Methodology
Built on decades
of experience
Our methodologies are built on decades of experience observing and analyzing technology markets.
Our success stems from how our analysts gather and structure inputs, apply rigorous multilevel analysis, and generate forecasts that inform IT strategy and planning.
The Right Mix of Research Assets
Our core research assets combine the power of data, technology, and analyst expertise.
Thousands of Inputs
From IDC surveys, CIO interviews, economic data, demographic data, financial reports, with and much more
Technology and Vertical Analysts
Work together to map IT segments and lifecycles to industry-specific processes and priorities.
Data Scientists and Technical Teams
Run multiple analyses and quality control checks, reconciling national, regional, and global data.
Proprietary Tools and Delivery System
Enable multifaceted views for visual and data-centric QA, analyses, and planning.
Global Product and Production Leads
Ensure consistency and quality via standardized taxonomies, processes, and controls.
A Process to Make a Physicist Proud
Refined and improved over decades, our processes put our assets to use. They start with basic principles and taxonomies, proceed with multilayered analyses and controls, and end with actionable data sets.
Data That Mirrors Reality
Building data sets form the bottom up, we use in-depth knowledge of technology and vertical markets at the local, regional, and global levels to drive systematic assessments of size and growth.
IDC's Customer Insights & Analysis data sets
- Are constructed bottom-up with regional/country, industry, and technology analyst participation
- Use standard methodology, taxonomy, and inputs across all countries and are reconciled with existing IDC data
- Leverage supply- and demand side-pricing structures, vendor revenues, technology adoption rates, attach rates, and survey data
- Build on third-party data, including extensive analysis of demographic and economic data
- Supply standard forecasting tools based on comprehensive analysis of Supply and Buyer adoption