country's healthcare system. Collaboration with local players and a focus on improving patient health outcomes will lead to success," Federico Mayr, research analyst, IDC Health Insights.

Summary

This IDC Market Presentation provides IDC's Industry Market Forecast for European healthcare. It provides technology vendor product managers and those responsible for market/competitive intelligence with an industry overview of IDC spending guide forecasts numbers as well as insights into the regional healthcare market context influencing that spend for 2023.

This report includes:

• IDC's ICT market forecast for healthcare enterprises in Europe
• IDC's market forecast for IT applications for European healthcare enterprises
• Insights into key drivers and inhibitors that have impacted and will impact IT application investment sentiment in the European healthcare industry

This document also highlights recent initiatives by countries and organizations while providing top-level advice for technology suppliers for pursuing a business strategy that considers the whole healthcare ecosystem.

"As healthcare organizations in Europe face unmet needs, workforce shortages, and budget pressures, ICT spending will continue to rise. Technology suppliers can support these organizations by addressing country-specific challenges, enhancing operational efficiency through AI-driven automation, and ensuring seamless integration for improved health outcomes," said Federico Mayr, research analyst, IDC Health Insights.

Summary

This IDC Market Perspective discusses price transparency at AHIP and in the healthcare industry.

"One year in, the industry should take a pause and reflect on the fiction that is executing. Price transparency has snowballed from a politician's talking point to legislation to regulation to an expensive, ongoing administrative facade," states Jeff Rivkin, research director, IDC Health Insights. "The exchanged data is seriously flawed, and even if the data was good, the vast majority of consumers do not have the time, money, patience, medical literacy, or desire to actually shop for procedures. Similarly, payer-provider contract negotiations based on inaccurate, non-standard product, network, and rate data are an equivalent absurdity."

Summary

This IDC Market Glance highlights the healthcare provider clinical IT solutions for 2Q23. "Healthcare organizations are increasingly recognizing the relevance of greater healthcare data interoperability, seamless integration, and effective data sharing to support primary strategic business priorities such as improved quality care, reduced costs, enhanced care coordination, accurate population health management and better health equity," said Adriana Allocato, research manager, IDC Health Insights. "However, the opportunity and the challenge to capture and standardize health data and make them intelligible and actionable requires a stronger health information technology and a centralized governance strategy that positively impacts the intelligent automation of clinical processes."

Summary

IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles four vendors in the AI for behavioral health market: Aiberry, NeuroFlow, RethinkFirst, and Twill (formerly Happify Health). Solutions offered by these companies help improve access to behavioral and mental health resources, which are in short supply, and improve consumer engagement by providing high-touch services via a digital platform.

The behavioral health technology market is highly fragmented with thousands of point solutions, reflecting the wide range of behavioral and mental health issues, including anxiety, depressions, general stress, burnout from the pandemic, and post-traumatic stress disorder. Many companies in this space are start-ups with a mission to address the growing behavioral and mental health issues using technology, such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP).

"Technology can address barriers to care by increasing access to online behavioral and mental health resources that helps reduce the perceived stigma associated with needing these services," states Lynne A. Dunbrack, group vice president, Public Sector. "AI technologies accelerate identifying patients most in need of care, power conversational AI chatbots that triage consumers to appropriate resources, and create personalized care plans, all of which engenders more consumer engagement and thus successful patient outcomes."

Summary

This IDC Survey looks at the challenges that IT healthcare leaders face in 2023 as they develop IT budgeting plans that anticipate potential economic disruptions while maintaining the shift to digital business models. In February and March 2023, IDC connected with IT healthcare leaders around the world to gain early insights into how they are navigating disruptions and prioritizing technology investments.

IDC's Global Technology Thought Leadership group conducts a monthly survey — the Future Enterprise Resiliency and Spending (FERS) Survey — to understand how IT and business leaders in enterprises around the world are assessing risks and addressing cost management for their growing portfolios of technology resources.

This survey of 888 respondents from North America, Asia/Pacific, and Western Europe was conducted in late February and early March 2023 while IT leaders were starting to execute on their 2023 IT investment plans. They reflect the attitudes and expectations as of that moment in time. This survey was conducted in the weeks after the collapse of Silicon Valley Bank (SVB) and other banking difficulties and reflects the preliminary impact those events may have on economic and IT spending outlooks.

