Jotun - Hull Performance Solution
In the digital world Jotun no longer sells products but outcomes focused on efficient ship hulls that continue to perform in all types of weather and waves. Jotun's customer differentiator was to provide antifouling coats so ships can sail smoothly in the water, but Jotun wasn't satisfied to just compete in the market, so the company set a new vision of being the leading marine coating company.
The next step involved taking their product, tying it to technology to drive and prove more efficiency, and then added in a maintenance service so product erosion or issues could be found worldwide across all customers’ vessels in real time with IoT sensors. During this change, efficiency and performance had to be measured but there was no standard. Jotun created one, the ISO 19030, which prescribes practical methods for measuring changes in ship-specific hull and propeller performance. This move had the potential to save the shipping industry as much as $30 billion in annual fuel costs. The standard was published in November 2016 and in response the company adapted its Hull Performance Solutions (HPS) guarantee to ensure it is fully ISO 19030-2 compliant. Poor hull and propeller performance is estimated to account for around 10% of the world fleet’s energy costs. ISO 19030 prescribes measurement methodology and defining performance indicators for hull and propeller maintenance, repair and retrofit activities.