IDC Velocity for Sales will transform your data challenges into a strategic advantage.
Align sales resources to the right accounts and speed pipeline growth.
Velocity
Fuel growth with precise TAM/SAM creation and account prioritization
Align sales resources to the right accounts and speed pipeline growth.
Sales planning decisions often rely on disparate, disconnected data sources.
IDC Velocity leverages 7B+ datapoints that provide a single source of truth.
TAM calculations and account prioritization are too often done by guesswork.
IDC Velocity provides scored account recommendations tied to your ICP.
Calculate Total Addressable Market (TAM) and Service Addressable Market (SAM) for specific opportunities based on your own ICP metrics
Quantify the potential in markets adjacent to your defined ICP to uncover opportunities you're missing
Clearly see the level of competition in specific markets with market share data you segment yourself
Leverage IDC data-backed recommendations on market opportunities and account prospects
Your entire business wins when ICP, TAM/SAM and target account planning become not just faster but also more reliable and repeatable
Sales strategy planning traditionally involves a certain amount of subjective opinion, historical internal CRM data and independent data gathered to inform and support. The result is inconsistency. IDC Velocity uses the same data that IDC analysts use to understand market trends – data that is vetted to be consistent and fresh. The result is consistency and reliability.
IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so you can trust and verify the method in which the information was constructed.
Each market assessment starts with your inputs on the geography, technology market(s) and industries you’re targeting. When building your assessments, you can choose from 48 geographic regions, 115 technologies and 16 vertical industries. This level of granularity is particularly important when you’re assessing the viability of your ICP – as well as previously uncovered opportunities in adjacent markets.
See IDC Velocity for yourself and learn how your sales planning strategy can be transformed.