Summary

This IDC study provides an evaluation of five vendors that provide payer solutions for product/plan configuration. The vendors we chose include front-runners in the industry that were chosen for their market share and penetration of their potential growth opportunities.

According to Jeff Rivkin, research director, Payer IT Strategies at IDC Health Insights, "Product/plan configurators are being implemented by payers that want to compete for consumers and groups aggressively with speed to market, flexible product offerings, and expansion to Medicare Advantage and ancillary products. As payers attempt to find new revenue and respond to governmental and competitive pressures, the ability to bring a creative product to market fast and effectively will be a competitive advantage. Those that can't may not survive the onslaught of value-based reimbursement, flexible networks, price competition, and consumer demand."

Summary

This IDC PlanScape describes the important role that remote health monitoring (RHM) can play in transforming the delivery of healthcare services by enabling care anywhere initiatives. The study helps healthcare organizations build a case for deploying remote health monitoring devices and provides a road map for healthcare organizations to follow as they prioritize remote health monitoring use cases.

"Aligned financial incentives are driving the increased deployment of RHM programs by both providers and health plans," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "The shift from fee-for-service healthcare to value-based healthcare, with its focus on improving outcomes and operational efficiencies, continues to drive investment in remote health technologies that span health and wellness tracking and chronic care management for a wide range of chronic conditions."

Summary

This IDC Survey Spotlight investigates the strategic approach adopted by healthcare organizations worldwide to optimize data management and maximize the value of AI/ML initiatives.

The analysis presented in this study is based on a sample of healthcare organizations from wave 3 of IDC's Future Enterprise Resiliency and Spending Survey, conducted in April 2023 across North America, Europe, and Asia/Pacific.

Summary

This IDC Market Note provides an overview of and insights into the FDA's final guidance document entitled "Cybersecurity in Medical Devices: Refuse to Accept Policy for Cyber Devices Under Section 524B of the FD&C Act," published on March 29, 2023.

"The new cybersecurity standards for medical device acceptance necessitate a paradigm shift in security management strategies for medical device manufacturers seeking to enter the U.S. market. Adopting integrated security-by-design approaches to managing security and building ecosystem-wide trust is imperative in this new era of medical devices cybersecurity." — Research Manager Nino Giguashvili, IDC Health Insights

Summary

This IDC Market Presentation provides general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. It equips sales professionals with basic information concerning the healthcare industry to contact buyers with confidence. It also provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversation teasers and examples.

"Mastering the intricacies of the healthcare industry can be daunting, but this handbook can help unravel its complexities. It gives you vital information and conversation starters to engage healthcare buyers successfully," said Federico Mayr, research analyst, IDC Health Insights.

Summary

This IDC PeerScape provides payer executives with an understanding of the challenges, examples of how other healthcare organizations have tackled the challenges and, finally, guidance for organizations to address these challenges.

"Operationalizing product data management is relatively new to some payers, but payer organizations should look to the successes of their peers to take advantage of lessons learned," says Jeff Rivkin, research director, Payer IT Strategies at IDC.

Summary

This IDC Tech Buyer Presentation explores the opportunities and challenges of generative AI for the healthcare market. It shows how these opposite forces are shaping the way healthcare providers are adopting or planning to invest in this innovative technology. It provides guidance for healthcare organizations on how to embrace generative AI responsibly while pursuing their strategic business priorities.

Summary

This IDC Perspective provides IDC Health Insights' overview of key IT deals, news, and digital initiatives in the worldwide medical devices market in 1Q23. This is the third in the new quarterly series of reports launched by IDC Health Insights following the expansion of its in-depth research coverage of the global medical devices industry.

"Medical devices organizations worldwide continue to embrace the transformative power of digital technology to enhance their product offerings, improve business performance, and address the needs of patients and customers more comprehensively. Expanding digital capabilities and digitally enabled offerings is viewed as imperative to respond to growing market challenges and thrive in the evolving landscape of value-based healthcare." — Research Manager Nino Giguashvili, IDC Health Insights

Summary

This IDC Perspective highlights our key takeaways and analysis of the recent Oracle Application and Industry Analyst Summit.

