IDC Retail Insights analysts bring broad and deep industry knowledge, proven merchant experience, and strategic thought leadership to their goal of delivering fact-based guidance to retailer and industry vendor organizations wanting to optimize their IT investments and market performance.
Bridging the gap between the physical and digital worlds, immersive technologies generate a sense of presence and relevance that will significantly transform both customer and employee experience. Getting over the initial hype, retailers should approach these powerful and quickly developing technologies with clarity — too much is at stake if they miss the opportunity.
Doc# EUR149775322 Sofia Poggi - Research Analyst, Retail Insights Europe