New IDC MarketScape Evaluates Worldwide Retail and CPG Customer Data Platform Software Providers
| Press Release
Apr-22, New IDC MarketScape Evaluates Worldwide Retail and CPG Customer Data Platform Software Providers
LONDON, April 6, 2022 — Considering the fast-changing context in which retailers and CPG companies deal with large amounts of unstructured and fragmented data from different interfaces and business functions, data accuracy is critical. Integrating data silos and leveraging AI/ML analytics remain fundamental for companies that aim to achieve real-time contextual customer experience at scale.