"Essentially, the message is that Oracle will provide customers the core system (the "digital fabric" as one executive said), common data model, and best practices, combined with partner-led agile methodologies, ISV, and integration offerings — to the tune of what now is 20k+ services and ISV partners. This shared application, cross-industry ecosystem approach is one we see most large platform providers offering today, whether in an enterprise or industrial environment — because on-demand, rapid access to data, applications, and services is expected by end customers in every industry today to effectively run their businesses," said Jeffrey Hojlo, research vice president, Future of Industry Ecosystems, IDC.

Summary

This IDC Market Glance provides a glance at the current makeup of the payer IT payment integrity landscape. It illustrates the vendor landscape and depicts the segments and structure of the market.

Summary

This IDC Survey Spotlight analyzes how medical device manufacturers worldwide are leveraging cloud applications across their supply chains and realizing benefits from these deployments.

The analysis presented in this study is based on a sample of medical device manufacturers from IDC's 2023 Global Supply Chain Survey, conducted in March across North America, Europe, and Asia/Pacific.

Summary

This IDC Market Presentation contains our Industry Marketing Handbook, designed to support technology vendors marketers in building their marketing narrative for the healthcare sector. It can be used to tailor messaging to government-specific challenges and to build pertinent stories and campaigns that resonate with prospects and customers. 

"Digital adoption has become an organizational priority in the post-COVID-19 world. Healthcare provider (HCP) organizations, to accelerate their patient-centric care approaches, have increased their focus on widening care access, strengthening digital and physical infrastructure, improving clinical data management, and becoming data driven. While these organizations prioritize tech investments in key use cases, it is essential that marketing leaders of tech vendor organizations align their solutions and narratives by analyzing HCPs' business priorities and investment barriers, for a strong and convincing partnership," said Manoj Vallikkat, senior research manager, IDC Health Insights.

Summary

This IDC Survey Spotlight analyzes how medical device producers, worldwide, are leveraging the Internet of Things (IoT) across their supply chains and realizing benefits from IoT deployments.

The analysis presented in this study is based on a sample of medical device manufacturers from IDC’s Global Supply Chain Survey, 2023, conducted in March across North America, Europe, and Asia-Pacific.

Summary

This IDC PlanScape describes the important role 5G can play in transforming the delivery of healthcare services by enabling care anywhere initiatives. It helps provider organizational IT leaders justify and plan for deploying 5G and provides a road map for healthcare organizations to follow as they prioritize 5G use cases. The study also provides a decision tree for healthcare leaders to use to prioritize their 5G use case selection.

"Healthcare organizations are making the requisite investments in 5G because they recognize the positive impact that 5G will have on the healthcare industry in the next five years," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "Key to successfully realizing the intended benefits of 5G is pairing the optimal connectivity with the 'right use case.'"

Summary

"The proliferation of data formats and the siloing of data imaging is progressively shaping the need to plan and execute EMI strategies in the healthcare market. A scalable, flexible solution that addresses data consolidation and specialized workflow automation will aid healthcare organizations in achieving efficiency optimization without compromising quality of care," said Adriana Allocato, research manager, IDC Health Insights Europe.

Summary

This IDC Market Glance provides a glimpse into the current makeup of the behavioral health landscape, illustrates the participating vendors, and depicts the segments and structure of the market.

"Nearly one in five U.S. adults live with a mental illness, or 52.9 million adults in 2020, and less than half (46.2%) received mental health services in the past year," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "These alarming statistics point to a need for technology that addresses the many barriers to receiving adequate care including an acute shortage of behavioral and mental health professionals."

Summary

This IDC Market Glance provides a look at the current makeup of the connected health landscape, illustrates who some of the major players are, and depicts the segments and structure of the market.

"The continued shift to digital-first healthcare and hybrid work underscores the need for connected health technologies, states Lynne A. Dunbrack, group vice president, IDC Health Insights. "Initiatives such as care anywhere and hospital at home are drivers for investing in connected remote health monitoring devices and services."

