IDC Briefing – Originally Scheduled for CES 2022

Adapting to Meet the Needs of the Future Consumer

The last two years have seen dramatic shifts in the way consumers engage with products and services and the companies that provide them. The pandemic has radically accelerated consumer digital transformation, and while the crisis itself may abate, the speed of change will not. IDC has created a framework designed to assist companies in understanding the challenges and opportunities inherent in the rise of the Future Consumer. During this year's annual IDC event, analysts will leverage this framework to explore what comes next in critical areas such as consumer devices, gaming, online activities and spending, the evolution of business models, and the importance of brand trust.


Opening Remarks
Tom Mainelli, Group Vice President, Devices & Consumer Research


The Future of Devices: Moving Beyond the PC and Smartphone
Linn Huang, Research Vice President, Devices and Displays


The Gaming Lifestyle: The Increasing Impact of Games on Real Life
Lewis Ward, Research Director, Gaming and VR/AR


Understanding the Massive Consumer TAM Expansion
Kelly Brown, Senior Research Analyst, Consumer Market Model


The Future Consumer & Technology's Pervasive Presence
David Myhrer, Research Vice President, Consumer Strategies


Analyst Q&A

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