The last two years have seen dramatic shifts in the way consumers engage with products and services and the companies that provide them. The pandemic has radically accelerated consumer digital transformation, and while the crisis itself may abate, the speed of change will not. IDC has created a framework designed to assist companies in understanding the challenges and opportunities inherent in the rise of the Future Consumer. During this year's annual IDC event, analysts will leverage this framework to explore what comes next in critical areas such as consumer devices, gaming, online activities and spending, the evolution of business models, and the importance of brand trust.
IDC_Consumer_Briefing.pdf