Summary

This IDC Market Glance provides a look at the current makeup of the remote health monitoring landscape, illustrates the participating vendors, and depicts the segments and structure of the market.

"The demand for remote patient monitoring devices and services will continue to grow," states Lynne A. Dunbrack, group vice president, IDC Public Sector. "Deferred care during the COVID-19 pandemic delayed diagnosing and treating patients with chronic conditions who are just now returning to see their healthcare providers."

Summary

This IDC Survey Spotlight analyzes data covering the European life sciences industry collected from the IDC EMEA European Industry Acceleration Survey conducted in April 2021. The study aims to explore the strategic investment trends that life sciences companies make to enable operating models for expanding digital ecosystems in the European landscape.

"European life sciences companies are accelerating investments in digital technologies to address the growing complexity and scale of collaboration networks and enable secure operating models for digital ecosystems. Life science organizations' ability to generate value will increasingly rely on their participation in agile ecosystems that enable secure sharing of data, insights, and capabilities at scale to drive co-innovation, create new business value, and foster long-term resilience." — Research Manager Nino Giguashvili, IDC Health Insights Europe

Summary

This IDC Survey Spotlight investigates how automation technologies are shaping the medical device industry and its processes. It provides insights about the choice to invest in automation technology and processes and their impact on the business strategic priorities of medical device manufactures. The analysis is based on the medical devices sample of wave 8 of IDC's Worldwide Future Enterprise Resiliency and Spending Survey in September 2022.

Summary

This IDC Market Presentation examines IDC's Worldwide Life Sciences Personas Handbook, designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:

Who are the key personas I need to address with my:

• Offering (products and services)
• Marketing messages
• Sales campaign
• Sales activity

What are their strategic priorities and their day-to-day activities?

What are their major pains and challenges?

What are their KPIs?

This IDC Presentation focuses on the C-suite level and provides an overview of key executives in life sciences organizations. The strategic priorities, pain points, and KPIs described for each persona are intended to support the early stages of the sales funnel, such as in the stages of awareness creation, interest, and consideration. It will not focus on how to approach procurement departments once decisions for purchase have been made.

"Identifying the right target personas and understanding their role-specific priorities, pain points, and KPIs in the face of the increasingly complex life sciences stakeholder ecosystem is essential for tech vendors to design and execute effective sales and marketing strategies and maximize the value of interactions with key decision makers and influencers," said Nino Giguashvili, research manager, IDC Health Insights. 

Summary

This IDC Tech Buyer Presentation analyzes data from IDC's January 2022 U.S. Healthcare Provider Technology and Connected Health Survey and IDC's January 2022 U.S. Consumer Healthcare Survey with a focus on how health provider organizations are deploying chatbots and digital assistants and consumers' adoption of them, respectively. This document also examines consumer satisfaction levels with using them.

"Healthcare organizations are introducing conversational AI in the form of chatbots and digital assistants to enhance consumers' engagement and experience by improving access to care and removing friction from administrative tasks," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "As healthcare organizations embark on incorporating conversational AI into their clinical and administrative workflows, they should evaluate technology, people, and process impacts to reduce risk, promote adoption, and realize the benefits of conversational AI."

Summary

This IDC Market Glance provides a glance at the current makeup of the payer IT landscape, illustrates the vendor landscape, and depicts the segments and structure of the market.

Summary

This IDC Perspective provides IDC Health Insights' overview of key IT deals, news, and digital initiatives in the worldwide medical devices market in 4Q22. This is the second in the new quarterly series of reports that IDC Health Insights launched following the expansion of its in-depth research coverage of the global medical devices industry.

"The medical devices industry is facing significant uncertainty due to ever-growing demand from the healthcare sector, economic and geopolitical pressures, changing market access models, and increasingly complex consumer demands. Medical devices companies are under mounting pressure to accelerate technology investments to address current challenges, adapt to the rapidly changing market environment, and explore new avenues of innovation to create greater value for healthcare providers and consumers." — Research Manager Nino Giguashvili, IDC Health Insights

Summary

This IDC Presentation shows key trends that will shape the IT European healthcare market in the years ahead. It analyzes four areas that make up the next wave of innovation for European healthcare organizations. They relate to patient value, the workforce experience, and how healthcare systems are reacting through new delivery care models.

This presentation was delivered in December 2022 during an IDC event in Italy.

Summary

This IDC eBook provides a look at IDC's predictions for 2023 and beyond, based on IDC's European FutureScape 2023 webcast, to help leaders target their technology investments and succeed in pivoting to digital business during storms of disruptions.

In the past few years, organizations have accelerated investments in digital transformation to navigate headwinds and crosswinds while leveraging tailwinds to drive business outcomes. In the current environment, when interconnected economic, political, and social disruptions are threatening organizational and business health, acting as a digital-first organization is a mandate for companies to survive and thrive in the digital business era.

Leveraging technology will be essential on this journey to create value (quickly) and become a digital business by reshaping organizational structures, evolving operational practices and rethinking business models.

Summary

This IDC Tech Buyer Presentation provides an overview of major 2022 regulatory and policy news and initiatives shaping the technology landscape in the worldwide medical devices market. As IDC Health Insights expands its in-depth research coverage of the global medical devices industry, this document is intended to help medical devices companies and their technology vendors stay aligned with the fast-evolving policy and regulatory environment to inform their business strategies and digital initiatives and capitalize on favorable market opportunities.

Summary

This IDC Perspective takes a deep dive into artificial intelligence for payer use cases. In the past decade, health insurance companies have been looking to artificial intelligence (AI) and machine learning (ML) to identify at-risk individuals and reduce rising costs in the healthcare sphere.

It's important to note that a majority of the price consumers pay when enrolling in health insurance goes into risk prediction and risk management. By using AI to create a system that can create more accurate risk models and predict which individuals need specific types of care, health insurance providers can spend more money on their beneficiaries and less on those processes. Platforms that can take in, study, and learn from data; refine judgments; and generate intelligent insight can also greatly reduce the need for expensive human data analysts.

When AI is injected into ways of working across the payer workforce, employees can be liberated from more tactical and mundane work. They can be redirected to more strategic tasks, tapping into previously unavailable internal and external data for more insight-driven ways of working. This can translate into new products and services that improve service and member health while supporting new growth strategies for the business.

"The use of AI in health insurance is quickly driving improvements and changing the relationship between payers, providers, and members. It helps enhance and streamline the member/patient experience and make internal operations easier," says Jeff Rivkin, research director, Payer IT Strategies at IDC Health Insights. "While there is still plenty of room to enlarge scope of this technology, it is clear that AI has a foothold in payers."

Summary

This IDC Perspective explains why trust is the most important currency in the digital era as well as a cornerstone of digital health. To build trust, payers should implement AI-powered digital experiences that improve listening capabilities, support first-time resolution of member issues, and improve the consistency and clarity of the information provided. If there is no member trust, then engagement, loyalty, and future growth hang in the balance.

"Member trust is not a 'soft' issue for payers. It is a must-have foundation that brings strategic value to the business in the digital economy. Trust is a key driver of member and provider retention and is the lifeblood of the payer business model," says Jeff Rivkin, research director for IDC Health Insights.

Summary

This IDC study presents the top 10 predictions for the healthcare industry in Asia/Pacific (excluding Japan) (APEJ), for the next five years. In the process of aligning with the care needs, healthcare organizations are set to have increased priority on establishing "care anywhere" programs, leveraging clinical data, exploring seamless connectivity, and automating care processes, along with strong anchoring on trust, compliance, and explainability.

IDC's healthcare industry top 10 predictions provide guidance to healthcare leaders on preparing and responding to the major storms of disruptions, big tech flips, and the after-effects of the pandemic.

"The healthcare delivery system in Asia/Pacific is undergoing a transition toward patient-centricity. This transition is strongly facilitated by the evolution of the digital front door, healthtech ecosystem, and enhanced focus on data, redefining care further into care anywhere, predictive care, and personalized care. Although there is focus on the use cases that leverage emerging technologies, moving forward, the industry will witness increased involvement of line-of-business (LOB) heads along with IT leaders, as part of the ecosystem," says Manoj Vallikkat, senior research manager, IDC Asia/Pacific Healthcare Insights.

Summary

This IDC Presentation examines IDC's Worldwide Healthcare Provider Personas Handbook, which is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:

Who are the key personas I need to address with my:

• Offering (products and services)
• Marketing messages
• Sales campaign
• Sales activity

What are their strategic priorities and their day-to-day activities?

What are their major pains and challenges?

What are their KPIs?

This IDC Presentation focuses on the C-suite level and provides an overview of the key executives in healthcare provider organizations. The strategic priorities, pain points, and KPIs described for each persona are intended to support the early stages of the sales funnel such as in the stages of awareness creation, interest, and consideration. It will not focus on how to approach procurement departments once decisions for purchase have been made.

"This Industry Personas Handbook provides meaningful buyer archetypes that vendors can use to assess their healthcare go-to-market strategies and messaging. This handbook will help them driving greater interest and engagement from a broader group of healthcare decision makers and influencers," said Silvia Piai, research director, IDC Health Insights. "The personas in this handbook hold the authority to make purchasing decisions that influence the achievement of the strategic goals of a healthcare provider," said Federico Mayr, research analyst, IDC Health Insights.

Summary

This IDC Market Presentation examines the role of 5G in healthcare transformation, looking at key applications and use cases, the role of CSPs (with case studies and recommendations), and a detailed focus on mobile private networks in the healthcare sector. The healthcare sector offers a significant opportunity for technology providers, with 5G playing a key enabling role.

Summary

This IDC Tech Buyer Presentation provides an overview of the European Health Data Space (EHDS) initiative. It examines how the EHDS can create an ecosystem comprising rules, common standards/practices, infrastructures, and a governance framework for primary and (more importantly) secondary use of health information in Europe. It analyzes opportunities and key challenges that the EHDS brings for European healthcare and life sciences organizations.

This presentation was delivered on November 3, 2022, during the Common European Data Spaces and the Data Economy webinar. This webinar is part of activities for the European Data Market study 2021-2023, a project led by IDC in cooperation with the Lisbon Council.

The European Data Market is a European Commission–funded study that aims to define, assess, and measure the European data economy, with an eye toward supporting the data value chain policy of the European Commission. The program focuses on developing an innovative data ecosystem of stakeholders that drives the growth of this innovative market in Europe. The main results will feed into the annual reviews of the Digital Agenda Scoreboard.

Summary

This IDC Perspective provides IDC Health Insights' overview of key IT deals, news, and digital initiatives in the worldwide medical devices market in 3Q22. This is the first in the new quarterly series of reports that IDC Health Insights has launched following the expansion of its in-depth research coverage of the worldwide medical devices market.

"In the evolving industry environment, medical device market players must closely follow the global industry trends and larger ecosystem developments to capitalize on favorable opportunities and strengthen their resilience to survive and thrive in the next normal. We hope these quarterly document series will benefit all stakeholders in the extended medical devices ecosystem," said Nino Giguashvili, research manager, IDC Health Insights.

Summary

This IDC Survey Spotlight examines the actions and practices medical devices companies are adopting to drive sustainability and deliver on the new global standards for environmental, social, and governance (ESG) goals.

The document offers insights into the impact of new global sustainability standards on the business agendas and technology investment priorities of medical devices organizations. The analysis is based on the medical devices sample of IDC's European Healthcare and Life Sciences Insights Survey, 2022.

Summary

This IDC Tech Buyer Presentation analyzes data from IDC's January 2022 U.S. Healthcare Provider Technology and Connected Health Survey and IDC's January 2022 U.S. Consumer Healthcare Survey, with a focus on how health provider organizations are deploying remote health monitoring and wearable devices and consumers' adoption of them, respectively. This study also examines consumer satisfaction levels with using these devices.

"Healthcare organizations are deploying remote health monitoring and wearable devices to enable care anywhere and hospital-at-home initiatives," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "As healthcare organizations embark on their remote health monitoring strategy, they need to understand how their clinicians and patients want to use this patient-generated information to ensure all constituents' expectations are met."

Summary

This IDC Tech Buyer Presentation analyzes data from the U.S. Healthcare Provider Technology and Connected Health Survey, January 2022, and U.S. Consumer Healthcare Survey, January 2022, with a focus on how health provider organizations are deploying technology to support virtual visits and consumers adoption of them, respectively. This document also examines consumer satisfaction levels with the virtual visit experience.

"The lines between in-person care and digital-first care is blurring as consumers seek more convenient access to care," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "As healthcare organizations embark on expanding their telehealth/telemedicine strategy to include virtual care, they should identify people, technology, clinical workflows, and business processes to reduce risk, promote adoption, and realize the benefits of virtual care."

Summary

This IDC Market Note reviews the industry analyst event recently hosted by PwC and summarizes PwC's plans to drive large-scale transformation, business process reengineering, change management, and compliance.

"Digital transformation can transition organizations from being 'fit for purpose' to being 'fit for the future.' Agile innovation and workforce transformation are needed to weather the storms of disruption that are rocking the world today," states Lynne A. Dunbrack, group vice president, Public Sector at IDC.

Summary

This IDC Perspective illustrates the case of Munich Leukemia Laboratory (MLL), which adopted a cloud-first strategy to address its increasing compute and storage needs as well as support its business innovation plans. The case analyzes key factors that helped MLL to successfully analyze and process next-generation sequencing (NGS) and other diagnostic data in the cloud.

"As European healthcare providers pursue data-driven care delivery models, cloud technology investments are critical to support data integration, data sharing, and the use of advanced analytics and AI. By adopting cloud-first strategies, healthcare organizations reimage their IT enterprise architecture to streamline operations as well as improve their productivity and quality of care," said Adriana Allocato, research manager, IDC Health Insights Europe.

"The opportunities offered by cloud have been a catalyst of greater collaboration between clinical and IT professionals to streamline processes and develop new services, bringing innovation in the business model of MLL as well," said Silvia Piai, research director, IDC Health Insights Europe.

Summary

This IDC Perspective highlights how payer payment integrity is becoming more predictive and integrated. Payers and providers are working diligently to make accurate payments to providers in a single pass with precise audit trails and embedded business intelligence to facilitate better relationships with providers, reduce waste, and improve financial performance.

"Payment integrity suites that provide a single solution for both pricing and editing, handling all lines of business, connecting all core claims platforms, handling both fee-for-service and fee-for-value contracts will become the enterprise standard for payers over the next three years. Payers that can overcome organizational fragmentation with common, integrated, transparent technology will benefit greatly," says Jeff Rivkin, research director for Payer IT Strategies for IDC Health Insights.

Summary

This IDC Market Glance provides a landscape view of the key technology markets for 2022. Vendors in each subcategory may evolve and change each year to create a representative collection.

"2022 brought a flurry of mergers and acquisitions (e.g., Oracle and Cerner, UHG/OptumInsight and Change Healthcare) that will impact the long-term trajectory of healthcare technology goals such as increased interoperability, efficiency, individualized healthcare experiences, and greater access to quality care. Building on residual challenges related to COVID-19 and driving the need for technology to offset these challenges, healthcare is also facing pressures related to inflation and labor and skill shortages that will inform technology investments." — Lynne A. Dunbrack, group vice president, IDC Health Insights

Summary

This IDC Market Analysis Perspective examines the worldwide medical devices market. It delivers a concise view of the current state of the market and its digital transformation trends, provides an overview of the ecosystem of players, and offers insights into the impact of future trends. Medical device organizations' IT executives and their IT vendors can use this information to understand key industry impacts to seize market opportunities.

"The value chains of medical devices companies are rapidly changing to support the evolution toward integrated and personalized healthcare models and the adoption of innovative and complex approaches such as precision medicine. At the same time, medical devices companies will need to help healthcare organizations to lower costs and become more resilient. This requires creating value beyond the device that can be achieved only by adopting new, digitally enabled business and operating models," said Silvia Piai, research director, IDC Health Insights. "Forward-looking technology companies will leverage their digital strategies also to adapt to the fast-evolving regulatory landscape worldwide, which includes new ESG, quality, and safety requirements," said Nino Giguashvili, research manager, IDC Health Insights. "Moreover, looking beyond traditional B2B markets, digitally enabled value propositions will be a precondition to seize new opportunities offered by healthcare consumerization and the new B2C play," said Federico Mayr, research analyst, IDC Health Insights.